Luxury Consumption Should Turn From Material Luxury To Spiritual Luxury.

Bao Dong Qi: Zhao Benshan's 200 million yuan purchase of private aircraft earlier this year and Zhang Zhaoyang's purchase of China's largest private yacht show that these cutting-edge elite are setting us a successful standard.

At the same time, there are still some more interesting events, such as the "Hangzhou Ferrari drag racing incident" and "Porsche crash incident", which deeply hurt the public's nerve and moral bottom line. How should we view these events?

Yuan Yue: any group of people has their regular pursuit of life. There are good things and bad things. This is related to people and has nothing to do with consumption itself.

Bao Dong Qi: what I have to say is that in the mainland of China, the consumption of the rich has a tendency to follow suit and purposeful.

In addition, compared with developed countries, the atmosphere of rich people joining in social charity has not yet formed.

On the one hand, China is one of the three largest luxury consumer markets in the world; on the other hand, the rich class has limited donations to charities every year.

This huge contrast highlights the flow of social wealth and is hard to eliminate the gap between the rich and the poor.

In your opinion, what is the main reason for this phenomenon?

Yuan Yue: in general, this is true. However, from a speed perspective, the public welfare development of China's rich people is still very fast, and the number of annual establishment is soaring just now with the development of public welfare foundations.

Xie Peilun: I am more optimistic about this. It takes some time and everything will change with time. The trend of Chinese rich people joining in social charity is emerging. Many rich people tell me that charity, respect, love and happiness can not be obtained in business.

With the improvement of charitable mechanism, I believe that the genes of Chinese philanthropic charity will show.

"China's local luxury brands will continue to grow with the rise of the country".

Bao Dong Qi: now, there is another problem facing everyone. That is, China made the rapid development of China in the past 20 years, but most of the luxury goods are brand in European and American countries. In your opinion, when will China own its luxury brand?

Yuan Yue: when the consumption scale of the Chinese wealthy grew steadily, some people began to try to provide goods and services in this area.

Now, many explorations have begun in residential areas, clubs, private restaurants, private banks and so on.

Xie Po LAN: "thirty years Hedong, thirty years of Hexi", with the rise of Chinese brands as the national brand is strong, there will inevitably be the day when clouds begin to see the sky. "Thousand rivers have thousands of rivers and thousands of miles of sky". In another 30 years, China will surely emerge a number of unique and self-made world brands.

Not long ago, Huang Tingjian's calligraphy pillar of Song Dynasty made a high price of 436 million 800 thousand yuan. This shows that as long as we know the Renaissance and Everbright Chinese culture, Chinese skills and Chinese spirit, we can have the beginning of our own luxury goods. Remember, for a long time, China itself is the embodiment of luxury brands and boutique brands.

There are only six proverbs for developing local brands in China: ideals, goals and perseverance.

"Luxury consumption power" under the demand of flaunting wealth

As of last year, the total consumption of luxury goods in China has increased to $9 billion 400 million, becoming the world's second largest consumer of luxury goods.

At the end of May, the commercial blue book published by the Chinese Academy of Social Sciences and other units: the China business development report (2009-2010) is striking. As of last year, the total consumption of luxury goods in China has increased to 9 billion 400 million US dollars, with a global share of 27.5%, and for the first time surpassed the United States, becoming the second largest consumer of luxury goods in the world, second only to Japan.

In the next 5 years, China's luxury goods market will occupy the first place in the world.

In fact, China's real

The road of consumption has only taken 20 short years.

20 years of rapid expansion, it has created a world's second "future" or "the world's largest consumer".

In 2009, when we entered the post financial crisis era, faced with the repeated atrophy of the old customers in the west, the most top sellers in the world saw the great power of "Chinese consumption" in a timely manner; in the first half of 2010, in the Chinese market with strong demand, the world's top brands, like a screaming sports car, stepped on the accelerator to China to expand their business, and more luxury brands came to life.

The industry even said that China might be able to win the luxury consumption in 2012, not even by 2015.

In the face of the booming luxury consumption feast, what we want to know is whether the Chinese can really afford it?

"The soaring consumption of luxury goods in China is a window which reflects many abnormal realities in today's Chinese society."

Professor Wang Ning, a sociology professor at Zhongshan University, said.

Luxury consumption has always been accompanied by controversy over luxury consumption.

Those who like luxury goods prefer to endure hunger and hunger to squeeze buses and buy one.

。

It is ridiculed that they do not understand the spiritual connotation of luxury goods, but they are consuming "LOGO". But they themselves think that if luxuries do not have LOGO, is it still a luxury?

What is luxury?

Professor Lu Xiao, a professor of luxury management at the school of management at Fudan University, has six characteristics in the definition of luxury goods: absolute quality, high price, scarcity and uniqueness, advanced aesthetics and multilevel emotion, long history tradition, legendary brand story and non functionality.

Hong Huang, a cultural celebrity, said, "luxury is a handicraft made by any intention."

Psychological counselor Shu Liu Min believes that luxuries are "non practical and scarce, which are mainly used for aesthetics".

The understanding of luxury goods is different for everyone.

Even inside the luxury goods industry, there is no uniform answer.

It is the vagueness of the definition of luxury that makes the luxury itself controversial.

"

Jade painting and calligraphy can also be used as a hedge investment.

How much can you get when you buy a sports car and wait for you to go to the market? You go to see those people who are bankrupt or lost in gambling in the pawnshops abroad. They are forced to sell their watches and sell them very cheap! "Mr. Chen, a 30 year old businessman in Zhejiang Province, is rich. He expressed strong" anti luxuries "in his interview and said he had never bought a brand-name bag for his wife.

"My wife has more than 20 thousand pocket money per month, but she can't accept the cost of buying 10 thousand yuan for a bag. What is the need? Do not say that the LV and CUCCI fake bags on the main street are rampant. Even if the real bags are placed in front of us, we do not think they are nice from the aesthetic point of view."

Mr. Cheng, a 40 year old businessman from Guangzhou, saw that luxury brands were making money out of their pockets.

Because he himself should often get rid of money and voluntarily deliver luxury packages to customers.

"In order to safeguard the needs of customers, I am not a bit cold on luxury goods.

How much is the cost of the bag? It's the most expensive five hundred or six hundred yuan. It's not even leather, it's the quality of artificial leather. "

Mr. Cheng told reporters that he was walking on the sea step by step. His life creed was "disgrace with luxury", so he opposed the consumption of luxury goods. He also disliked the so-called "bragging" of so-called brands: "what is the distinctive intrinsic value and symbolic value, the social status or emotional value of brand communication."

That's all about girls.

Montagut and Pierre Cardin, who are popular when we were young, are now not even seen.

The first thing a pragmatic businessman thinks is whether the cost of luxury is worth the money.

This is totally different from the starting point for luxury fans to consider things.

Wolfgang Latzler's luxurious book points out that luxury goods manufacturers will try their best to maintain low cost and avoid waste, but the cost is generally second.

"Famous brand is to achieve excellence and perfection in this product, and ordinary commodities are to consider what to use in the prescribed cost range." even miss sunglasses, who are not famous brands, Miss Yu explained to reporters the difference between luxury and ordinary products and why she followed luxury brands.