On The Development Process Of New Clothing Products

Clothing enterprises have vitality, one of the important reasons is that there is a steady stream of new products being developed.

New product development is based on the needs of the society and the needs of enterprises. Based on the investigation and application of technological achievements, creative activities of new materials, new processes, new colors and new ideas are adopted.

As a major strategic decision of enterprises, it is not only the basis for garment enterprises to carry out production and operation activities, but also an important means to enhance competitiveness and increase economic benefits.

Clothing designed as a product differs from that of art and design.

It can also be said that self expression art design is only a partial problem in product design.

When developing clothing products, enterprises must first solve the problems of external conditions and internal conditions such as market, law, organization, finance, pportation, manufacturing, and so on, so as to reduce product risk as much as possible and increase the rate of return on investment.

(1) the market is the prerequisite for developing clothing products.

Development of new clothing products must be studied.

For safeguards, we must find out the current market that new products do exist, or the potential market that new products can trigger.

Second, carefully analyze the competition of similar products in the existing market.

Analysis of the characteristics of new products, advantages and the corresponding countermeasures to overcome the possibility of competitors.

Third, we must consider a new round of competition arising from the appearance of a new clothing product.

We must be well prepared to deal with others' plagiarism.

(4) considering the best time for new products to enter the market, sooner or later, they will bring unnecessary losses to enterprises.

Not only should we be quick in sight, but also right and proper.

Fifth, we must consider the product structure of our enterprises and avoid the competition situation caused by various products within the enterprise.

In particular, there are stores and fixed customer network enterprises.

Clothing enterprises are very particular about the shaping and integrity of corporate image.

The development of new samples should be considered in conflict with the artistic style of products that have long been known.

Consider whether there are special requirements for new products in sales, such as the color and style of clothing, sometimes influenced by social background such as religion and ethics.

Especially for foreign trade clothing, we should carefully examine the taboos in the sales area.

(2) pay attention to legal issues.

When considering the use of advanced technology, we should consider whether patent protection is involved.

Otherwise, the claim will be outweighed by losses.

Design or buy patents or bypass patents.

Second, we must register in time, protect ourselves and prevent the loss of intangible assets.

Third, we should pay attention to the completeness of the legal contract and avoid business losses for contract, foreign trade, foreign trade and other businesses.

(3) to optimize organization and management.

(1) as the new product development of clothing, it is a relatively strict system engineering. It is necessary to ensure that a certain level of designers and excellent managers can proceed smoothly without causing economic losses to enterprises.

Second, we need to consider whether the new product is equipped with solid technical strength.

Any design beyond the technical strength and production conditions of the enterprise can only be called "works", rather than products.

You can take part in the costume design competition instead of putting it into production.

Third, we must set up a sound new product development organization and have a quick response function.

Fourth, we must consider the impact of the new type of development on the existing production tasks of the enterprise.

Because the commissioning of new products is bound to cause new manpower, material and financial input.

(4)

The problem is the basic problem of new product development.

Once new clothing products enter the development process, they will involve many financial problems.

Such as raising funds, cost budgeting, profit and tax recovery and investment yield.

In the process of new product development, repeated financial argumentation is required, and every product development report of each garment series should be a small feasibility demonstration report.

(5) production must be considered in the development of new clothing products.

1. Does the new style of processing require special or external processing?

II. Is there any need to expand production sites?

3. Are the sources of all kinds of clothing raw materials reliable?

4. Is there any processing time available for production at that time?

The above five problems are the problems that must be carefully studied in the product development of garment enterprises.

If we have a reliable market, economically reasonable and organizational implementation, we can call it a feasible plan, so as to reduce investment risk and improve the success rate of garment product development.

2, the life cycle of clothing products.

Clothing products, like life phenomena, have a life cycle from birth to disappearance.

The life cycle of clothing products is also known as the life cycle of the product market. It refers to a period of time when a garment product is planned, designed, developed, manufactured, packaged, stored and pported, put into the market, sold to trial sales, sold and dumped until it is finally eliminated from the market place.

The main factors that determine and affect the life of clothing products are market demand and the impact of new products on old products.

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According to the situation of product development and sale, we can divide the life cycle of clothing products into incubation period, preparation period, investment period, growth stage, maturity stage, recession stage, recovery stage, exit stage, and new period.

