Xi Long Lung Began To "Sell Shoes On Foot".

Starting next month, WINDOWS FOOT-1 will officially enter the market and enter the store of "Hi dragon". Consumers can choose the most suitable sneakers for their feet by foot pressure pressure test equipment.

Reporters learned yesterday from the 2008 autumn product order meeting of Xi De long, starting from April this year, the test system of foot sole pressure pressure will be fully imported into nearly 40 stores of the brand.

In three years, the realization of personalized shoemaking is understood. Foot balance window technology is a project jointly developed by Xi Long lung in 2006 and the National Sports Bureau of the National Sports Bureau. WINDOWS FOOT-1 is the first scientific research achievement of this project.

Pang Xiaozhong, director of the science and technology development center of the State Physical Culture Administration, told reporters: "the first generation of the technology of balancing the windows can not only provide scientific data for consumers to choose sports shoes, but more importantly, they can collect a large number of foot data so as to lay a solid foundation for Chinese people to make shoes."

According to Pang Xiaozhong, in the direction of research and development of Chinese foot data, the National Sports Bureau of physical culture and sports has already cooperated with international sports brands such as Nike and Adidas.

As the main brand of the technology concept, Xi De Long's sports technology research and development is constantly increasing.

At yesterday's order meeting, he announced the timetable for the development and promotion of sports shoes.

In the next three years, Xi long will achieve a major breakthrough in three aspects, namely, sports shoes, brow technology, personalized insole development and tailored personalized sports shoes.

"Technology is the core value of the brand, and the investment in science and technology will greatly enhance the added value of the product."

Xi Long lung board chairman Lin Shui Pan said.

In addition to scientific research, HITERON has launched a new English name.

At yesterday's order meeting, Lin Shui pan revealed that they had invested tens of millions of dollars in becoming a strategic partner of the CCTV Olympic sports channel world column.

In order to meet the Olympic business opportunities, Xi dragon has made enough efforts in brand vision.

At yesterday's order meeting, Hu Zhonghui, the brand consultant and Anta brand director, announced the new English name HITERON of XIDELONG, and the original English name will be stopped.

"The new English name of Xi De lung is an abbreviation for Chinese hi tech. The new English name is highly consistent with the high-tech concept that the brand has always been pursuing. This can well create a leading brand of technology brand for Xi long."

Hu Zhonghui said frankly, the introduction of a new English name is part of the Olympic strategy. "During the Beijing Olympics, many overseas media and international friends will come to China. This time, the introduction of a new English name is a good publicity opportunity."

In addition, at yesterday's ordering meeting, the new product was released in autumn.

Reporters learned that Xi Dalong autumn sports apparel used a large number of high-tech fabrics, highlighting moisture absorption, sweat, breathable and waterproof functions.

At the same time, around the Beijing Olympic Games, Xi Dalong is still a large element of Chinese elements in costume design, of which Chinese dragon as the element of clothing design has become a major highlight.