Fashion Brand Named After Designer (10) - Anna Sui

Brand Profile

　　Anna Sui Design She has always been known for her boldness and changefulness, which coincides with her unique and unconventional personality of loving rock music. A gypsy New York designer, a representative of pastoral clothing style design. From clothing to cosmetics, the gorgeous design is brought into full play.

When cosmetics became more and more simplified, Anna Sui, who had an oriental face, launched a series of miscellaneous classical, elegant, exquisite and luxurious cosmetics. The gorgeous and colorful design is brought out with its unique color, and then incorporated into her brand design. The mysterious color madness is a priceless collection of its cosmetics! Xiangshe is the best, a commitment to beauty.

She chose purple, which represents strong desire, to package her cosmetics series. The package with dark purple as the main color, surrounded by red roses, looks like a charming flour box in the 1970s; The retro and beautiful cosmetics series make women in the city fondle it. ANNASUI makeup is both fashionable and retro, giving people a feeling of mystery and magic; The package is beautiful and exquisite, just like ancient lacquer ware, with collection value; Double effect of texture and makeup. All products have the fragrance of rose.

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Founder: Anna Sui -- Xiao Zhimei

Registered in the United States

Designer: Anna Sui -- Xiao Zhimei

Brand line: Anna Sui

As the third generation of Chinese immigrants, Anna Su was born in Detroit in 1955.

In the 1970s, Anna Su went to Parsons School of Design in New York to study fashion design, but she only went to school for one year and dropped out the next year.

In the next five years, Anna Su "changed jobs" in many companies and learned a variety of clothing design and fabric knowledge. In 1980, she produced four kinds of clothes and displayed them in the clothing store. Soon, she got an order from the famous Macy and Bloomingdale Department Store, and the brand "Anasu" began to establish its reputation.

In 1991, Anasu launched her first public fashion show and opened her first boutique in New York. In 1996, Anasu set up the first boutique in Asia in Tokyo and set off a purple whirlwind in Japan. The shrewd Japanese saw business opportunities from Anasu's style, and Isetan finally reached an agreement with Anasu to authorize Allenbiya to develop Anasu branded cosmetics. In 1998, Anasu cosmetics was officially born in Japan.

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Brand Story

Anasu now has a series of products such as clothing, clothing accessories, cosmetics, perfume, household products, and has franchised stores in many parts of the world. Anna Su attaches great importance to the development of the Asian market. Facts have proved that her influence in Asia is also very profound. Many people have translated the designer's name into Anna Su. In fact, her Chinese name has little to do with her English name. Her surname is Xiao. This 100% Chinese (her mother is from Shanghai, her father is from Guangdong) is now one of the hottest figures in the American fashion industry. Entering Anna Sui's world, you can experience an unprecedented creative journey in the fashion industry. She combines classical and modern pop together to create a style of rock and classical complexity. Whether Anna's inspiration comes from Victorian cowboys, pop art master Warhol or Finnish textile prints, her profound understanding of culture can be clearly reflected.

Anna's unremitting pursuit and exploration of new ideas and challenges has always kept her at the forefront of the times. She is a real fashion pioneer, and designers and editors follow her footsteps. Her energetic and talented creation has always made her fashion show a highlight of New York Fashion Week. Anna Sui's experience is a typical American success story. Today, Anna Sui has two boutiques in five countries. Her designs are sold in more than 300 stores in more than 30 countries. Anna is always enthusiastic about fashion design. At the age of four, she aspired to be a fashion designer and has begun to make clothes for herself. She uses a very rigorous method to combine the learning of craftsmanship with unique ideas, for example, vowing never to wear the same clothes twice a year. Before graduating from high school, she was admitted to Parsons Design School in New York. After studying there for two years, Anna and her friend Steven Meisel worked together to design for several sportswear companies. Then, in 1980, she launched the first batch of works designed by herself. Anna Sui's business continued to expand throughout the 1980s. In 1991, she held her first fashion show. The next year, she opened her first flagship store on Greene Street in Soho. The boutique integrates the black furniture, purple walls, doll heads and rock music posters of the Victorian era, which vividly reflects the decorative style of Anna Sui, which has become the model of all the boutiques of Anna Sui. The late 1990s was a period of rapid growth for Anna Sui. She expanded her business to Southeast Asia and achieved great success. There, she quickly gained a large number of supporters. She also developed partners in cosmetics, perfume, shoes and accessories. Her attention to details is reflected in each of her products, all of which are closely related to her world. Her representative color packaging boxes and perfume bottles have even become collectors' favorites.

Development History

Anna Su, a third-generation Chinese immigrant with Chinese and American ancestry, was born in Detroit in 1955. When she was still young, she had set her dream on fashion design.

Design history of two-way degree

In the 1970s, Anna Sue went to Parsons School of Design in New York for further study. After graduation, Su decided to devote all his energy to his own design as people wanted, and bought a sewing machine in his private apartment, from then on, he began to make his own way in the world.

In the 1980s, Su's eccentric and ancient style was not accepted by the trend of flashiness and brand worship.

In the early 1990s, her doll style suit was just in line with the budding grunge movement. In 1991, she finally held the first fashion show.

In 1992, he opened his own fashion goods store in 113 Green streets in SoHo area of New York. The store reflects a clear taste: the combination of flea market furniture and whimsical dolls are placed in rooms with purple walls and red interlayer.

