Analysis Of Garment Enterprises' Listing In The First Half Of The Year

From any point of view, listing is for the moment.

The development can play a qualitative role in promoting.

However, from the reality, the road of listing of clothing enterprises is full of ups and downs, sad and sad, and often queuing up for IPO audits and audited. After audits, it is more confident that the date of public issuance will be greeted with confidence. However, there will be no doubt that there will be endless troubles in the course of listing, or there is no way to suppress the doubt. "Behind the scenes", "illegal fund-raising" and "tax evasion" will emerge one after another. Behind these waves, it is revealed that there are big problems in the development mode, management system, market control and future planning of garment enterprises, lacking core competitiveness and lack of stamina for sustained growth of performance.

Opening up the brand's glossy surface and analyzing the essence of the problem can help enterprises to make better judgments and improvements.

Cheng, Jordan also defeated Jordan.

In the first half of this year, the most popular clothing companies listed are Jordan sports.

Jordan sports passed IPO examination in November 23rd last year, 12 days ahead of it.

Although there are many controversial topics before listing, carndie road has already been listed successfully, and has always been popular among various institutions.

But Jordan sports has not been able to issue shares officially.

Jordan's sports experience is called a flying misfortune. When preparing for the listing, he encountered Jordan's violation of his right to name, which was related to the clothing industry and sports circles. It was also a typical case of infringement in recent years. It was greatly concerned by the media, and the way of listing Jordan sports has been shelved till now.

The rapid development of Jordan sports in recent years is closely related to its strategy of attacking the 345 line market. But it is undeniable that its trademark is closely related to Jordan. Although Shanzhai and licensing are not uncommon in Chinese market competition, the negative chain impact is inevitable.

From the present point of view, Jordan sports has adopted a series of countermeasures, such as enhancing the public relations strategy of the positive image of the brand. However, based on the overall adjustment stage of the domestic sports brand industry, it is difficult to maintain the beautiful figures of Jordan's sports performance. Once the market opportunity is missed, Jordan sports has to win the trust of investors again, and it will achieve twice the result with half the effort.