Textile Development Should Be Based On Integrating Resources To Cope With The New Situation.

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The development center held the fourteenth (2012) National Textile new product development seminar in Shanghai from 13 to 14 June. The seminar focused on "discovering demand, integrating resources and orderly innovation", focusing on analyzing the new driving force and new mode of product development for Chinese textile enterprises in the new situation. In view of the new demands, combined with the new advantages, 10 invited guests from the trade associations, international trend experts, academics, and strength entrepreneurs were deeply pmitted and shared from the aspects of strategic practice, color management, material technology, trend and trend, so as to enhance the product design ability and the application level of new technologies.

More than 300 participants, Sun Ruizhe, vice president of China Textile Industry Association, vice director of the people's Government of Shanghai, Chang pin Rong, deputy director of China Textile Information Center, vice president of China Fashion Color Association, and general manager of China Textile and garment brand pioneer park, Hu Song, Hu Song.

In 2012, the international financial crisis had a profound impact. The main economic downturn in Europe, the United States and Japan, coupled with the sharp fluctuations in the prices of major raw materials and the continuous growth of labor costs, led to a weakening trend in market demand.

Therefore, how to find demand, build an orderly product development system, promote product innovation in a specific economic environment, promote product mix adjustment, and enhance product market competitiveness are the key issues that enterprises need to focus on and solve.

The conference is divided into 5 parts: strategy and practice, materials and technology, thematic forums, trends and design, and summary reports.

The strategy and practice forum invited Chen Dapeng, executive vice president of China clothing association, to analyze China in a macro way.

The current situation and characteristics of textile and apparel industry in China are deeply analyzed, and the practical demand for fabric development in China's garment enterprises is analyzed.

At the same time, Zhang Jianxiang, director of Technology Development Center, general manager of Lu Tai Group, general manager of dyeing and weaving enterprises, and Shandong's Nanshan textile and apparel Co., Ltd., vice president and chief designer of the worsted General Factory, Liu Gangzhong, general manager of Guangdong Jianye Textile Co., Ltd., Yan Huaying, and other powerful enterprises have shared product innovation models that pcend market demand and build highly competitive and fast market reactions.

The Forum on technology and materials, focusing on new fibers, new products and new technologies, specially invited Professor Hu Junyan, a senior researcher and doctoral tutor of the Department of textiles and clothing, Hong Kong Polytech University, and Dong Kuiyong, editor in chief of the textile and clothing department of Hong Kong Polytech University. He passed the development trend of new materials, special materials and functional materials in the world, combined with the sharing from new materials enterprises, elaborated its application field and development direction from two aspects of theory and practice.

In the trend and design forums, international and domestic trend experts have carried out the latest trend trend information pmission for 2013/2014 autumn and winter colors, fabrics and costumes, providing more design directions and ideas for product developers in the next quarter.

At the same time, the purchasing representatives from famous brands share their own brand positioning to share the future direction of material research and development, and put forward more constructive suggestions for domestic fabric enterprises to connect to the brand.

The senior brand model research expert has carried on the thorough analysis to the fast fashion brand's design and the marketing pattern, has provided the more reference and the reference for the domestic enterprise to enter the brand market.

From the national textile product development center

In the light of the theme of the conference, taking the consumption trend change as the basic starting point, the director analyzes the current market situation and demand characteristics of the textile industry, and makes a deep analysis and explanation on how to integrate resources and how to build an orderly innovation system mode, so as to provide more product innovation strategies and value chain resources advantages for enterprises.

In addition, the seminar held two symposiums on the evening of 13. One is the Symposium on textile dyeing technology innovation alliance, which aims to explore the innovation and application of dyeing technology under low carbon environment, and another conference on how to manage color and control in textile enterprises.

The National Conference on textile product development is the most influential professional conference of China's textile industry to explore strategies for product development.

The seminar was launched in 1999. Based on the work of enterprise product development, the seminar set up a dialogue platform to deepen exchanges, dialogues and cooperation in the industry, analyze the trend of the trade at various levels, channels and forms, explore new development and new demands of products, pfer new research progress at home and abroad, encourage and promote product development and innovation in the specific economic environment to meet market demands, and establish a three-dimensional network of contacts among all parties through the conference, so as to enhance and deepen trade cooperation between Chinese textile and garment enterprises and buyers, and promote healthy and coordinated development of enterprises.