Sunscreen Sunscreen Is Only A Legend.

"Let's buy the outdoors." clothing More considerations are breathability and shelter from wind and rain, which do not pay much attention to sunscreen. Han Yongqiang, who has many years of outdoor riding experience, told reporters. As far as sunshine is concerned, many outdoor sports fans think that "long sleeves of ordinary clothes can play a role of sunscreen."

Most ordinary people have many options for summer sun protection, from sunglasses that are constantly refurbished, sunscreen rising exponentially, sun protection coatings to "teeth" umbrellas, to this summer's popular sunscreen clothing. Although consumers have never stopped questioning the sun protection function of these sunscreens, this has not hindered them from becoming important equipment for summer travel.

Sunscreen clothing has become a new favorite this summer.

"Last week when the unit went to Inner Mongolia to play, it was found that almost all the colleagues wore a sunscreen suit." In Dongdan, Beijing, a foreign trade clothing store, is buying clothes, Ms. Kim told reporters. Shopkeeper Wang introduced that the last sunscreen in the shop had just been sold and is now out of stock.

Later, in the department store of Beijing's Fangzhuang store, blue island, Lotte, Yintai and other relatively concentrated department stores, reporters exchanged information with the outdoor brand buyers, and learned that the new clothing related to sunscreen was very popular. "Some goods have already been in the three batch, but there are only a few left." No doubt the guide salesman is very satisfied with the sales season dominated by sunscreen clothes this summer.

In the famous shopping websites in China, though there are not many styles of shopping malls sold, the sunscreen clothes, which are called "skin clothes" by netizens, have become popular keywords. The number of sale and sale has been over 10000 on the website, which shows their popularity. Data show that the search volume of "sunscreen" has reached about 500 thousand times in recent 87 thousand times in June 30th, and turnover has increased by about 70%.

The principle of sunscreen is not clear.

This summer, sunscreen clothing has become an indisputable fact, but the reporter found that many customers do not know much about the sunscreen performance of clothes, and the effect feedback is also based on personal feeling, which can not tell the sunscreen principle and the actual effect of sunscreen clothing. Ms. sun, who is buying a long sleeved sunscreen shirt, told reporters: "because the salesperson said that there is a sun protection effect, so I intend to buy one."

Not only consumers are not clear about the sun protection effect of sunscreen clothing, but most salespeople can not tell where the sunscreen function of the brand clothing is coming from. In Fangzhuang store, some outdoor brand shopper told reporters that when purchasing, manufacturers will tell them what sunscreen clothes are and which are not. As to why sunscreen clothing can prevent sunscreen, they say they can not explain clearly because they are not professional technicians.

Blue island outdoor brand counters, a salesperson who has 3 years of sales experience, clearly pointed out that most of the most popular sunscreen clothes are only sunscreen effect, but they do not protect against ultraviolet rays. They also point out that sunscreen and ultraviolet protection are two different concepts. "For example, our shop sells sunscreen with ordinary nylon fabric. Wearing this long sleeved lightweight jacket can only ensure that customers are not exposed to sunlight when they are outdoors, but ultraviolet rays can still penetrate clothes and people will be sunburned." However, most consumers are hard to grasp the meaning of the two concepts of sunscreen and ultraviolet protection, and often confuse the two.

Sunscreen clothes are difficult to block ultraviolet rays.

Insiders pointed out that in recent five years, there has been no breakthrough in the technology of sunscreen protection for clothing. "I have been concerned about many outdoor brands, and their products are quite mature in terms of rain prevention and ventilation technology. I have not heard of any breakthroughs in sunscreen function." Han Yongqiang said. Outdoor enthusiasts do not seem to care much about the sunscreen function of clothing, because "there is no real sense of sunscreen clothing."

And some outdoor brand buyers said that the clothing sold has sunscreen function. When asked about the product's sun protection principle, a salesperson of a brand said that the sunscreen value of the brand sunscreen product was less than UPF30+ and below, mainly through the fabric weaving process innovation to resist sunlight invasion, while the sunscreen value higher than UPF30+ clothes would be added with chemical coating and auxiliaries to enhance the sunscreen effect. In addition, in an outdoor brand shopper's learning handbook, the reporter saw the brand's explanation and measurement standard for the product's sun protection principle and whether it had sunscreen function. The fabric with UV resistance is aimed at resisting ultraviolet rays by scattering, absorbing and reflecting sunlight. Fiber properties, dyeing methods, texture and overall process determine whether it has sunscreen function.

Nevertheless, Gong Yan, an associate professor of the national environmental protection standards committee and an associate professor of the school of materials, Beijing Institute Of Fashion Technology, said that the reason why sunscreen clothing is able to protect against sunscreen is mainly sunscreen, which is not related to the fabric itself. Therefore, Gong Yan believes that although the so-called sunscreen clothing has the effect of sunscreen, the shielding function of ultraviolet is worth discussing. "Adding more sunscreen is not as thick as clothing itself. The function of sunscreen is more like a commercial gimmick. Gong Yan further said that most clothing itself has the function of shielding and reflecting ultraviolet radiation. The larger the material density of clothing, the better the sunscreen effect.