Brand Shoes Enterprises Micro Film Road, Marketing War New Plan

With the arrival of London Olympic Games, a new marketing war opened the curtain.

More enterprises that can not directly participate in sponsoring the Olympic team and star players can enter the Olympic Games in the way of "edge ball". Through the innovation of marketing techniques and ways of communication, consumers can associate their products with the Olympics so as to achieve the effect of "small stroke".

Micro film conveys Olympic spirit

In a remote mountain village, there is an old man who only heard of the Olympic Games and never saw the Olympic Games.

When he learned that this year was the Olympic year, he asked the grandson reading in the city: "will the Olympic torch pass through our village?"

After that, the Sun Tzu began to unite with the villagers to plan a torch relay in the Shanzhai edition.

This is a script designed by Emperor International Entertainment Media Co., Ltd. this year to plan a micro film on the theme of the Olympic Games, attracting a lot of attention from Quanzhou enterprises.

"Interested in not only sporting goods companies, including outdoor products, casual wear and other industries are also concerned about sports theme micro film this year."

Huang pin International President Huang Canming said.

Although no direct sponsorship of the Olympic team or athletes, del Hui, through an Olympic theme micro film "running out of the sky", has drawn closer ties between the brand and the Olympic Games.

It is understood that "running out of the sky" is concerned about the spirit of sticking to sports. The story tells of a little boy pursuing a dream of running, breaking through obstacles and insisting on the story of pursuing dreams.

Since "61" has been released, the box office has been over ten million for more than 20 days. Next, it will also be released from July 27th to August 12th on the CCTV6 and all major video sites.

Although Erie is already a partner of the Chinese Olympic Committee, he still pays attention to micro film marketing. A series of micro films "riding to London" has witnessed the Olympic dream of ordinary people, and has also narrowed the distance between London Olympic Games and Chinese consumers.

"Edge ball" to achieve creative marketing

Generally speaking, the main battlefield of the Olympic Games always seems to be associated with sports.

Product companies or brands.

But during the Olympic Games, there was a sports theme film, which created a family and friends to sit around watching the intense competition in front of the TV, eating the healthy and tasty snack food.

Among them, pan fan food appears as the best companion of sports fans watching the match.

"The leisure food industry, which seems not to be linked to sports, should learn to take advantage of the brand marketing to brand its brand image in the Olympic marketing year."

Insiders said.

Similarly, as an alligator of the daily chemical brand, P & G seems to have nothing to do with the Olympic Games.

P & G, however, played a beautiful "edge ball". By sponsoring the 150 athletes and their mothers, they awarded the honor to the great mother behind the Olympic athletes, and through the work done by their mothers in their children's growth, such as cooking, washing and so on, Procter and gamble products were cleverly reflected in the advertising film.

AOKANG shoe industry has also shot AOKANG AOKANG public welfare film and launched "London gas station" activities in nearly 5000 stores to make the brand closer to the Olympic Games.

Online and offline promotion

In order to further enhance the publicity effect of London Olympic Games, many enterprises have intensified the "grassroots marketing".

Since July 1st, the online campaign of "universal reloading" has been launched at 361 degrees, which is a section of the 361 degree "London journalists' mission."

It is understood that as of now, the number of participants has been directly to 30 million, and is still increasing.

Anta took the "two legs to walk", on the one hand is micro-blog promotion, from the Chinese team departure to London, especially the cooperative relationship of the national team all the way micro-blog live broadcast, the champion dragon clothing and the Chinese delegation's journey closely linked; on the other hand, is for the terminal display, shooting and release champion dragon wear statue images, including the store, street sculpture, outdoor advertising and other display, and some of the netizens in front of the statue photo, trying to show the effect of blossom everywhere.

Since then last year, the company has been doing marketing activities and marketing promotion around the Olympic Games.

Since May, the Cele shoe industry has launched a "scientific walk and all the way" plan in the major first tier cities across the country. Through promoting and popularizing scientific walking knowledge, it has strengthened the correlation between brand and sports.