2012 Asia Outdoor Products Show Staged

The scorching hot summer also can not stop people's love for outdoor sports, and the enthusiasm of all production enterprises for outdoor products market is also true.

July 29th, 4 day 2012 Asian outdoor products

It will be concluded at the Nanjing International Expo Centre.

The Asian outdoor goods market, represented by China, has seen a dramatic growth. The number and scale of exhibitors in this exhibition are much higher than those in the past.

Carefully observe these eager manufacturers of the outdoor products market, or they focus on the intensive cultivation of a certain field, or catch their eyeballs by multiple product categories.

Which two distinct marketing modes can win market approval and win the favor of professional audiences?

Specialize in industry

Brand name: Pacsafe

Featured products: anti-theft knapsack, RFIDsafe shielding material

Technological advantages:

The key technology of the anti-theft knapsack lies in the exomesh stainless steel cage net system.

The stainless steel cage can not only be wrapped outside the backpack or luggage, but also can be combined with the fabric to form a concealed safety bladder.

The two can be completely locked and attached to the fixture with steel cables, forming a strong protective shell to protect the travel equipment.

At present, most passports, credit cards and ID cards carry RFID microchips, which contain personal sensitive information.

Hackers can use RFID reader outside 3 meters to steal these data.

The special fabric in RFIDsafe can shield most of the unlimited radio frequency pmission.

Avoid personal data falling into the hands of lawless elements.

Buyers' attention

Reporter observed:

In such a large exhibition hall, the booth of Pacsafe is not catchy, nor can it be decorated with fancy.

But before going through the booth, there is always a sense of popularity.

"Our products are in demand in China," Magnus McGlashan, the company's marketing director, told reporters.

We have a very unique technology, although all you see is a variety of knapsack, but its anti-theft features improve the value of the product. "

It is understood that the United States Pacsafe brand has 15 years of history, two or three years ago, the company noticed the potential of the Chinese outdoor consumer market, and then increased its development in China.

This exhibition is full of Pacsafe products, which is enough to show its importance to the Chinese market.

Pacsafe is a typical representative of specialization.

All kinds of anti-theft backpacks on the booth remind people of their brand DNA. With unique technological advantages and differentiated market positioning, Pacsafe has made a lot of attention in this exhibition.

Representative manufacturers:

Dongli wine textile dyeing (Nantong) Co., Ltd. (TSD)

Featured products: functional outdoor wear fabrics

Technological advantages:

TSD the new TRYSPUN polyester fiber series fabric has natural fiber comfort and functional properties of synthetic fiber.

The products are characterized by high speed, high color fastness, printing, and post processing.

After testing, its quick drying property is 2 times higher than that of ordinary cotton.

Another TORAYDELFY version of the heat preservation fabric series uses the special infrared reflection material contained in the membrane to reflect the infrared rays emitted by the human body effectively, so as to improve the thermal storage and thermal insulation effect.

To ensure the excellent performance of the original breathable, moisture permeable and waterproof, and to increase its insulation performance.

After 10 minutes, the body surface temperature can be increased by 2~3 degrees Celsius.

Buyers' attention

Reporter observed:

Dongli, Japan now pays more attention to the Chinese market.

In May this year, Dongli, Japan announced the expansion of the scale of demonstration experiments to promote the use of plant fiber for desert greening in China.

In addition, Dongli wine Yi dyeing (Nantong) Co., Ltd. is also a new R & D base in Dongli, Japan.

As a supplier of fabric based on the leading technology, TSD's lightweight and functional performance is in line with the needs of the Asian outdoor exhibiting audience.

At the exhibition, many visitors to the TSD booth were relying on the trust of Dongli brand. Professional buyers occupied most of the audience.

Full line force type

Brand name: Kailas

Specialty products: Assault clothing and down sleeping bags.

Technological advantages:

The Kelly stone suit is equipped with a multi angle wind cap for adjusting the line of sight, and an air convection system is designed under the armpit. The soft inner collar protects the neck, has small folding volume, and has super water repellent resistance and oil resistance. The structural waterproof design is suitable for walking, traveling and daily wear.

The brand Polar-33 feather sleeping bag is the winning product of the "2012 Asian outdoor industry awards". The evaluation given by the judges is: "sleeping bags structure and workmanship can meet the needs of outdoor enthusiasts.

The combination of down and PrimaLoft is also very unique.

Buyers' attention

Reporter observed:

Originated in Australia, the outdoor products brand Keller stone product line covers clothing, backpacks, sleeping bags, tents, climbing equipment and shoes.

There is no doubt that the characteristics of the prolific product line really win more market share for it.

After more than eight years of development, Kay stone has a major share of sales in China, and has become the first sales brand in China.

In the promotion of brand image, Keller stone has done a lot of work.

The 2011 mountaineering festival held by the brand helped 295 people complete their dream of reaching the top of the snow mountain. Targeted publicity strategy made their brands popular with many mountaineering and outdoor professionals.

At this exhibition, the feather sleeping bag, which won the outdoor industry award, greatly enhanced the professional performance of its products.

In addition, the fashion design of the booth has attracted many young backpackers.

Newly arrived type

Representative manufacturer: Ming Ke Er Fashion Co., Ltd.

Featured products: waterproof breathable assault clothing, assault trousers.

Technological advantages:

It is waterproof composite fabric.

It has a waterproof index of 8000/10000, and all the seams are completely waterproof.

The clothing is cut in three dimensions, so that the wearer can move freely.

The brim and the elastic rope are designed to facilitate the adjustment of the size and comfort.

It is suitable for city wear, outdoor outdoor sports, and has the functions of windbreak, heat preservation, waterproof and breathability.

The series of waterproof trousers is four faced, and its fabric is waterproof and breathable index 8000/8000.

Seaming and hot sealant technology makes the products more waterproof.

Buyers' attention

Reporter observed:

According to the reporter, this is the debut of Zhejiang business name in the Asian outdoor exhibition.

The company has been exporting for 10 years since its establishment.

Has worked with 2117, ENBRO, LOTTO and other international brands.

Wei Bingjun, the company's sales representative, told reporters that in order to reduce the risk of the export market, we should seize the growth opportunity of the domestic outdoor products market.

Since last year, he has begun to test the domestic market of water, and the company hopes to have a place in the domestic outdoor products market with many years of experience in production.

Perhaps because of the remote location, although the exhibition area is not small, but compared to other outdoor clothing brands, the name's booth is slightly deserted.

It will take a lot of courage and courage to turn from export to domestic sales.

On the wall of the famous Cole booth, you can see such a line: "refuse to let customers pay for brand hype."

These slogans reveal a lot of heroic spirit, and whether or not Michael can break out of the world in the domestic market where he or she invites celebrities or set up a brand in public welfare undertakings?