Analysis On "Made In China" Of Olympic Clothing

In addition to the competition itself, there are many other highlights of the previous Olympic Games, one of which is the colorful appearance clothing of delegations from all countries, the competition clothing with scientific and technological content, and the competing Award winning clothes 。 Whether in spirit or in practice, a suitable piece of clothing is also helpful for athletes to achieve good results.

The beret reappeared in the United States

On July 10 local time, Ralph Lauren, one of the long-term collaborators of the US national team clothing, released the US team's clothing at the entrance ceremony of the 2012 London Summer Olympics. After seeing the design without originality, American netizens shouted disappointment.

Following the consistent "flag style" design color, Ralph Lauren, who has cooperated with the United States national team for the third time, introduced the entrance dress this year, which is still "upper blue and lower white". The men are navy blue double row four button suits, with red and blue striped ties and white trousers. For women, it is a navy blue one row two button suit with red, white and blue scarves and a white knee length skirt.

Compared with the entry dress designed for Ralph Lauren in 2008, the only difference is the change in the number of buttons and the change of women's bottoms from pants to skirts. In addition, the hat can be regarded as the "most innovative" design: from the white cap of the Beijing Olympic Games to the beret of the same color as the coat.

The local media ironically said that if Ralph Lauren wanted to design the US team's entrance uniform into a relatively fixed style, like the iPhone, it would win. But in fact, from the seat of the Olympic Stadium, it's hard to find any other difference except the color of the hat. It's like going back to Beijing in 2008.

For the "new" entrance style clothing, American netizens shouted "too boring", "no difference at all", "it's just a sissy to wear this dress", "it's not American at all, it's like France", and "the beret is too strange".

"Made in China" can be seen everywhere

The official uniforms of the U.S. Olympic delegation for the London Olympic Games were found to be all "made in China" after their appearance on July 10, which caused a huge uproar in the United States. Some American netizens even criticized the famous American clothing brand Ralph Lauren as a "traitor" and threatened to boycott it.

Some members of Congress also joined the attack on the 12th. Among them, House Minority Leader Reid even threatened that these Olympic uniforms should be burned and then re manufactured by American textile workers.

It is reported that this Chinese enterprise, which once made suits for Warren Buffett, a famous American investor, is making appearance dresses for the American delegation for the second time. The reason why "Made in China" is so popular is because of its own efforts.

The dress supplier of the U.S. delegation for the London Olympics is the world famous clothing brand Ralph Lauren, while the "Made in China" criticized by the U.S. lawmakers is Dayang Group from Dalian, China. Because of their long-term close cooperation with Ralph Lauren, they have not only won the trust of each other, but also since the 2008 Beijing Olympics, For two consecutive times, we have received orders from the United States Olympic delegation for the processing of appearance gowns.

The employees of Dayang Group are proud of the opposition to the "Made in China" becoming their own Olympic dress in the United States. For this enterprise, the order of processing gowns for the American delegation is not large, even a small list, but it is obviously of great significance. An employee of the company said: "Our company and Ralph Lauren have always cooperated and cooperated very well. Processing gowns for the American delegation has brought our company a sense of recognition in the international market."

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In recent years, with the rapid development of Chinese manufacturing industry, "Made in China" has penetrated into every corner of the world. The upcoming London Olympic Games will also be no exception, and the situation encountered by the US team is no exception.

It is understood that in addition to the appearance dress of the American delegation made by Chinese enterprises, the appearance dress of the British delegation of the host, as well as the officials and referees of the London Olympic Organizing Committee, a total of 11000 suits and dresses were also produced by a clothing manufacturer in Yantai, Shandong Province, China. In addition, the knitted sportswear worn by athletes from Czech and Slovak countries for the 2012 London Olympic Games was also manufactured by Ningbo Kahn Garments Co., Ltd.

"Made in China" can "win" the appearance gowns of the three most important delegations of this Olympic Games in China, the United States and Britain in one breath, which shows the strength of "Made in China". In every corner of the Olympic field, the figure of "Made in China" can also be seen everywhere, such as competition clothes, competition equipment, mascots and even small Olympic badges. "Made in China" has become one of the indispensable elements of the Olympic Games, which is another contribution made by China to the development of the Olympic Movement.

Made in China has made great contributions to the world. According to estimates from the United States, cheap Made in China has reduced US consumers' spending by 700 billion dollars in recent years. The whole world comes to China to buy. If it is not good, can foreign businessmen come? Are they stupid? It is precisely at the same time that such a large number of Chinese products and resources are consumed cheaply, enterprises in these countries also have complaints, and "Made in China" has impacted their own manufacturing to a certain extent.

However, while impacting the international market, Made in China has also caused tremendous impact and damage to the domestic ecological environment and natural resources. This kind of cheap production at the cost of destroying the domestic environment and resources can never be sustained. China must change this thankless development strategy.

Facing this situation, the next step for Chinese enterprises is to make their product prices close to the real prices. For example, if the real cost of some products is concealed or underestimated, and they are sold too cheaply, then the price will rise. Over the years, China's mineral products also do not collect resource taxes, which makes China's energy prices very low, electricity and oil costs are relatively cheap, resulting in the relatively low prices of all export commodities produced in China. In this case, in order to ensure China's sustainable development, the Chinese government must raise its own resource tax rate and avoid foreign enterprises from using Chinese resources excessively and cheaply.

The change must be dominated by the actions of the Chinese government. The government must quickly introduce laws and regulations as soon as possible, adjust the price of domestic production factors, thus affecting the price of export products, forcing Chinese manufacturing to upgrade, thereby improving China's industrial structure, and ultimately walking out of the situation of high consumption, high pollution, and cheap export.

