Fashion King: YVES SAINT LAURENT

Eve, Saint Laurent, was born in Algeria, North Africa in 1936. Because his mother ran a clothing store, she was right. clothing Have a strong interest. From childhood, they have their own unique views on clothing and collocation.

The 19 year old Saint Laurent was recruited as a designer by Christian Dior Co, and 1/3 of the Christian Dior Co's fashions were the design of Saint Laurent. In 1957, Dior passed away and Saint Laurent was elected leader of the company.

According to Dior's philosophy, Saint Laurent designs a knee fashion that adornment with bow tie by using A line. Therefore, it is known as Christian Dio S.

In 1962, Saint Laurent held its first press conference after its success. Paris newspapers praised it as a designer with Givenchy and Ba LAN Xia Jia. Saint Laurent is a designer who values quality. Therefore, as long as the product is written in YSL, it is a guarantee and symbol of quality.

Saint Laurent said, "creating beauty is my life." His works are unique in design and represent popularity. Saint Laurent is now a shining star in the fashion world. It is known as the "king of fashion".

Brand name: Yves Saint Laurent (Yves Saint Laurent)

Brand files: type 1: senior fashion designer: Yves Saint Laurent Yves Saint Laurent 3 registered: Designer: Category: high fashion, perfume series, jewelry, shoes and hats, cosmetics, cigarettes and so on.

Brand Description: the founder, Yves Saint Laurent, was born in Algeria in 1936. At the age of 21, he was the chief designer of the most popular Dior fashion company in the world. But it didn't last long. As Dior's old customers thought that Yves Saint Laurent was too radical, he was sacked in 1960. In 1962, he set up his own company in Paris. San Laurent's design is both avant-garde and classical, and the model does not wear bra to show his fashion. San Laurent is good at adjusting the defects of human body shape. He often integrates many factors such as art and culture into fashion design, and draws sharp and rich inspiration. He always strives to make advanced women's dress perfect like art. San Laurent's flagship product is high fashion. The service is only a few thousand rich people in the world. It is expensive to use materials, exquisite in processing, and expensive, which is hard for ordinary people to accept.

After the death of Dior in 1957, Saint Laurent was pushed to the front desk, and at the age of 21, she became the helm of Dior.

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In 1962, we joined forces with Pierre Berge to create a fashion brand named after its name. After its establishment, the virgin show caused a great whirlwind, such as the sailor clothes and tulip lines published at that time. It has become a new look in the fashion industry. This has also made the fashionable fashion system, which has always been regarded as the exclusive system of the upper class, completely destroyed and disintegrated, thus promoting the beginning of the popularity of ready-made clothes.

Saint Laurent, with its avant-garde spirit of breaking taboo, pushed the brand of Saint Laurent to a peak in 70 and 80. At the same time, he began to set foot in perfume, make-up and other fields. In 1964, Yves Saint Laurent launched a female perfume named after its first English letter Y, and the YSL brand became attached to perfume.

The original perfume philosophy of Yves Saint Laurent, which clearly separates the consumers' unique personality and lifestyle, is a typical example of personalized perfume. But their naming is highly controversial. For example, the Oriental tune of opium perfume, the French romance of Paris, champagne perfume, champagne perfume and even the accusation of French wine dealers not only lose money, but also change their names.

Among them, the YSL Opium, which is widely known, was launched after the Yves Saint Laurent travel to China in 1977. It was inspired by the Chinese culture, inspired by the shape of the snuff bottle, and brewed the YSL Opium with a floating fragrance and rich oriental mystery. This is also the first time to break through the traditional name of perfume. After its launch, the world sensation has ranked the forefront of the world perfume. YSL Kouros perfume adds male masculine and healthy breath; YSL Paris perfume tells the gentleness and romance of the women of Paris and Paris in the fashion capital; the men's perfume, like the Jazz in the world, shows the freedom and optimism of the world.

The main perfume of Saint Laurent is: Left Bank (RiveGauche1971), Opium1977 (opium), Paris (Paris1983), champagne (Champagne1993), male perfume includes: Saint Laurent (YSLPourHomme1971), Kouros (1981), jazz (Jazz1988), and opium male perfume.