Fashion Designer's Creative Thinking Process Of Design Theme

　　 Clothing design Thinking is creative thinking. Fashion design must be novel, otherwise it will be forgotten. Innovation means putting aside the old, creating new or producing new ideas and concepts. The new is relative to the old, which is amended, criticized or abandoned. Old is a new foundation. Innovation is not the essence of fashion design, but a way to solve problems and achieve goals. The purpose is to meet the new needs of the wearer due to changes in life and society, and also a means for innovators to meet the needs and gain profits in the market economy. There are two forms in design: the creation of new themes and variations of themes. These two forms produce clothing and clothing series.

How to create new themes is a problem for every designer to think about. Successful design should follow the trend rather than drift with the tide. To make the work more dynamic and innovative, we need to pay more attention to the observation of the surrounding things, see the essence through the phenomenon, and experience, update and design concepts in all aspects. Clothing must have its flavor of the times. The key is how to tell the past history with new language forms. Looking for a design that comes from the needs of life and life, we usually use the following four ways to collect material for new topics.

I. emotional state materialization.

1., using the image of nature as the material, refining and using the characteristics of natural objects such as sound, meaning and shape to express specific emotions and ideas in the design combination, so that the original meaning of the natural image is sublimated or changed into a meaningful design form. 2. get inspiration from the inspiration of sister art and clothing materials. The characteristics of painting, sculpture, architecture and music, as well as the embodiment of flowers, scenery, fabric texture and character, are characterized by "seeking the same sex" and obtaining the source of creation by the same internal force structure, homogeneous isomorphism or heterogeneous isomorphism. Among them, meaning, symbol and imagination are important ways of expression. The implied meaning is to borrow something to support meaning, and to refer to some abstract emotion idea with concrete real image. Symbolism is a way of comparing things with that. Imagination is the leap of thought, the sublimation of emotion. Imagination adds content to real life and makes concrete become abstract.

Two. Experience from others

In the design, we can draw lessons from other parts of the works and some means of expression. To learn from it is to combine it with "taking it", that is, "breaking a harmony and remolding a new harmony". Each part of others' works is a combination factor of their overall harmony. Taking part in it must be like grafting of fruit trees, making it an organic part of the new whole and forming a new order. All of them are plagiarism, and disharmony is a failure.

　　 Three. National Costume Connotation and guidance of folk costume

Retro tendencies and inheritance of traditional essence can become excellent works or fashions. The functional elements and unique decorative elements of Chinese national costume can be absorbed by foreign fashion designers. Similarly, our national costume can also absorb the advanced elements of international clothing constantly and make their creation develop.

　 Four, cultural development, social and technological changes brought about the impact of aesthetic concepts on clothing and clothing.

Such clues are often hidden in ideology such as literature, philosophy and aesthetics. For example, during the two World War, the reform of people's clothing was influenced by social changes; when the slogan of "life is movement" spread all over the world, sportswear, Leisure clothes It has also become a fashion. All these reflect that creation needs to be closely linked with the times.

Throughout the development of clothing culture, innovation has a very high position, to measure the level of designers, creativity is one of the most important elements. People who are not creative are not qualified to be designers. The innovation of clothing reflects the designer's artistic attainments and comprehensive accomplishment, but innovation can not walk away from the life and away from the essence of clothing design. In order to highlight individuality, we should emphasize visual effects and light realistic needs; redraw pictures and light manufacturing techniques. Clothing design plays a guiding role in market consumption under normal circumstances, and has inspiration for other designers. A set of designs can often lead to a series of styling designs. When studying various design works carefully, it can be found that they originate from one or more design themes, and the style series design is just the original theme variation.

The theme variation is originally a musical vocabulary, and its interpretation should start with music. As a singer, he sprouted a musical inspiration - melody. When he expressed emotion in this melody, the melody became the theme of music. Then, according to this melody, variations are carried out so that the music can be carried out so that there are many different variations in the music, and the various variations express the same theme.

Musical language is a form. Its contents are often unable to be expressed in words. It can be called emotional symbols. The language of clothing is similar to that of music. It is difficult for us to explain in writing what the contents of a suit are, and the excellent clothes only give people a feeling, feeling and atmosphere. Or elegant, or worldly, or serious, or casual, or restrained, or bold, or concise, or complicated. It is very difficult to describe them, they are not clear or inaccurate, but they can feel and feel impressive. Clothing often forms an organism with people, which vividly shows people's temperament and character. In this sense, clothing is indeed "content". This is the theme of clothing. Variations, namely the theme of changing clothing, form and theme variation, need to maintain the basic structure of the theme's characteristics or forms. If the characteristics or basic structures are changed, there will be no variation. Therefore, the variation is to make some similar changes to the theme. The magnitude of change can be large or small, but the basic structure of the subject's characteristics or forms can not be lost.

The theme variation from art to product is to weaken the features, reduce the exaggeration, and combine with the popular fashion forms nowadays, not only having the characteristics of new themes, but also connecting with the former themes. The difference between the series of variations in art design and the variation of art to product is that the former is trying to strengthen the theme and deepen the audience's impression with the variation. There are five main elements in clothing theme: big shape (external contour), inner segmentation, color, flower type and texture. The theoretical discussion of the above forms is simpler than practice, and theory is only a systematic account of what is sensed. Therefore, the most powerful argument for form and theme variation is the series itself. As long as it is unified, the change runs through a theme, that is, good works. Theory is a summary of past works and helps later people to understand and create.