In 1993, her small fashion shop immediately attracted many models and young fashion people. Since then, Su has continued to use her patent - the eclecticism that does not distinguish between ages and schools.

In 1996, at the autumn and winter fashion conference, one of her designs was inspired by a 1920 film by Ken Russell, the great director. It was a combination of velvet and tweed, dotted with bright metal pieces, feather hats and beaded handbags.

In 1997, Anna showed other products besides her clothes: shoes, velvet, silk, patent leather, snake and lizard skins, and kid leather bags produced in Venice, Italy and Bahrain.

This year, Sue launched her fragrant beauty production line. Signed the agreement approving the German company to operate Wella. Wella shared Anna's "beauty" business with Albion, a Japanese cosmetics manufacturer, and signed a license agreement for color cosmetics and skin care. Under the agreement, WellaSui perfume manufacturers and sellers introduced their products to Japan.

In 1999, at the autumn and winter fashion conference, the trend of rural folk songs in 1965 was reviewed. Models carry guitars on their backs, wear clothes printed with black and white interlaced plaid or chain patterns, Afghan knitted shirts and Marimekko style suits.

In 2000, it was like the gorgeous and mysterious makeup series; Anna Sui's autumn and winter also maintain the tone she has always pursued. From wool, multiple yarns, silk to fur, all of them are endowed with flowers and plants, beads and brocade, and even folk customs, all of which are rich in beauty; The light gauze shirt with elegant ruffles is paired with a tassel knee length skirt, a wide belt, high boots, colored pantyhose, a fur trimmed short leather coat and a chiffon blouse, a rough woven folk custom 7-part skirt, and collage style leather boots, navy blue scarves; Anna Sui tells of a kind of unrestrained and fickle women.

In the autumn of 2011, Ms. Xiao Zhimei, the founder and designer of Anna SUI, personally designed two limited edition women's shoes "Chukka" and "Lindley" for Hush Puppies1958 series. ANNA SUI, known as the "creator of magic and gorgeous", has a different style from Hush Puppies, but its magical and feminine perspective collides with the classic American retro style of 1958 series, bringing us unparalleled surprises. In addition to the Baroque retro fashion sense reflected in the exterior design, it also inherits the leisure and comfortable characteristics of Hush Pappies, reinterpreting the designer's vision.

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Brand style

Anna Sue's charm lies in her charm that no one can match. The first time I saw Anna Sue,

You will be shocked by the eye-catching, almost enchanting colors, and even more fascinated by her unique GLAMROCK style, which contains enchanting magic like witches. The clothes are gorgeous and practical, allowing fashionable urban women to play their uninspired unlimited creativity, allowing them to combine freely as they wish, showing their unique charm and publicizing their personality.

Anna Su is best at finding inspiration from a hodgepodge of art forms: Scandinavian decorations, Bloomberry tribal costumes and school uniforms of high school preparatory students are the source of her inspiration. All her designs have obvious commonalities: the eccentric and decadent temperament of rock music. This makes her a favorite of models and musicians.

Like fashion celebrities such as fashion photographer Stephen Meisel, supermodel Naomi Campbell, and James Iha under the Smithsonian Pamkin brand, Anna Su, who has a special interest in Manhattan clubs, is always catching up with the fashion trend. She decorated her shop with posters of rock and roll music, and pasted the walls of the shop with velvet tapestries as wall coverings. Glittering fluorescent nails, jewelled clothes and ultra-fine high-heeled women's shoes form a complete accessory.

Anna Suqi

summary

Like many senior teachers, she showed her extraordinary design talent in her childhood. One of her favorite things is to design clothes for her own dolls and the dolls of her neighbor's children, Annasu. Her design talent may come from the inheritance of her mother's art gene. Her mother once studied art in Paris. At the initial stage, Anna Sui had a scrapbook with her "masterpiece", which she also called "genius file". The little girl later entered the famous Parson Design Institute in the United States, where she found a partner with similar goals, which is Steven Meisel. The cooperation between the two is a very critical factor for the development of ANNA SUI. The appearance of Anna SUI, who has a child's flower head, a round face, black hair, and a smiling face, is quite oriental, but the American life background has made her very international in her bones, which can be seen from her unique personality, as well as from her design works.

Anasu's design career

The real starting point of her design career should be when she studied in the design school. When talking about her feelings at that time, she said, "I was making clothes that I wanted to wear when I was a child. Growing up in Detroit, I got limited things. I always tried to recapture the kind of portraits I saw in magazines when I was a child

Excitement, which inspires my infinite creativity. " Before officially launching her own series, she, as a freelance designer and a stylist cooperating with photographers, provided fashion media with her own novelty

Creativity, although still unknown during this period, has accumulated a lot of work experience and formed its own unique style. Anna Sui launched her first series with only 6 works, but there was an order immediately. Her style is very pragmatic. Before the actual launch conference, she had a clear understanding of the market and a considerable degree of business sensitivity. Therefore, although her style is very avant-garde, the business operation is not careless at all. The first personal fashion show was launched in 1991, with a strong hippie style. In 1992, she opened her own studio. Only two years later, she won the Perry Ellis Award from the New York Institute of Designers. Now, Anna Sui has a series of products such as clothing, clothing accessories, cosmetics, perfume, household goods, and has franchised stores in many parts of the world. She attaches great importance to the development of the Asian market. Facts have proved that her influence in Asia is also very profound.

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