Different stages of clothing product life cycle have different characteristics of enterprise management.

(1) incubation period refers to the planning period for designers and developers to think about future product replacement through extensive research on past markets.

The length of incubation period is related to the operation of enterprises.

When opening up foreign markets, designers need to start at least six months in advance to investigate the target market, and the domestic market needs three months in advance for mass production.

During this period, the designer through life experience, developers through prediction and judgment, to produce a preliminary conceptual plan, and through the relevant departments of the enterprise "consultation".

Generally speaking, the larger the scale of an enterprise is, the more attention it will attach to this period.

(2) preparation period, when the preliminary plan is carefully measured, it is necessary to invest in technical preparation before production.

Especially some major copywriting work.

Such as raw material planning, production planning, sample making, process documentation, and even a small quantity of trial production and trial sales.

This strategy is called the exploratory market strategy.

(3) when the style and structure of new products are put into operation, they will be put on the market.

Under normal circumstances, this stage of product design has not been fully finalized, the process may not be mature, production volume is still not large.

Therefore, the cost of one-piece clothing is still high.

In addition, users did not know much about products during this period.

In terms of sales, sales grew slowly and showed an unstable state.

When the product was in this period, it not only had lower profits, but also had greater risks.

Therefore, enterprises need to pay close attention to the market, take timely measures to solve technical problems, and adjust the specific details of the design.

At the same time, we should study the market strategy.

When the product is put into the market, especially if the actor is on stage, he can control the audience's appetite through a large number of preludes, and then slowly come out.

It can also be carefully packaged, carefully prepared, and quickly "debut".

We can make tentative progress and aggressive progress. When we have the strength, we can use "carpet bombardment" to rush the market to the market with certainty.

The contradiction between dealing with risks and high profits is a prominent feature of product decision-making in this period.

(4) growing apparel products begin to shift from trial production to mass production and enter the clothing market. Sales volume is growing rapidly, and the growth stage of product step by step market.

During the growth period, consumers begin to understand and accept products.

As the production volume is large and the process is maturing, production costs and sales costs are greatly reduced.

At this time, the main points of enterprise decision are to guarantee quality and reputation, and at the same time, we should study and formulate corresponding competitive strategies for similar products or imitative products, so as to maintain sustained sales growth and maximize the growth period.

Growing up is a period when enterprises need to remain sober and alert. Otherwise, there will be "carelessness".

The passive situation of Jingzhou.

(5) mature period when a series of clothing products in

After being widely recognized and accepted, the sales volume reached the highest stage through steady growth, and the product entered the mature period of the market.

In this period, the production and process of products are more mature, the cost is further down, but the competition is more intense, the market has basically become saturated.

In the late maturing period, sales began to decline.

In this period, enterprises need to take decisive strategies promptly, such as dumping price reduction strategy and land sales strategy, so as to extend the maturity of our products as far as possible, that is, the products of our enterprises may enter the mature stage in some area, but they may be on the rise in another area.

This is still in the period of production and sales for enterprise production.

(6) the recession period refers to the fact that the listed products are getting old and the fashion is going to be over.

Sales declined slowly, and new popular products entered the market.

At this stage, under the impact of new products, old products rely on price cuts to survive.

Sales may decrease slightly, but sales profits have dropped sharply.

Therefore, enterprises should strengthen financial accounting, pay close attention to the possibility of loss, and abandon the old products in good time.

In fact, when a style comes into maturity, the new series designed by the development department has begun to operate, and a new round of product life has begun.

That is to say, popularity is "a wave of unsettled waves."

(7) if the inventory is still relatively large during the pick-up period, although the production has been abandoned, sales can not be abandoned, so the "backlog" must be turned into a capital that can be used for liquidity.

It is a good way to take advantage of the fashionable fashion of "time and space difference" to take land sales.

A strong advertising campaign can also be done to strengthen the service at the sales site, adjust the price strategy, and make use of certain sales opportunities to bring a product back to life.

From the point of view of production, it is difficult for fashion to be influenced by a style.

Therefore, enterprises should focus on the development of new style.

But from a market perspective, the styling styles of some styled garments are relatively stable, but they are popular in fabrics, colors and details, such as suits, shirts, knitted sportswear and so on.

Stereotypes and fashion styles have different cycle patterns.

