Beijing Brews A Number Of Consumer Policies To Stimulate Consumption

In the first half of the year, Beijing's consumer market grew steadily. clothing Retail But the performance is sluggish, Beijing 30% main Department store Store sales showed a negative growth. In order to help retail enterprises revitalize, Beijing is planning a number of stimulating consumption policies.

First half year Beijing consumer market The growth was stable, and sales of goods amounted to 183 billion 590 million yuan, up 11.7% over the same period last year. However, the traditional retail industry is in a doldrums. Sales of 30% major department stores in Beijing have shown a negative growth. Sales growth of high-end stores such as Xinguang world has declined significantly. In order to help retail enterprises revitalize, Beijing is planning a number of stimulating consumption policies. This is the information that reporters learned on the 18 day from the first half of the Municipal Commerce Commission's summary of business work.

Traditional retail downturn

Despite the intensity of holidays in the first half of the year, the volume of visitors entering the store has been significantly reduced by the macroeconomic situation, and the overall performance of traditional retail sales is sluggish. In 1-6 months, 65 key department stores monitored by the Municipal Commerce Commission realized 36 billion 810 million yuan in sales of goods, an increase of only 5.9%, of which 31% of the enterprises with negative sales growth accounted for 31%. Affected by the downturn in the consumer market, high-end boutique consumption is not optimistic. In the first half of this year, the growth of Xinguang Tiantai and Seth shopping center dominated by international brands decreased by 27.9 and 9.6 percentage points respectively over the same period last year.

Lu Yong, general manager of the northern region of Yintai department store, agrees with the data. He believes that by the economic situation and the increasing cost of living and other factors, the income of consumers is relatively reduced, and the purchasing power will also weaken. However, compared with other regions, the negative impact of the northern region represented by Beijing is relatively small.

Although the traditional department stores performed poorly in the first half of the year, new formats such as brand discount stores and online stores have increased rapidly. In 1-6 months, the sales of Seth outlets and duty-free shops increased by more than 30%. But an otter insider told reporters that the growth rate of the outlets industry did not reach the expected level from the data of passenger traffic monitored by the industry.

Although Beijing's retail sales increased by 11.7% in the first half of this year, it was affected by CPI's apparent rise in the first half of the year. The industry believes that the increase in retail sales may be less than 10% after deducting the price increase.