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Li Ning Breaks Out Of The Cocoon And Comes Out Of Nike'S Gorgeous Curtain Call -- The Best Olympic Team Uniform

2012/7/30 10:05:00 349

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The 2012 London Summer Olympic Games has begun, and the athletes selected for the London Olympic Games are also fighting bravely. This sports event has touched the hearts of people all over the country. But I think in addition to paying attention to the competitive level of athletes, the Olympic team uniforms of a country also definitely attract a lot of attention. This is also an Olympic campaign.

Nike Nike Releases China Team for London 2012 Summer Olympics Battle clothes

Nike Nike Releases China's Football Shirt for London 2012 Summer Olympics

Previously, Nike, together with the Chinese national basketball team, track and field team, tennis team, weightlifting team and other major teams, officially released the latest uniforms of the Chinese team for the 2012 Summer Olympics in London in Beijing. Most of the colors of the national flag are red from the main colors of the Chinese national team's uniforms, and many Chinese cultural elements are added to the clothes.

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Nike Nike Releases China's Football Shirt for London 2012 Summer Olympics

The words "China" and "CHINA" are used as the main pattern of the team uniform, and the color of the five pointed stars in the national flag is yellow. The simple design improves the discrimination between the team uniform of other countries. The latest team uniform materials released this time are also striving for perfection, adhering to the "Better World" environmental protection concept advocated by Nike, making it more consistent with the green concept of sustainable use, and wishing our Olympic athletes excellent results in the latest Chinese team uniforms.

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Nike Nike Releases China's Football Shirt for London 2012 Summer Olympics

Each Olympic Games is the best time for Nike to show its high-tech products. This year, Nike is designing uniforms for seven Chinese national teams to participate in the Olympic event.

There are about 500 million consumers under 25 years old in China, each of whom buys a pair of Nike shoes. Nike can sell 1 billion shoes. Such a huge market is hard to refuse, which may explain why Nike has made changes for China to lower its figure.

Generation after generation of young people with different skin colors have a consumption craze for Nike products. In addition to the advertising effect of stars, Nike has thrown out so many new concepts and indicators in the research and development of sports products. Nike has become the representative of sports high-tech companies. The halo of high-tech is so dazzling and dazzling, There are many young people who are willing to pay to become the best minister of Nike. High tech aura

In the middle of June this year, Nike released a series of new competition costumes in the MasterCard Center of Beijing Wukesong Stadium, together with seven Chinese national teams, including the Chinese national basketball team, track and field team, weightlifting team, tennis, beach volleyball Seven Chinese legions, including the wrestling team and the archery team, will appear in the Olympic Games in London in July wearing clothes designed by Nike.

These competition costumes are full of gimmicks. The Nike Pro TurboSpeed race suit designed for the Chinese track and field team is the most eye-catching one. Nike said that wearing this clothing will help 100 meter sprinters improve their performance by 0.23 seconds, because this clothing uses the local aerodynamic inspiration from golf balls - Nike borrows the dimple design of golf balls to help athletes reduce aerodynamic resistance, which will become one of Nike's best sportswear ever to reduce aerodynamic resistance.

This product of Nike also plays an environmental protection brand. Nike said that after 12 years of continuous research and development and more than 1000 hours of wind tunnel tests, the Nike Pro TurboSpeed has excellent performance and durability. But on average, 82% of the raw materials come from the recycling of polyester fibers. Specifically, it is equivalent to 13 recycled plastic bottles. Nike's above technology will not only be used for the Chinese team at the London Olympic Games, but also for the team costumes of the United States, Russia, Germany and other countries.

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Nike Nike Releases China's Football Shirt for London 2012 Summer Olympics

Another high-tech project Nike will show to the world at the London Olympic Games this year is the ultralight design of sportswear. As a result of listening to the suggestions of professional athletes and adopting new patented technology, Nike has optimized the production of shoes. Unless necessary, the amount of yarn used in shoes should be reduced as much as possible, so that the vamp can achieve seamless connection. After all the structural parts and accessories of the shoe are assembled, the weight of the upper and tongue of a 9-size Nike running shoe is only 34 grams (1.2 ounces), and the weight of the whole shoe is only 160 grams (5.6 ounces), which is 19% less than Nike's previous ultra light running shoe, the Nike Zoom Streak 3. At the 2011 World Track and Field Championships, the champion, runner up and runner up of the marathon project all wore Nike Zoom Streak 3 running shoes, and Nike's London Olympic ultra light running shoes were lighter than them. Therefore, Mark Parker, CEO of Nike, said confidently: "Therefore, the design and production of footwear products will change dramatically".

In addition to the high-tech brand, Nike has also played the "China brand" in the research and development of Olympic products. Nike has always stressed that the global market supplies the same products and will not cater to consumers in a certain market. However, the clothing designed by Nike for the Chinese team participating in the London Olympic Games is an exception.

Nike's war robes for seven Chinese national teams incorporate rich Chinese cultural elements and design concepts. On the competition clothes, the Chinese character "China" and the English character "CHINA" are the most symbolic patterns on the new equipment of the Chinese Legion. Inspired by the extensive and profound Chinese traditional culture, Nike designers boldly play in the collision of inheritance and innovation, combining the complex strokes of Chinese characters with the magnificent line beauty of contemporary Chinese buildings to create a new character design. In the Chinese characters of "China", the box changed due to the exaggerated angle of the horizontal line makes the font more vivid and unique. The elements of China's five-star red flag are also integrated into it. A red star on the word "country" is like the finishing touch, shining brightly.

The slogan "ARISE, MARCH ON" is printed on the neckline of the Chinese basketball team's uniform. Inspired by the Chinese national anthem, it is intended to cheer for the athletes.

Yi Jianlian, a Chinese men's basketball player, said: "The new jerseys and shoes are lighter, more breathable, and have Chinese elements in their design. Wearing such equipment makes me feel proud and more confident to play well. I also heard that these uniforms are made from recycled plastic bottles, and I appreciate this environmental protection concept."