Analysis And Analysis Of Why The Clothing Industry In Quanzhou Advance Into The Discount Tide?

A few days ago, we learned from the major shopping malls and related brand enterprises in Quanzhou city this year. Footwear apparel The industry did enter the discount season ahead of schedule, and the discount was stronger than before. Some new products were also rare in the discount. In other words, this year is a leap year in April. It is reasonable to say that the summer will be longer. But the threatening discount tide reveals the information of the industry: inventory pressure mountain, ordering in autumn and winter needs to be recovered.

Market: discount sales promotion unprecedented strength

"Buy 200 yuan to send 100 yuan", "two buy a piece to send one", "new product hits 70 percent off"... A few days ago, a large department store in the city saw that a month ago the summer wear had already been discounted, and some of them had even returned to the warehouse.

At the same time, the discount in each shoe store is not small. Teenmix, BELLE and other stores have launched seasonal products. In addition to a few high limit "limited edition", almost the entire venue entered the discount status. In Zhongshan Road, many shoe and clothing shops also have their favorite words.

"A lot of new clothes and shoes have been discounted long before they are released. Now that people are getting more, they are going to push the goods at their fastest speed." Clothing store Chen told reporters that this year the whole industry is not good, we all discounted goods to clear the way. It is said that discounts sometimes affect one another, many times in a street or in a shopping mall. Clothing discount After that, other businesses will follow suit.

Reason: abnormal weather and inventory pressure

"There will be no price increase at the beginning of the year," and "this year's clothing is not going to raise prices". Information from several local brands of men and women in Quanzhou shows that the price of new clothing will be different from previous years. Although companies still have pressure on manpower costs this year, most companies are cautious about pricing.

In fact, this year's discount in spring and summer is only a continuation of last year's "bleak winter". Since the end of last year, many enterprises have foreseen the abnormal weather factors and the depressed economy.

"The climate became more and more unusual. At the end of last year, it encountered warm winter. The spring of the beginning of this year was also unusually cold. In the summer, the southern region was also unable to get up. Dealers are eager to sell products. Mr. Lin, who is responsible for the electricity supplier, said that many enterprises on the line have started to sell goods in autumn and winter, and the line has begun to enter the order of autumn and winter. Because the signs of warming up in the whole industry are not obvious, it is one of the main reasons for enterprises to enter the discount season in advance.

"Digestion of summer stock is also an important reason for the early arrival of the discount." The industry said that many of the summer clothing this year was ordered last year. Some dealers' blind optimism led to their accumulated cargo pressure. If they do not digest as quickly as possible, they will affect the next season's order products.

Thinking: is discount the only way out?

Is discount the only way out for businesses? XTEP Vice President Xiao Zhihua believes that blind discount will sometimes damage the value of the brand. He suggested that enterprises could develop more targeted products to deal with the market.

"There are many ways to promote sales. You can use membership preferences, use combinations and so on. Enterprises should use their brains to determine the way to promote sales and avoid playing only "discount" cards. Otherwise, they will also affect other customers' loyalty to buy the same products at the original price. People in the industry have reminded that they can also provide certain value-added services to clothing purchased at the original price, such as no cleaning. For sales promotion, new products can be combined with old products to stimulate consumption.

Reminder: caution should be taken when buying.

The early arrival of the summer clothing "discount" tide, many consumers really tempted.

However, people in the industry say that consumers should be careful if prices are too low. For example, some businesses have a "fake sale" behavior, that is, they enter low priced goods and then raise the original price. After discount, the profits are still low.

In addition, many low-priced clothing has been stored for over 1 years, or defective products eliminated in the manufacturing process. These products are flawed and consumers need to be careful when buying.