Adidas Completes UK Sales Target, Selling Well

Sports

The brand Adidas has achieved the sales target of Olympic products in the UK, and British fans are lining up to buy T-Shirts, football shirts and British flags of the British team.

Adidas's CEO haill says their sales of Olympic products have reached 100 million pounds (156 million US dollars) and are still selling well.

Adidas's sales have recovered 100 million of London Olympic Games and related market investments.

Haill said at the same time that the sale of London Olympic licensed products has been three times that of the Beijing Olympic Games. From a commercial point of view, the London Olympics is the most successful Adidas sales.

Traditionally, sporting goods manufacturers did not equate the Olympic Games with soccer matches, such as the 2012 European Cup, which brought a record 1 billion 600 million euros ($2 billion) sales revenue to Adidas's soccer products.

Adidas also provides 3 million pieces of equipment for athletes and volunteers in the Olympic village. In 2014 Brazil Olympic Games, ADA DIS is no longer an official sporting goods partner. They will focus on the 2016 World Cup and will also be held in Brazil.