Shandong Textile And Clothing Predicament Expects New Students

In the first half of this year, demand for international and domestic markets is still in the doldrums.

The industry has continued the difficult situation since 2011, and the enterprises are in a state of low profit. The textile industry will have a big reshuffle.

In August 2nd, the workshop of a textile enterprise in the Canal Economic Development Zone was extremely cold.

In the past, the company was too busy to take the weekend off. Now that there are no sufficient orders, the company has arranged for workers to leave early, and only 3 days a week for 7 days.

"The textile industry has reached the limit."

The company sighed and sighed at the speaker.

The cotton textile enterprise, founded in 1993, has never suffered such a cold winter for more than 20 years. "It is better than 08 years' economic crisis".

More than this one, reporters in many textile enterprises survey, can feel the diffuse pessimism in the textile industry.

In the textile industry, the cold wind is blowing hard, and the operating rate of small and medium-sized textile enterprises is less than half. Even if it starts, most of them are only struggling with capital support.

The owner of a small textile enterprise in Xiajin county looks at the storehouse inventory and wants to cry.

In the past, the stock of the small enterprise is about 50 tons. Now the stock is up to more than 200 tons, the most exaggerated time is more than 300 tons, which is 6 times that of the normal period.

"The situation is pressing and the prospects are slim."

The director of Tianrun Textile Co., Ltd. summed up the current situation of textile enterprises in 8 words.

In his view, the crisis in the textile industry "long to the distant future, chilling, the cotton textile industry is already in a precarious situation."

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Terminal market demand remains weak

In the early days, the textile industry with high labor intensity enjoyed the dividend of domestic population, and the momentum of development was surging forward. It could be regarded as the most dazzling pearl on the crown of China's export industry, and its share in the world market was "three points in the world".

Taking advantage of this easterly wind, the large and small textile enterprises in Dezhou, a big cotton producing city, have also developed rapidly. Only Tianrun Textile Co., Ltd. has opened 8 sales offices nationwide.

However, with the emergence of uncertain factors such as the continuous appreciation of RMB and the adjustment of export tax rebates in the second half of 2010, the situation of textile industry has changed sharply until the "cruel and merciless crisis".

In the first half of the year, orders for 8 sales offices of Tianrun Textile Co., Ltd. fell to varying degrees. "Orders for woven and knitting enterprises are few and far between."

"The downstream consumption is insufficient, the export growth of terminal products slows down, and the pmission to the upper reaches causes the cotton yarn price to be weak and the price decline, but the requirement for cotton yarn is becoming more and more strict.

Sales decreased, inventory increased, backlog of products increased the difficulty of capital turnover, the pressure of enterprises can be imagined.

Tianrun Textile Co., Ltd. responsible for counting the various kinds of helplessness of cotton textile enterprises.

The general manager of a professional knitting garment company has the same feeling: "from 1 to April this year, our market orders were reduced compared with the previous years. The actual production volume of the company is 1 million, which is about 300000 less than that of the same period last year.

The requirements of customers are also improving. The customized styles are diverse, small batch and complex process.

The weak market demand of textile industry has been exposed in import and export trade.

China Textile Federation's related data show that this year, the international textile market continues the recession since last year. The negative growth trend of cotton textile exports has not changed since last year, and the market share of cotton textiles in Europe and America and other developed countries has a decreasing trend.

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Pressure suffered from internal and external attacks

The Hua Le group, located in Leling, used to produce 23 thousand tons of high grade yarn in the past, accounting for about 15% of the domestic share. The products were exported to Japan, the United States, South Korea, Germany, India, Vietnam, Russia and other countries. However, the days in the first half of this year were not very good.

The company official said.

According to his analysis, the reason for the reduction of orders at present is the loss of cost advantage besides the domestic and international consumption market.

Before June last year, domestic cotton prices had been lower than foreign cotton prices, with a maximum price of 8600 yuan / ton.

However, in the second half of 2011, domestic and foreign cotton prices appeared upside down, and domestic cotton prices were higher than international prices. The difference was the largest when the price exceeded 4000 yuan / ton.

"Cotton textile enterprises in China are under the pressure of high cost, and their cotton textile products do not have price competitiveness in the international low-end market.

Southeast Asia, India, Vietnam, Pakistan and other countries instead compete against the international market by virtue of low cost raw materials.