(8) exit period, a product goes from extinction to extinction. This is an ecological law.

When a product completes a complete production cycle, the enterprise must sum up experience in time, and constantly improve management, so that the level of enterprise in the new round of competition will be improved.

Only in this way can sunshine remain brilliant and life will remain evergreen.

From incubation period to preparation period, it can be called the latent period of product sales. From the investment period to the mature stage, it can be called the first half cycle of production and sale, and from the mature stage to the withdrawal stage, it is called the latter half of production and sales.

In principle, we should make good technical confidentiality in the incubation period and actively prepare for it.

Some small and medium-sized clothing enterprises consider themselves to be more practical, without development cost and risk, and the market is promising to invest again.

In fact, this is a passive market attitude.

In the wholesale market, we often see the rise and fall in a few days, and in a few days, they are rising and falling, causing some vicious competition.

Market competition will eventually be reflected in technology, capital, operation, management and other comprehensive factors. Any passive attitude will make itself eliminated as soon as possible, hanging out the "pfer" brand.

The wise man often uses the strategy of pre compression half cycle time, leaving himself with technical difficulty and high profit, leaving the low-level vicious competition caused by imitation to others.

Because risks are often proportional to profits.

Similarly, smart operators will extend their maturity as much as possible, skillfully manage the latter half of the cycle and maximize profits.

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3. generation of new development plan

A systematic study of the development of new development plans is made by enterprises.

One of the important contents of decision-making.

Facing the market environment, garment enterprises must actively create new styles and seize the opportunity of new development in time.

The development of new clothing styles can generally come in the following aspects.

(1) chance and inspiration may become a new type of wedge machine. In the design of the costume designer, the source of artistic inspiration is generally required. It not only illustrates the positioning of the plastic arts style, but also indicates that the new style needs new spirituality.

In addition, other product developers should also pay attention to the inspiration of occasional factors, such as a conversation between marketers and customers, the daydream caused by visiting the Expos, a new idea produced by an academic meeting, listening to a radio or reading a report, or browsing the life Miscellany and so on, all of which may lead to a new type of development concept.

At this time, we should pay attention to timely record, so as to further investigate and demonstrate.

(2) the requirement of idle resources utilization will lead to the new product scheme. The resources of clothing enterprises have many aspects, except idle funds, unused equipment, redundant venues and technical personnel and managers who have not yet been sent to use, spare parts inventory and pportation tools that are not fully utilized, and external human resources.

As the top leader of processing enterprises, making full use of the requirements of various resources may lead to the emergence of new product plans.

(3) to make up for the defects of the existing products will also generate new development plans. Every new product development must consume the corresponding manpower, material resources and financial resources.

On the basis of the original products, we can make up for defects and introduce new ones, which may make the proportion of input and output larger.

Sometimes updating on the basis of old schemes is not very difficult.

If the plate is slightly modified, the position of the pocket will be more reasonable, and a color and fabric can be replaced with a strong continuity in the production process, or it can basically extend the previous production process plan, making the production management convenient and fast, and reducing the production cost.

(4) the requirement of clothing serialization leads to the emergence of new plans. When a certain clothing style is determined through market trial marketing, it is necessary for the powerful enterprises to develop in series.

From the serialization of wearing objects to the styling style series, as well as the serialization of specifications and styling (refer to the same style and style in its specifications over the hour, that is, when tall or short people are dressed, styles need to be styled to adjust).

Serialization is not only the requirement of the market, but also the product strategy of garment enterprises, and also the market performance of enterprise strength.

The development of clothing products serialization can improve labor efficiency, improve product quality and simplify management.

Reduce production costs and enhance market competitiveness.

(5) a new crystal production scheme is produced by the observation of the epidemic trend.

Popularity is the characteristic of garment market, and also the business opportunity that garment enterprises need to grasp.

At any time, garment enterprises can not ignore the grasp and research of popularity.

Generally, the grasp of popularity comes from two directions.

First, from the top down direction, that is, by consulting information and information, we can understand the information released by authoritative organizations at home and abroad, and the popular information about upstream raw material production.

Second, from the bottom up direction, it comes directly from the sales of shopping malls, the wearing of streets and lanes, or the tabloid magazines of life.

Some foreign masters often wear clothes.

