A Survey Of The Development Of Leather Industry In Zhejiang

After thirty years of reform and opening up, the leather industry in Zhejiang province has been developing continuously, and the production capacity and technical level of the whole industry have been greatly improved. Leather, fur and leather have been formed. clothing Footwear, leather goods, bags and bags are the main body, leather chemical industry, leather machinery, shoe hardware are a complete industrial system. At the same time, with the continuous development of specialized markets and the establishment of leather and related specialties in Colleges and universities, a complete system of production, operation and scientific research has been gradually formed.

During the "12th Five-Year" period, the leather industry of Zhejiang province should accelerate the transformation from "followers" to "leaders", from extensive development to intensive agglomeration development, from low industry to high value-added links.

Environmental pressures and industrial costs are the biggest challenges.

During the "12th Five-Year" period, the development of leather industry in Zhejiang is facing many challenges, such as system management, brand innovation, and quality similarity. But I think it is a long process to solve these structural problems. At present, the biggest challenge for Zhejiang leather industry is environmental protection pressure and industrial cost.

First of all, look at the issue of environmental protection, that is, the sewage and sludge problems in leather industry. Enterprises in the above scale tanning industry in Zhejiang province have perfect sewage treatment facilities, but some small enterprises do not discharge their effluent properly, which seriously affects the overall reputation of the tanning industry in the whole province. In addition, due to insufficient investment in scientific research and funding, the tannery sewage treatment efficiency and the comprehensive utilization level of waste are lower than the advanced level of developed countries.

During the "12th Five-Year" period, the whole industry should gradually improve the present situation of excessive enlargement of the pollution problem in leather industry. At the same time, we should speed up the development of circular economy and vigorously develop green economy and low-carbon economy. It is necessary to guide enterprises in leather goods and bags to increase investment in technology, popularize the technology and equipment of solid waste recycling and utilization in leather making and leather products processing, and achieve zero emission of waste in production process as soon as possible, and popularize and support a scientific centralized pollution control method in tannery intensive areas.

Another challenge is the cost problem. With the rapid rise of emerging countries, the demand for upstream materials such as petroleum, agricultural and sideline products is increasing, and the pressure on the cost of traditional raw materials increases. With the increase of domestic income level and the increase of wage level, the cost of labor will rise. In addition, due to the relatively developed economy of Zhejiang Province, land resources, labor costs, energy costs and other aspects are significantly higher than other parts of the country, making the production cost of enterprises increase, and the continuous rising of the general price level will bring great pressure to the further development of leather industry in Zhejiang Province.

Giving full play to advantages and supporting industrial development

The most direct and effective way to solve these problems is to do everything possible to improve the added value of products. Most of the leather products are directly facing the market consumers. The price of the products can only survive the CPI index and the rising labor cost, understand the cost control and grasp the right of pricing, so that the enterprise can survive and develop. Only when the economic goal is closely linked with the development of society and the benign interaction between enterprise development and social progress can enterprises realize their own prosperity.

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1., give full play to the advantages of industrial clusters. During the "11th Five-Year" period, according to the national industrial policy and the characteristics of its own industrial development, Zhejiang province actively integrated resources and adjusted the product mix and production layout in leather industry. The leather industry base distributed in Wenzhou, Haining, Wenling, Chong Fu and Pinghu has been developed in an all-round way. It has formed Wenzhou's "China Shoes Capital", Haining "China leather capital", Tongxiang (Chong Fu) "China fur town", Wenling "China shoes export base", Pinghu "China travel bag and suitcase", Ruian "China bag and suitcase city", Dongyang "China box package industrial base" and other special areas. Enterprises in the region are highly specialized and collaborate, forming a very close industrial chain, giving rise to the agglomeration advantage of the industry and becoming an important support for the competitiveness of leather industry in the whole province.

During the "12th Five-Year" period, we should make full use of the favorable conditions brought by industrial clusters, create regional brands of industrial clusters, give full play to the advantages of regional brands in integrating resources, form a scale effect, enhance the strength of competition with well-known brands at home and abroad, and open up domestic and international markets. According to the concept of industrial cluster and circular economy, we should enhance the existing characteristic regional planning level, rationally optimize the layout of the space, improve the infrastructure level, strengthen the pace of functional construction, promote the benign interaction between the leather featured areas, and further promote the orderly development of the leather featured areas. And strive to create a 1~2 famous brand of regional industrial clusters by 2015.

2., give full play to the role of the specialized market and support the development of the industry. During the "12th Five-Year" period, we should fully rely on the professional market featuring fur clothing, leather goods and fur in the north of Haining, which is the leading leather city in China. The three major market groups of leather shoes, leather goods and shoes auxiliary materials in Yiwu, south of Zhejiang, are the professional market of bags and leather products in Zhejiang Province, which is the center of Yiwu international trade city.

We should exploit the market with characteristics, create markets with characteristics, implement differentiated development strategies, complement each other in regional division of labor, and achieve linkage effects, so as to win favorable competitive position and development advantages. Based on the dislocation development and positive interaction with the surrounding market, we should give full play to our advantages. The combination of fashion concept and market development will integrate consumer shopping, fashion communication, brand promotion and leisure tourism. Through the "gathering" of the market, the production enterprises develop from "sample order" to "look at the order", and make it keep pace with the fashion trend in terms of design ability and technology level.

It is necessary to strengthen and diversify the specialized market, play the role of specialized market in the transformation and upgrading of industries, and support the development of leather industry.