Looking At The Lack Of China'S Manufacturing Brand Building From Shanzhai Nike

The Egyptian delegation would prefer to choose Shanzhai Nike or China.

Sports brand shows that there is still a big gap between China's manufacturing and brand names in terms of brand building and fashion design.

The Olympic economy is one of the main motives of all countries to spare no efforts to apply for hosting the Olympic Games.

Whether the 2012 London Olympics can boost the downturn of the British economy remains to be concluded.

However, there is no doubt that it has made Nike's sports brand once again known.

The reason for this is originated from the Nike equipment of the Egyptian delegation.

According to media reports, more than 100 Egyptian athletes and Olympic Committee officials are coming in and out of the Olympic Village, but their "Shanzhai" clothes are very surprising. Nike's Logo is equipped with Adidas zippers.

The twitter of the synchronized swimming team complained that it was too fake and embarrassed to wear.

The official of the delegation of Egypt said, "although the clothes are Shanzhai, but the quality is good enough, we do not have much money to buy Shanzhai."

This makes Nike very upset. Shanzhai Nike will undoubtedly damage its brand image.

So it sent a warning letter to the Egyptian Olympic Committee, but the effect was not obvious.

Finally, it had to take the initiative to provide the Egyptian delegation with competition equipment and replace Nike with Nike.

The latest news shows that Nike has indeed given generously, and the Egyptian delegation has replaced Shanzhai Nike.

I am afraid that not only the Egyptian delegation and the Egyptian nationals, but also many onlookers, may have extended their thumbs up to Nike's generous act.

Presumably, after this farce, consumers will be more friendly to Nike.

Although Nike has broken a small fortune, it is by no means unfair to spend money.

It can be said that Shanzhai Nike is a blessing in disguise for Nike.

It is probably a shame that China has made it. It is learnt that the origin of Shanzhai Nike is China.

The delegation of Egypt would rather choose the Nike of Shanzhai than choose the sports brand in China. It shows that there is still a big gap between the brand name and the international brand in China's manufacture.

To wipe out the taint of "Shanzhai" in China, we need the joint efforts of the Chinese people.

Related enterprises may occasionally afford to generously pay some free money to some economically disinterested delegations at such Olympic Games.