Analyzing The Game Of Clothing Brand From The Design Of Olympic Team Clothing

First of all, let's have a look at the big brands in the fashion industry invited one by one designer The Olympic team uniforms designed by us. In fact, the boundaries between fashion and sports have long been blurred. Designers have cooperated to design one or two special limited series for sports brands, such as Stella McCartney's cooperation with Adidas, Alexander McQueen's design of sports shoes for Puma, or sports stars' endorsement of a fashion product, For example, football star David Beckham has endorsed Giorgio Armani underwear, tennis star Serena Williams has endorsed the nail care brand O.P.I, and so on.

Stella McCartney, the daughter of Paul McCartney, a member of the Beatles, and a British designer, was invited by the British Olympic Committee to design the team uniform of the British national team. This time, she still chose to cooperate with Adidas to design the uniforms worn by British athletes at the London Olympic and Paralympic Games. She hopes that fashion and performance can be combined in the design of the team uniform. The design inspiration of this time comes from the British rice flag, with red, white and blue as the main colors. The choice of color is slightly different from the color of the national flag. Because the design of the British flag has been used in too many products, she hopes that the national team uniform can make athletes more eye-catching and prominent. Although the team uniform is absolutely full of British flavor, it is still criticized by critics and sports psychologists. They think that the clothes are too "blue", which is a bit "frustrated". We can see whether the color has such a great influence on sports after the Olympic Games.

American designer Ralph Lauren designed the opening ceremony, closing ceremony and daily clothes for 1500 athletes of the US Olympic delegation. In fact, as early as 2008, Ralph Lauren designed the team uniforms for the US team for the Beijing Olympic Games and the Winter Games in Vancouver in 2010. This time, his design inspiration came from the 1948 London Olympic Games, and integrated the American elements of the 1930s and 1940s. The three colors of the national flag, blue, white and red, were matched with the latest design of the American team emblem, making uniforms, handbags, hats, towels, glasses and other accessories all show the retro fashion. His design is generally considered to be "elegant and never outdated".

However, after the release of the team uniform advertisement recently, the berets worn by several athletes were criticized. The local media in the United States even satirized that they were almost the same as the clothes of the Beijing Olympic Games. American netizens shouted "too boring", "it's a sissy to wear this dress", "it's not American at all, it's like France", and "the beret is too strange".

{page_break}

The Italian team uniform was designed by fashion master Giorgio Armani. At the 2012 Olympic Games, all Italian athletes will wear sportswear and accessories from EA7 Emporio Armani. Armani will also design formal dress for the opening ceremony of the London Olympic Games for the Italian national team. This time, the designer adopted a very simple design scheme, mainly composed of dark blue and white lines. He purposely avoided using the color of the Italian flag, and only red and green can be seen on the polo shirt. The 77 year old Mr. Armani is a full sports fan. His favorite things are tennis and football. In his opinion, only sports can really inspire patriotism. The Italian Olympic athletes will receive Armani boxes with these 50 sportswear suits before the competition.

The Australian team uniform was designed by Daniel Bracken, a new designer. The team jacket is grass green, the shirt and pants are pure white, and the shoes are white volleyball shoes. The kangaroo pattern is everywhere. Green, the head of the Australian delegation, said humorously that he liked this series of sportswear so much that he even wore his own sportswear to sleep one night!

{page_break}

For many years, the Chinese delegation's team uniforms have always been yellow and red, and the London 2012 Olympic Games team uniforms are no exception. Many netizens said that such a combination is not fashionable and modern enough.

?