The 150 Star Effect Of Shoe Companies Is Designed To Increase Trading Volume.

In the next few years, the 9 sports stars of the men's basketball team, Zhu Fangyu, men's volleyball player Shen Qiong and women's basketball player Zhang Fan, will not only have various contents of the London Olympic Games, but also have micro-blog. Gym shoes Information on products such as leather shoes and plush toys.

At present, more than 150 stars and more than 800 companies are willing to cooperate. Because the Olympic Games are near, they first choose sports athletes as a breakthrough. Zhu Fangyu and leather shoes manufacturers, Shen Qiong chose a sports shoes business cooperation, Zhang Fan and a plush toy enterprise to reach a cooperation agreement.

Li Zhan said that stars are not responsible for the operation of e-commerce products, mostly in the form of sales commission to operate, the current proportion is about 10%-20%. In addition to promoting products in online stores and micro-blog, celebrities tell fans about the characteristics of this product, and they can also shoot advertising videos for online stores, sign customers for buying products, provide photo opportunities, etc. later factories will produce limited edition products for cooperative stars.

In addition to the companies that invite celebrities to open online stores, the more stars are the stars themselves. Recently, Zhang Man, a domestic star agent who made a special trip to Hangzhou to attend the "Star shop investment conference", said that from her exchanges with more than 100 mainland stars, there are now about 75%-80% stars who have the desire to open Taobao shop: "celebrities have fame and influence, which is a very scarce resource for online stores. Stars also want to express their fame through the form of online stores."

Statistics show that at present, there are nearly 200 star stores in Taobao and Tmall, including entertainment, fashion, sports and cultural circles. There are quite a few of them: Andy Lau, Xu Jinglei, Huang Xiaoming and so on. Kevin Tsai, Shao Jiayi and so on are also prepared.

Some of them have already been quite well known. For example, Willber Pan and Li Chen's NPC fashion clothing store has stores in Shanghai and Beijing. They also opened online stores, relying on their popularity, insiders' help, micro-blog promotion and word of mouth marketing. Now Tmall's stores have a monthly sales volume of about 300000 yuan.

The Taobao store of Shi Yang, the popular champion of "my own show", has been running for three years. Besides looking for fans to help, he usually runs himself, and has risen to two crowns. Shi Yang refused to disclose the benefits of online stores, but he admitted that "opening a shop is much more profitable than being an entertainer", and making an artist earn a penny may cost a lot. Du Haitao, the host of Hunan satellite TV, sold more than 4500 items on the first day of the shop and became the fastest growing shopkeeper after 25 days.

In order to open a shop, many celebrities have lowered their shelves to act as parents, such as Joker Xue's popular shoe shop in Taobao, from shoes design, play edition to the shelves, all of them are themselves, and also wrote an introduction on the Internet to show that they choose from material selection to factory connection, and the time for leaving messages is 3:49 in the morning.

In order to make the shop more vivid, 13 other stars have recently arrived in Hangzhou to attend the Taobao university special training camp. Apart from many successful representatives from the seven grid, Mai Bao, Zocai and so on, they also need to study how to rapidly increase the volume of trading by using the star effect.