Where Is The Development Path Of China's Footwear Industry In A Difficult Situation?

Nike has gone, Adidas has to go.

The global shoe giants have closed their factories in China, reflecting the difficult situation of China's footwear industry. On the one hand, the cost of raw materials and labor has risen rapidly, which has made the "made in China" dividend advantage no longer; on the other hand, the global economic crisis has caused external demand to slump, export orders have been sharply reduced, and international trade disputes have been continuously.

China's footwear industry has reached a crucial crossroads.

In the face of difficulties, China

How to change the way of existence? I believe that the first and most fundamental thing is to build products with their own added value and pform from commissioned processing to brand manufacturing.

In the future, the development of China's footwear industry is bound to move from the low-end market to the high-end market, from quantity to quality and efficiency. Upgrading and upgrading is the way to go. Therefore, in terms of quantity, the production and export volume of China's footwear industry may decline in the future, but the quality will be improved, and the price of products and the total value of exports will continue to grow.

At present, in the shoemaking industry in Quanzhou, Fujian, because of the small profit margins made by the low end, the living space of enterprises has been getting smaller and smaller. Some enterprises have begun to pform from traditional OEM (commissioned processing) to ODM (design processing) and OBM (brand manufacturing).

In ODM, manufacturing and design have brought more customers to enterprises. The OBM mode that focuses on building private brands and outsourcing production and design links has brought new opportunities for enterprises.

Secondly, we must do a good job in industrial pfer.

As a typical labor-intensive industry, the footwear industry is also known as the "migratory bird economy" and is always pferred to countries and regions where labor costs are low.

In the 60s of last century, the world shoe center moved to Japan and South Korea in Italy in 70s, and moved to Taiwan, China in 80s, and pferred to southeast coast of China in 90s.

In recent years, with the rapid development of the southeast coastal economy and the increasing cost of labor, the domestic shoe industry has shifted from the southeast coast to the West.

From the data of shoemaking industry in the first half of this year, the development of the eastern region is stable. Instead, the central and western regions are eye-catching and become a new force.

In the 1~4 month, the largest proportion of the total industrial output value of leather, fur and footwear and footwear industry in China is still Fujian, Guangdong and Zhejiang. The three provinces account for 51.29%, but the real estate value of Hunan, Jiangxi, Henan and Hebei is higher than the average level of the industry. The central and western regions increased by 34.4% over the same period last year, 20.2 percentage points faster than the eastern region.

In terms of profit, the growth rate in the central and western regions in the first quarter was 48 percentage points faster than that in the eastern region.

The pformation and pfer of China's footwear industry is the trend of the times. Some enterprises with innovative ability and strong standardization will move towards the pformation of industrial upgrading. Some enterprises that rely on the cost of production will be pferred to the mainland where the cost of production is more advantageous.

In the foreseeable future, China will not change its position as the global footwear industry center, but the way forward will be more and more twists and turns.