Clothing Brand Named After Designer (11) - Issey Miyake

In 1938, Miyake was born in Japan. His mother was injured in the atomic bombing in 1945, and died a few years after the war. In his childhood, Japan was still a poor and devastated country. The western fashion brought to Japan during the American occupation: Marilyn Monroe, Mickey Mouse, TV and frozen food, He was deeply impressed when he was a child. Many Japanese at that time yearned to go to the United States and live an American life. Does this also leave a trace in his memory of the formation of the style of combining things later?

Since 1959, Miyake has studied painting in Tokyo as a college student, but his real dream is to become a fashion designer. In 1965, he arrived in Paris, the fashion capital, which seems not far from his ideal. When he was in Paris, he continued to study and began to work for Geraroche. In 1968, he worked with Givenchy. Soon after, he worked for Gouffrebine in New York. The designer was a master of elegance.

In 1970, he really started to set up his own studio, and released his first latest fashion The exhibition and press conference were held in New York and Tokyo at the same time and achieved success. From then on, he entered the design career of a fashion master.

Miyake Lifestyle Clothing

Compared with the reputation of Issey Miyake, his economic returns have always been a mystery, because similar news is always mysterious. We can know that between March 1993 and March 1997, 680000 coats were sold for the brand line of "I want to fold" alone, and about 210000 other series of clothes were sold around the world every year. In 1997 alone, he opened 13 stores, bringing the total number of his stores to 109. In addition to fashion, his business also includes bags, household goods and bicycles. His most important places of business are in Paris, Tokyo, New York and London.

He was born in Hiroshima on April 22, 1938.

In 1964, he graduated from the Department of Design, Tama University of Fine Arts, Japan, and went to Paris for further study after graduation.

In 1965, he entered the Ecole de la Chambre syndicale de la couture parisienne, and his diligence and modesty ranked top.

In 1966, the Ecole de la Chambre syndicale de la couture parisienne became the assistant of the famous fashion designer Ji La Roche.

In 1968, he turned to the same famous designer Givenchy as an assistant.

In 1969, he went to New York to become a ready to wear designer of fashion designer Geoffrey Binet.

In 1970, he returned to Japan after finishing his study in the West and opened the "Miyake Fashion Design Institute" in Tokyo.

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Footprint of fame

·In the 1970s, large-scale costume performances were held continuously, and the costumes displayed were permeated with the interest of Japanese national spirit.

In 1971, his "potato pocket" was moved to New York to perform.

In 1973, his design entered Paris again.

In 1976, a fashion show entitled "Miyake's Life and Twelve Black Girls" was launched in Tokyo and Osaka, and it was a great success. The audience reached more than 15000 in six days. Then, what he showed in Tokyo and Kyoto was a new series of clothes "flying with Miyake for a lifetime", which was also full of audiences of 22000 people. Japanese compatriots wanted to see the masterpieces of their own fashion designers.

In 1983, Miyake's clothing series displayed in Paris shocked the fashion stage in Paris because of the selection of fabrics woven with chicken feathers.

Design style

His fashion has always been designed in a unstructured mode, breaking away from the traditional Western modeling mode, and creating with deep anti thinking. It is broken, crushed and combined to form an amazing structure with broad and graceful connotation. This is an innovative model based on the oriental clothing technology, which reflects the Japanese philosophy about the gentle flow of nature and life.

The works of Issey Miyake's brand seem invisible, but they are sparse. It is the expression of this mysterious oriental culture that endows the works with magical power.

His greatest success lies in his "innovation". Desdrangens, the curator of the Paris Museum of Decorative Arts, praised him as "the greatest fashion creator of our time". The key to his innovation lies in the impact and breakthrough of the entire western design ideas. The tradition of European fashion design has always emphasized sensory stimulation, pursued exaggerated body lines, enlarged breasts, tied waist and protruding buttocks, and ignored the functionality of clothing. Miyake Life has found a new way to find the source of fashion vitality, and explored the beauty of new clothing functions, decoration and form from the perspective of oriental clothing culture and philosophy. And designed an unprecedented new concept of clothing, that is, clothing that scorns tradition, is comfortable and elegant, respects the personality of the wearer, and makes the body get the most freedom. His originality has gone far beyond the boundaries of the times and fashion, showing his extraordinary understanding of the times.

In modeling, he created a deconstruction design style in fashion design. Drawing on the oriental garment making technology and the three-dimensional cutting technology of wrapping and winding, the viewer often marvels at the unrestrained creative passion by freely wielding the structure and letting the horse rein.

In the use of clothing materials, Miyake Life has also changed the flat and clean pattern of high-end fashion and ready to wear, creating various texture effects with various materials, such as Japanese rice paper, white cotton cloth, knitted cotton cloth, linen, etc. For him, there is no taboo on clothes. He uses any possible and impossible materials to weave cloth. He is an adventurer of clothing, constantly improving his avant-garde and bold design image.

Miyake's design extends directly to the field of fabric design. It uses modern technology and his personal philosophy to create unique and incredible fabrics and clothing from small traditional fabrics handed down from ancient times. He is known as the "Hundred Materials Magician". His requirements for fabrics are almost harsh, It is common for cloth merchants to make hundreds of processing and improvement themselves. Therefore, the cloth he designed is always unexpected and has magical effects. Like black, gray, dark tone and Indian hole dyeing. The obscure colors he uses are full of strong oriental feelings. He likes to use large color patches of fabric to change the modeling effect, which especially strengthens the integrity of the wearer, making his design eye-catching and different.

In addition, the Issey Miyake brand has not only maintained its place in fashion design, but also entered the perfume industry and achieved success. In 1994, Issey Miyake launched his classic work - "L'Eau D'Issey". Lifetime Water is famous for its unique bottle body design. The simple shape of the triangular prism is simple but full of strength. The glass bottle is equipped with a frosted silver cap. A silver bead on the top bursts out a moist halo like a pearl, noble and eternal. This spring clear perfume is a faithful reflection of Issey Miyake's creativity and unique style. The simple shape of the triangular prism not only reflects the light and shadow charm of the sunlight passing through the water, but also reflects the master's views on beauty, freedom and survival and his true self style. The lifelong water, which is mainly scented with flowers, musk and wood, is charming and fresh, with a moist and delicate fragrance at the beginning. It is composed of water lilies, roses and primrose; The middle tone is permeated with the noble elegance of peony and lily; The tone is full of forest atmosphere, which is remote and quiet. The confusing musk will

The rest of the fragrance is captured together, emitting the last romance. Such a bottle of life's water, which gathers all kinds of fragrance in the world, integrates women's tenderness with the purity of water, and seems to reflect the profound Zen meaning of "clouds in the sky and water in the bottle".

Today, Miyake has belonged to the famous Japanese luxury, Shiseido.

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