Whether The "2012" Of Home Textile Industry Is Coming?

stable development

Yang Zhaohua believed that Home textiles The development of the industry has maintained a relatively stable growth. The 200 characteristic enterprises tracked by the survey increased by 7.4% in 1-5 months. The 16 industrial clusters in the 21 industrial clusters grew by 2.2%. "The growth rate of this year is down, but the average annual growth of the home textile industry has been maintained at 14% for many years, and more than doubled in 5 years."

From the international market, customs statistics increased by 10.16% in 1-5 months, which has never been seen. In recent years, the volume of exports has risen, the unit price has increased by 6%, and it has maintained growth. Last year's unit price has increased very high. Last year, the number of home textile products decreased by 2%. This year's growth rate was 3.2% in 1-5 months, and the amount increased by 10.16%. In addition, exports and domestic sales were basically 28 points, and the domestic demand market grew very well. For example, Zhejiang Yuhang, which made curtain fabrics, maintained a 6% growth.

Grim situation

However, the home textile industry is also facing major challenges. First, the domestic and foreign prices of cotton are upside down. From this year, cotton orders are declining and transferred to India and Pakistan. Two, the consumer confidence in the first-line market has been affected. In the first half of this year, the textile products of department stores and supermarkets in the first half of this year increased by 15.4%, but the bed products dropped by 1.5% (but the electricity providers showed a substantial increase). Three, the cost was rising, the stock was also rising, and the average profit of the industry was declining.

In addition, the price of bed products in department stores increased by 40% in the first half of this year, the fastest price increase in 10 years; and in May, a survey of the Beijing market found consumers.

The unit price increase was 10%, exceeding the postponement of purchase.

Strong domestic demand

The survey report on the development of the wedding industry shows that in the past 5 years, about 8 million 110 thousand new couples registered to get married each year (10 million this year in the dragon year), and the scale of the wedding market exceeded 600 billion yuan last year. The wedding home textile product is calculated at a cost of 3000 yuan for each pair of newlyweds, with a conservative estimate of 30 billion yuan. The average household consumption of wedding gowns in the first tier cities is over 10000 yuan. The survey also showed that the wedding products in Chengdu and Qingdao accounted for 14%, while Beijing accounted for 7.5%, and the potential of wedding products market was huge.

Yang Zhaohua pointed out that the development of home textile industry still relies on rigid demand pull, including urbanization, hotel construction, new college students and stock market update. But the proportion of wedding home textiles is not ideal, mainly due to the long-term homogenization of products and one-time consumption.

Lin Guofang, chairman and chief designer of fuanna, said that most of the franchisees were skeptical about the 12 themes of "Phoenix and dragon myth", "today's sunset" and "new dragon and phoenix".

Industry intelligence

Fuanna releases wedding home textiles trend

In the first place, we must get ahead of business opportunities, face 80 and 90, and change the stereotyped "scarlet" tradition, adding bright and year-round colors such as beige, gold, bright blue, fruit green, and so on, thus breaking the limitations of traditional wedding products mainly used on the wedding day. In July 23rd, the first domestic textile leading enterprise, fuanna opened the industry, held a 2012 autumn winter wedding fashion trend conference in Shenzhen headquarters. Lin Guofang, chairman and chief designer, said that it was not only suitable for "new marriage" but also for different stages of family life, such as weddings or anniversaries and other important dates.

Yang Zhaohua, President of the China Textile Industry Association, said that in the background of the cold war in the home textile industry, it is very necessary for leading enterprises to lead the industry to find breakout paths by innovation, but the risk of "high profile" is also due to uncertainty in the future market. Taking the clothing brand Armani of the same industry as an example, Armani always faces the turning point of the garment industry, and Armani is facing the new and innovative group. Every fashion show has become the focus of the industry.

In the cultural forum of "the history of Chinese wedding changes", Li Dangqi, chairman of the China Fashion Designers Association, believes that the essence of the world stage is to assimilate the essence from traditional culture and integrate with international art and creativity so as to be based on the brand of China's home textile industry. Li Song, director of the national folk literature and art development center of the Ministry of culture, said that carrying forward the national culture is the social responsibility of home textile enterprises. Wang Jianbing, vice president of Henan Writers Association, pointed out that ancient and modern literary works and history prove that the wedding products according with the Chinese way of life are enduring vitality.

According to the introduction, the previous home textile printing and dyeing technology is not mature enough. Some colors can only be made of gold powder and silver powder. The current technology can meet the design requirements of multi colors, and achieve a qualitative breakthrough in the overall effect.

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Expand the US market

The thirteenth China Textile and clothing trade exhibition was opened in New York recently. A total of more than 300 enterprises from 18 provinces participated in the exhibition. The number of exhibitors and the exhibition area increased by 10% over the same period last year. Under the great environment of economic downward pressure, the labor cost of textile and garment industry, the increase of raw material cost and financial cost, the number of exhibitors this year still hit a 13 year high, indicating that Chinese enterprises still have confidence in the market prospect.