At the same time, many domestic textile enterprises have also turned to purchase overseas cotton yarn, resulting in sharp reduction in orders for domestic spinning enterprises.

The relevant person in charge of Limited by Share Ltd is an analysis.

In addition to the cost of raw materials, what worries many textile enterprises is the increase in labor costs.

Song Liqin, a 40 year old Lingxian County worker, worked for nearly two years in a textile enterprise in Dezhou. She earned about 2400 yuan a month in the ordinary line.

Reporters to a number of textile enterprises to verify that Song Liqin's wages are not a case, at present, cotton textile enterprises employees wages are almost 2000 yuan per month, plus social security and various costs, workers can even get 3000 yuan a month, "more than 1 times more than India and other countries."

A textile enterprise responsible person said.

Therefore, the profit margins of the domestic textile enterprises with little profit are very small every month.

In this way, higher raw material costs and higher manufacturing costs make many domestic enterprises unable to participate in international competition, and a large number of orders are taken away by new textile countries.

What worries textile companies is that many domestic enterprises have been exporting to domestic markets in the face of poor sales in the international market. However, the domestic market simply can not digest the serious surplus textile products over the past 30 years, and the competition in the domestic market is fiercer day by day.

At present, domestic textile enterprises have been subjected to double attack by competitors at home and abroad.

"Everyone is crowding on the same single log bridge. If there are no good measures, no one will be doomed."

The director of Tianrun Textile Co., Ltd. said.

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A job that others can't do.

Because of the new fiber textile industry, Lingxian County, a small county, is densely packed with more than 100 new fiber textile enterprises. Among them, there are more than 30 new fiber textile enterprises above Designated Size, with 1 million 200 thousand production capacity and 30% of the same industry in China.

The new fiber textile varieties have reached more than 30 series and more than 500 varieties, covering more than ninety percent of the market.

Here, there has been an industry legend known as "Baoding phenomenon" by the industry. In 2008, the traditional textile industry was facing difficulties in the face of the international financial crisis. However, Baoding textile, which was involved in new fibers earlier, has developed more than 20 kinds of new fibers, such as bamboo fiber and milk fiber. It has become the raw material base for famous brands at home and abroad, such as the Sha Sha and the seven wolves. The products exported to Europe and Southeast Asia and many other countries and regions, the profit of the ton yarn is 3 times more than that of the ordinary pure cotton yarn, and the increase in the trend is 36%.

However, the current cold wave of the textile industry has also made the new fiber textile enterprises feel the pressure obviously.

Lingxian County Shengze characteristic Textile Co., Ltd. is a new type of fiber textile enterprise with 70 thousand ingot production scale. The green yarn and Sheng Ma series yarn has been well known internationally.

In August 1st, when reporters just entered the door of Shengze Textile Co., they heard the sound of rumbling machines coming from the factory.

Qiu Hongjun, chief of the production technology section of the company, said: "although the new fiber textile enterprise has a low operating rate, the order is obviously not as good as it used to be."

"Now the order quantity is small, the variety is miscellaneous, the delivery deadline is very tight, many customers hate to go directly to the spot."

Qiu Hongjun told reporters that the competition in the domestic market is also fierce. Therefore, even if others are unwilling to do or can not do the work, we will take the same order.

According to the analysis of the industry, the small and complex orders reflect the lack of adequate grasp of the future market trend of textile purchasers. Therefore, they dare not rush down a large number of orders, and use only small orders to test them, so as to avoid the market fluctuations affecting themselves.

It is doubtless that the order of quantity and variety will bring extra cost to the management of the textile enterprise. The first thing to feel the pressure is the production technology department of the textile enterprise.

Fan Hongxia, director of the production technology department of Hengfeng Textile Co., Ltd., who has been engaged in technical work in the textile industry for nearly 20 years, has never felt such a great pressure. In the first half of the year, the term "spinning" became almost her "pet phrase". In July alone, the workshop changed to "spinning" up to 836 times.

This is a helpless reality: in order to keep the business running, enterprises must take small orders.

Small orders, feedback to the production link, means that the workshop must be "spinning" frequently.

"Frequent spinning changes not only increase the difficulty of cleaning and error probability, but also affect output and quality, which is a great challenge to management."

Fan Hongxia said she was under a lot of pressure, but she admitted at the same time: "for us, even though the list is not easy to do, it is very satisfying to have a list."