Clothing Brand Named By Designer (9) -- Burberry

English Name: Burberry

Burberry Prorsum 2012 autumn winter series dress show (29 pieces)

Chinese Name: Boboli

Country of origin: UK

Founding date: 1856

Founder Name: ThomasBurberry

Chief designer: Christopher Bailey (ChristopherBailey)

Product category:

Women's wear accessories, handbags and shoes, men's wear, men's wear accessories, children's wear, beauty makeup, perfume, household products and gifts.

Series: Prorsum, London, Brit, Sport

Development history

Thomas Burberry, a twenty-one year old British boy who founded Burberry brand, opened his first outdoor clothing store in Hampshire, Basingstoke (Basingstoke), in the southern part of the United Kingdom.

Excellent quality, innovative fabric application and design on the coat made Thomas Burberry win a loyal customer. By the year 1870, the development of the shop has begun to take shape.

In 1879, he developed a strong, waterproof and breathable twill fabric -Gabardine (Hua Dane), which was widely used because of its durable and penetrating characteristics.

Gabardine was patented in 1888 and designed and made raincoats for British officers at that time.

In 1895, a windbreaker, called Tielocken, designed by Burberry for British officers became the originator of today's windbreaker.

Early hunting and fishing equipment must have ideal weatherproof effect, withstand considerable wind and rain and have good air permeability. Burberry's clothing meets this requirement and provides excellent clothing performance for customers.

In 1901, Burberry designed the first windbreaker.

In the first World War, Emperor Edward VII designated the Burberry raincoat as the senior uniform of the British army.

At the same time, he also created the Knight logo of the brand and registered it as a commercial logo.

The wet and dry jacket designed by Burberry has been an enduring trend.

After the war, this dry and wet jacket became a good idea for many celebrities, including Audrey Hepburn (kendlyn Xia Ping) and the North African spy movie actor kolfula and the heroine, Ingrid lebman.

Today, after opening the dictionary of Oxford, Burberry has become another term for windbreaker.

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New York headquarters

In 1910, Burberry launched the women's wear series and opened a branch store in Paris, France.

In 1911, Burberry became famous as the first traveler to conquer Antarctica, Ronald Amunden, who provided travel costumes.

The 1924 Burberry Check "Nova" - the grid pattern representing Burberry appeared for the first time in the interior of dry and wet clothes, and became more widely used in other products, such as umbrellas and suitcases, when it was registered as a trademark in 1967.

Burberry has always been deeply loved by the royal family.

In 1955, Boboli won the Royal Warrant badge awarded by Queen Elizabeth for her traditional and sophisticated design style and production.

Later, in 1989, Boboli won the Royal Royal guarantee badge awarded by Prince Welsh.

In 1970, bobury opened the flagship store on 57 East Street in New York.

In 1980, Boboli continued to expand its retail business in the United States. Besides New York, San Francisco, Chicago, Boston, Philadelphia, Washington and other places can see its chain stores.

In 1997, changes in management led to changes in the direction of Burberry CEO Rose MarieBravo, which has always been mainly for royalty and older celebrities to provide costumes and guests at various levels to further expand the guest network. She has invited Roberto Menichetti and Christopher Bailey as the design director, and the combination of photographer Mario Testino and supermodel Stella and Stella has injected classic elements into the traditional British noble character and life style to extend the new dynamic philosophy.

In 2000 and 2001, Boboli won the award of the two classic and modern design series of the British Fashion Council.

In twenty-first Century, Boboli accelerated its global expansion.

In September 2000, its flagship store opened in New Bond Street, London.

In October 2001, Boboli opened the flagship store in Losangeles to mount Beverly, a star studded Hollywood.

Since then, Boboli has built more unique stores in some important cities such as Germany, Spain, Italy, Russia and Japan.

In 2002, Burberry launched a The Art of Trench tailored windbreaker service in London and New York.

In 2003, Burberry launched a new series named "Thomas Burberry", offering younger and more casual clothing to further promote the brand to the younger taste group.

In 2005, Burberry planned to support breast cancer research, and creative director Christopher Bailey designed a special version of windbreaker and scarf to support breast cancer charity fundraising.

In 2006, Burberry set up 150th anniversary, and the brand launched the Burberry Icons series to celebrate this special moment.

Angela Ahrendts officially became the group's chief executive officer, while the former chief executive, Rose Marie Bravo, became Vice Chairman.

In this year, Burberry launched the new female fashion fragrance Burberry London (London female fragrance), using the brand classic grid pattern to make perfume outer packaging.

In 2007, Burberry The Beat perfume was launched, and the advertisement was represented by the British supermodel Agness Deyn.

Design director Christopher Bailey won the award for best men's wear designer at the British Fashion Awards.

In 2008, Christopher Bailey was awarded the twenty-first GQ men at the Royal Theater.

Annual award for designers.

He was nominated for the best men's wear designer in London Fashion Awards.

In 2009, Burberry New York global headquarters was completed at 44 Madison street, New York.

