The Difficult Cause Of Fujian Garment Industry

Fuding industrial and commercial bureau was informed that the total number of shoes and clothing retail stores in Fuding city was 1265 this year. As of now, there are 155 new shoe and clothing retail shops and 127 canceling homes, with 1 shops closing on average for 1 days. In 2011, 280 new businesses were cancelled, 323 were canceled, and two shops were closed on average. In 2010, 278 new shoes and clothing stores were sold, and 209 stores were cancelled. In addition, registered in Fuding this year. Brand shoes and clothes There are only 5 stores.

Some businesses in Fuding say they plan to build in Fuding. Brand clothing A street to deal with the increasingly severe clothing market, the current construction plan and design effect diagram has been released. So what makes Fuding's clothing industry so bleak and hard to keep up with?

Consumer dissatisfaction

Clothes are expensive.

"At present, there are not many brand shoe and clothing shops in Fuding. There are relatively few customers to choose from, and there are no professional places for customers to shop, such as shopping malls, brand streets and so on." A brand clothing store Chen told reporters.

Many in Fuding Business clothing According to Wen Shang, although the economic development of Fuding is quite different from that of other cities in Zhejiang, its consumption level is very different. Therefore, Fuding actually has a large consumer market, but because it can not provide specialized, large-scale consumption places, which leads to many local customers outflow. Compared with the counties (cities) in Wenzhou, professional clothing is everywhere.

It is understood that, in fact, many businesses have long seen this market, but some well-known brand clothing business, often come in spirits, either disappointed or sad. Why is that?

"The costumes in Fuding are more expensive, compared with the prices in Fuzhou, Quanzhou, Wenzhou and so on." Mr. Li said that Fuding's brand clothes were rarely discounted, and many brands such as Fuzhou and Wenzhou were often discounted, and there were many kinds of choices. Therefore, he would rather take a trip to the field for a couple of sets of clothes every other time.

The reporter interviewed ten digital consumers randomly, most of them thought that the price of clothing in Fuding was generally higher. Even consumers say, "in addition to specialty stores, when buying clothes in other clothing stores, the price is cut at least half of the price of the business."

Businessmen complain

Store rents rose quickly.

Shopkeepers complain that clothing stores are gloomy and unsustainable, while consumers shout the price is ridiculous. Why is the price of clothing in Fuding so high?

"All of our bosses are working for landlords." Tsai Chang, a clothing store, played a joke on the mystery. The high rent of the shop has made many clothes shops run their brains.

According to the survey, in recent years, the rental of Fuding clothing stores, especially the area along the South Road, has been raging. In the past, the rental contract was signed once 35 years, and the rent was also raised in a certain proportion. Now most of the rental is signed in a year, and rent is almost the same as the landlord has the final say. Take Zhejiang Cangnan as an example, the rent of a clothing store is generally less than 100 thousand a year, while the rents in Fuding's South Road area are two or three times higher than that in Cangnan.

"High rent means high cost. Every time the store is relocated, it is necessary to redecorate the storefront. At least a few tens of thousands of stores will be renovated. If a year goes by, the landlord will have to raise the rents. Do you want to continue your business or change your place? In other places, the money before the repairs will be wasted. If you want to continue to operate, the rent increase means the cost is increased, so the goods will have to rise in price, but then consumers will have an opinion, which will enter a vicious circle." Chen said.

In addition, with the rise of the online shopping era, many post-80s and post-90s consumer groups like to go shopping online, not only cheap but also convenient. Chen said that this brings great impact to ordinary clothing stores. Although brand clothing dealers usually sign agreements with manufacturers, they require that the clothing of the season can not be sold online, but in fact it will also be affected. These are also making Fuding's garment industry worse.

How to do it?

Businesses want to form a brand to wear a street.

"Alone, the clothing industry is hard to survive." Chen said that they plan to build a brand clothing street in Fuding city and jointly establish a group of 70~80 brand businesses to create a professional shopping place in accordance with the uniform decoration mode to form a market effect. At the same time, we can negotiate the rent with the landlord through the form of Baotuan so as to achieve the purpose of uniform rent and cost reduction.

Many businesses say that with the rise of online shopping, some cheap and affordable two or three flow garments can be purchased online. Therefore, as a physical store, only by taking the branding way and forming an overall business circle, can we create a good, comfortable and convenient shopping environment for consumers to attract consumers. In addition, compared with the Internet, clothing stores have lost the price advantage. Only by improving the service level of clothing stores and building a professional sales team, this is the "internal strength" of clothing stores in an invincible position, and it is also an advantage that online shopping can not achieve.

Chen said that in the Wenzhou area, the clothing store has a lot of policy support in terms of Taxation, and there are many preferential policies in terms of tax rates and tax items. If Fuding's clothing stores can get government support in this area, they will lighten the burden on these industries.