And the real estate developed 10 years after the Asian financial crisis industry In contrast, "Made in China" is not only the engine of China's economic growth, but also absorbs about 100 million employed people, most of whom are migrant workers from rural areas. The prospect of "Made in China" is related to the future of social stability and reform. Only by leaving "Made in China" in China can we gain time for further reform and economic upgrading.

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The Netherlands is the most beautiful

The Netherlands Olympic Resident Committee held the press conference at the Rai Sports Center in Amsterdam, which made public the image of the Netherlands national representative team participating in the London Olympic Games. Suitsupply, as a formal dress brand that has sponsored the Dutch national team for three consecutive years, together with Olympic athletes, released the team formal dress series designed for this year's London event. A total of two sets of men's and women's clothes are designed this time. The design set is mainly in the colors of the Dutch national flag: red, white and blue, with orange embellished by the Netherlands; The design theme pays homage to traditional British sports tennis and cricket.

The men's and women's series includes a white knitted sweater with the Dutch flag color border; Men wear blue striped shirt and knitted tie; The women's mini skirt is inspired by Emma Peel, the actress of the British series The Avenger, and is presented in dazzling blue. At the end, a large tulip representing the image of the Netherlands is added to remind the image of the Dutch team humorously. Netizens said that the appearance clothes of the Netherlands team were the most beautiful, dazzling and fashionable.

High technology helps the competition

It is reported that the powerful American track and field team will wear the latest high-tech uniform of a certain brand in the upcoming London Olympic Games. This high-tech uniform will significantly improve the performance of sprint events, and is even expected to help the American athletes catch up with the "flying man" Bort of Jamaica.

The Associated Press said in the article that the brand said that this kind of uniform could improve the performance of the 100 meter race by 0.023 seconds. If it is true, this is definitely a "crazy" number - for the world level 100 meter race, the improvement of this score is enough to change the final ranking, or even the ownership of the champion.

In the 2008 Beijing Olympic Games, Walter Dix, the American men's 100 meter athlete, won the bronze medal, which was 0.22 seconds behind Bolt, who set the world record and won the gold medal at that time. The Associated Press said in the article that if the effect is really so obvious, then in the London Olympics, American athletes will likely catch up with Bolt's pace.

The brand also said that after testing, the improvement of the performance of this battle robe is not only effective for the 100 meters, but also effective for the 200 meters and 400 meters.

Bolt will not fight unprepared battles. Jamaica Olympic Committee invited Cedella Marley (the daughter of Bob Marley) and Puma to jointly launch the national team uniform this year. Cedella draws inspiration from the bright colors and patterns of Caribbean island countries, and combines high-tech fabrics with the cutting to improve speed. Bolt said happily, "It will be inspiring to have such vitality around me when playing in London."

In addition, the British national team also invited Stella McCartney, a famous designer from a famous family, to design the competition clothes. She deconstructed the rice character pattern on the British flag, and sky blue, navy blue and white laid a fresh tone for the new Olympic uniforms. "I try to make it more fashionable and bring confidence to athletes." In addition to considering the physical activities of athletes, the design of this series of clothing also takes into account sweating, comfort and resistance reduction.

China's domineering "dragon clothing" has profound implications

The design of the Olympic winning costumes of all previous Chinese delegations has been the focus of attention of Chinese people, and the "champion dragon costume" of the London Olympic Games also has some highlights in creative design and technology. As for this year's "dragon costume", it is more meaningful.

The Chinese nation is the descendant of the dragon. 2012 is the Year of the Dragon in the Chinese lunar calendar. The designer has integrated the "dragon" into the award-winning clothes for the London Olympic Games. It is hoped that the spirit of the "dragon" can inspire Chinese Olympic athletes to create brilliance and glorify China in the London Olympic Games. On the other hand, "dragon" symbolizes peace and auspiciousness in traditional Chinese culture, so the designer hopes to export the real Chinese dragon culture to the world through the Chinese delegation wearing "champion dragon clothes", and at the same time express the value of China's "peace loving and common development".

According to the designer, "due to the cultural differences between the East and the West, people have different views on the dragon. Therefore, the form of expression of the 'dragon' element in this award-winning clothing is completely different from the previous application. This time, it is a striking, peaceful and magnificent dragon."

The whole champion dragon dress made a bold breakthrough in color matching, breaking the previous design idea of using large area of red and yellow block splicing for the award-winning clothes, and combining the red and yellow colors of the national flag with the dragon pattern. A large area of white space on the front chest makes the overall image of the champion dragon suit more concise and atmospheric.

From the beginning of the whole dragon's left shoulder, the head of the dragon is raised to the sky, and the tail of the dragon is twisted to the cuff, reflecting the charm of the dragon and the artistic conception of Chinese calligraphy to the extreme. Longwei also integrates the image of a section of the Thames River in London, England, and skillfully integrates Chinese culture with London landmarks, implying that the Chinese dragon has made brilliant achievements on the Thames River.

The auspicious cloud pattern at the neckline, on the one hand, is a derivative of the 2008 Olympic medal winning clothes, and on the other hand, it combines with the overall dragon shape to form a magnificent picture of the dragon soaring auspicious clouds. The Chinese dragon design is integrated into the English CHINA font on the back of the award-winning clothes. It is not only an English letter, but also an oriental dragon that is about to take off, pushing the cultural integration of China and Britain to the extreme again.

In order to prepare for the London Olympic Games, Anta fully supports the Chinese sports delegation to build a champion Dragon Clothes 。 Since June 2010, after nearly two years of design process, a 12 person professional design team has produced 27 design drafts in different directions, with more than 150 design revisions.