New York Mayor Bloomberg officially called "BURBERRY DAY" in May 28th, and in the city of New York, the BURBERRY building of Madison Street will give lights flickering signals in three different parts.

Christopher Bailey, the creative director of BURBERRY, is excited about the completion of the landmark new headquarters.

In 2011, the flagship store of Beijing opened in Beijing's new world of Yao Lai, which is the three flagship store.

The product reached 1200 square meters. On the day of its opening, it held a large-scale live broadcast to spread the music, digital technology and fashion industry in the world.

The BURBERRY brand was called in a flagship store at the 101 building in Taiwan in April 26, 2012

Opening ceremony, BURBERRY chief creative officer Christopher Bailey attended the event, the Burberry global live live event - a 360 degree deep experience will be first opened in Taipei, and the 2011 test multi sensory experience in Beijing for the first time seamless integration of the brand reality and the network experience.

Today, BURBERRY constantly improves its design and innovative graphics to enhance the attractiveness of its dream. It combines the classic sensibility with the contemporary era, and infuses quality into fashion, becoming an eternal brand.

Burberry Prorsum series

Burberry Prorsum is the high-end series created by Burberry in 1904.

"Prorsum" is Latin, which means "go forward".

Under the guidance of the spirit of "Prorsum", Christopher Bailey (Christopher Bailey) really showed his design ability.

He said, "my challenge is to make Burberry less of the personal aesthetic taste of designers.

This is the foundation of designers who have been forgotten by many people.

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British style

People who are familiar with Burberry see the "Burberry lattice" as if they saw their beloved brand.

The lattice is to England, like the flag badge in Italy. In England, it is called Windows, and it is the symbol of family symbol.

Burberry's signature grid pattern is a symbol of the status and status of the Burberry family.

The three coarse and fine cross patterns composed of light camel, black, red and white do not show up and are not charming. They naturally embody mature and rational appeal, reflecting the history and quality of Burberry, and even symbolizing the British nation and culture.

In 1924, this lattice pattern with strong Scotland style was registered as a trademark. Soon, the red, camel, black and white lattices became synonymous with Burberry products.

Blue is also added to it, enriching the connotation of Burberry grid pattern.

In 1967, Boboli began to use its famous grid pattern on umbrellas, bags and scarves, which showed the characteristics of Boboli products.

In nostalgia and innovation today, Burberry's lattice style has penetrated into all fields of clothing, accessories and household products. It has been famous for nearly 100 years.

Burberry is a brand that is easy to cause people's romantic reverie. The reason why people like it is not only because of its 100 years of classic history, iconic pattern design, but also by Rose Marie Bravo's "high fashion fashion returning to luxurious and magnificent fashion, and the younger generation from the Burberry to find a true tradition".

The old British BURBERRY LONDON blue handkerchief, classic style, elegant forever.

With its classic unique pattern and world-class quality, it has become a fashionable fashion. The 100% pure cotton is quite delicate and comfortable, and has the characteristics of washing without fading, no distortion, and keeping luster.

It can also be used in handkerchiefs, handkerchiefs, scarves, headscarves, hair accessories, scarves and so on. It can also be tied to a bag. In short, it is quite a worthwhile piece of products.

Burberry Designer

Windbreaker

Burberry, inspired by the characteristics of winter and warm summer cooling, has been developed by a shepherd wearing a unique waterproof and wrinkle resistant, breathable fabric, gabardine, which has been registered as a registered trademark for 40 years.

Burberry has been a more practical brand before becoming a fashion brand. The most famous product is raincoat.

"If the western sky is shrouded in by a huge cloud and drizzle, then from the president, senior white-collar workers to the cutting-edge entertainment stars, they have a common feature: they all wear Burberry raincoat," which is the best interpretation of wind and rain garments.

Because of its lightweight, breathable, waterproof and windproof charm, from the late nineteenth Century to the early twentieth Century, Burberry's reputation in the outdoor products industry was unmatched.

During the 1914 World War, British officers wore Burberry's windproof rainwear. Apart from its practical features, the design of Burberry also opened up a certain fashion trend, which made the British military officers' combat style reach the double ends of fashion and practicality: distinctive shoulder straps, padded cuffs, collar buttons, deep pockets and weatherproof pocket covers.

In 1911, Colonel Roald Amundsen, a Norway explorer, led a small contingent of 5 people. He successfully became the first person to arrive in South Pole in the world, and he was equipped with the outdoor products and costumes of the Boboli brand.

He left a Bob's twill tent in South Pole to prove to the later that he had completed the expedition.

After Amundsen arrived at the south pole, the Irish man Ernest Shackleton decided to cross the Antarctic continent first, and his expedition used outdoor products produced by Boboli.

In peacetime, Burberry became the first choice for explorers and outdoor activists.

The first Roald Amundsen landed in the south pole, with a Burberry costume to achieve a feat. In addition to highlighting the weatherproof function of Burberry, a Burberry tent was left in the area.

After John Alcock and Arthur Brown successfully flew across the Atlantic, they also wore Burberry costumes.