Interview With Manager Deng Nanguo Of PEAK R & D Center In Guangzhou

It is a group enterprise that aims to create an international brand and aims to create a century oriented enterprise.

Since its inception in 1989, the company has developed rapidly with the spirit of "solidarity, truth-seeking, efficiency and brand creation", adhering to the concept of "respecting people, finding people, understanding people and shaping people".

At present, the company is specialized in R & D, manufacturing and sales of sports equipment, shoes, shoes, clothing, bags and other sports equipment, and is China's leading sportswear brand enterprise.

According to a market survey conducted by Frost&Sullivan in November 2008, PEAK ranks among the three most famous brands of sports shoes and basketball shoes in China. (PEAK)

Manager of PEAK Guangzhou R & D Center

Today, the world clothing shoes and hats net reporter interviewed.

Mr. Deng, the Guangzhou research and development center affairs department, let us have the PEAK.

Have a deeper understanding.

PEAK Guangzhou R & D center was established in Guangzhou in 2006. It is a clothing research and development center in Guangzhou of PEAK group, mainly engaged in research and development of clothing.

And formally entered the creative park in April 31, 2010.

The creative garden is mainly considered from three aspects: the office environment, the humane environment and the demand for talents.

The future marketing network of PEAK group focuses on the foreign market and the northern market.

As a fast developing sportswear company, PEAK sports has a large distribution network. As of December 31, 2011, PEAK authorized over third franchised retail outlets operated by the group distributors or its retail outlets operators worldwide.

The mature brand operation system combining production and marketing makes its export business spread to more than 70 countries in five continents of Europe, America, Asia, Africa and Australia.

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Faced with the shortage of labor in recent years, PEAK manager of Guangzhou R & D Center said confidently that they had never seen it before.

Punctuality is the principle that Chairman Xu Jingnan has been sticking to since he founded PEAK.

PEAK never arrears the salaries of its employees. PEAK has its own trade union, has its own magazine "New Horizons", has its own magazine "PLAY", and has played a very good role in enriching the staff's cultural amateur life.

So PEAK employees have a strong sense of belonging to PEAK and never leave easily.

Basketball is the localization of PEAK's internationalization and specialization. The ultimate goal of PEAK is to be the first in China and the first in the world.

PEAK's brand development has been focused on R & D for more than twenty years. It has an enterprise technology center and a strong R & D team. In China, PEAK is not only an official market partner of NBA, but also an official market partnership with FIBA. It has become a well deserved basketball leader brand in China and is heading for the world's top sports brand.

Facing the future, PEAK will continue to take the mission of "actively promoting the development of the global sports industry and providing sports products and services for customers' satisfaction for human healthy life". Adhering to the idea of "people-oriented and creating value for customers", endogenous growth and extension should be carried out simultaneously. In the face of two domestic and foreign markets, we will further strengthen the leading position of basketball equipment in China, and create "brand internationalization and product serialization" and strive to become a world-class sports brand with international competitiveness.