Often in the bustling crowd of work, in the noisy shopping malls, on the gangway of the upper and lower planes, inspired by intuitive objects, feel the prelude of the future pop, and nurture a brand-new plan for clothing product development.

(6) because of the requirement of risk diversification, the new product of clothing development will be put into production and input will create risks. Minimizing and dispersing the risk of operation is the basic requirement for new product development.

In production and operation, it is beneficial to diversify the risk of development by developing various kinds of business with various sizes, specifications and varieties and styles.

This is equivalent to the micro diversification operation in the product range.

There is a popular saying that "a hundred worm is wounded but not disabled".

It means that one hundred feet of worms do not affect their walking when several feet are injured.

The same is true of business operations.

In order to disperse enterprise risk and make enterprises

With stronger adaptability, we must constantly introduce new plans.

(7) the continuation of the life cycle of clothing products needs new solutions. As mentioned earlier, before the maturity of the garment life cycle, new products will be required to become prominent in the market.

At this time, "Xiao He only exposed a sharp corner, as early as green fly up."

Before the old products go downhill, the new product plan has already been bred.

Upgrading and upgrading of products can keep enterprises alive.

(8) in order to make full use of the characteristics of the production and operation of the enterprise, a new scheme of garment enterprises is produced.

Every business has its own unique characteristics, like everyone's personality.

Making full use of the characteristics of the enterprise's production and operation and developing new products are the secrets of many garment enterprises.

This product plan is not limited by the size of the enterprise and the product structure. Uniqueness is the key point, and the market can be won by being different.

This requirement of enterprises often leads to the production of new clothing products.

The above is the possible source of the new clothing product scheme and ideas.

No matter how to produce a design plan, we must carry out comprehensive scientific argumentation and operate strictly according to the new product development procedure, so as not to cause waste of resources.

4. development procedures for clothing products

In garment enterprises, new product development should follow certain procedures.

The development procedures of new clothing products refer to the steps and stages experienced from investigation and research, overall conception, design conception, product design, sample identification, trial production, trial marketing, production, sale and post sale service.

There are different operational characteristics at different stages, so the design and development work is also available.

(1) market investigation and prophase development stage

(1) the preliminary conception of the new product.

The concept is conceived and conceived.

Its contents include the market positioning, artistic theme, price conception, clothing materials, structural features, process and quality performance indicators of new products.

The success of the new style series is a key first step.

It dominates the general direction and basic strategies of all stages.

The emergence of good ideas depends on three factors.

First, investigate market dynamics and collect user opinions.

Second, we should analyze our competitors and know ourselves.

Third, be familiar with your own strength and carefully measure investment risks and production cycles.

Second, we should screen all kinds of ideas.

Product design must have enough ideas to produce several schemes for comparison, analysis and research.

Under normal circumstances, the design and development department has to produce 3-5 times the preparation of production plan.

It is agreed that the relevant departments within the enterprise, such as the finance department, the production department, the technical department, the supply department and the sales department, shall jointly "jointly examine", and the designer should make credible explanations and explanations so as to jointly judge, evaluate and select the best ones and eliminate those ideas which are not feasible or feasible.

When screening programs, there are two aspects that need to be explained in detail.

First, whether the new concept is consistent with the enterprise's production goals.

Second, can the resources of the enterprise meet the needs of the concept?

(3) make the necessary sales forecast, that is, through the technical analysis of the new series, further evaluate the possibility of business success.

Sales forecasting should be based on scientific feasibility study so that forecasting can truly become the basis for decision-making of new products.

(4) summarize the overall plan through summarizing.

For medium-sized garment enterprises, the method of summarizing and evaluating the score can be discussed.

On this basis, the technical department puts forward {new product development proposal}, and carries out necessary tests on new models, new structures and new materials that may be involved, so as to master its manufacturability.

The contents of the new product development proposal include: developing the name and type of the new product, the market reason, the tentative plan, the performance and use of the product, the advanced technology, the economic rationality, the organization method and the budget estimate.

(2) sample design and trial production stage of garments

(1) according to the proposal, the new product design task book is prepared according to the proposal. The main contents include: the styling and style regulation of the clothing style, the main structural parameters and specifications, the wearing function and appearance quality of the clothes, etc. the expected technical and economic indexes, such as the cost of the project put into operation, the sales volume, the price strategy, the profit amount, the investment recovery period, etc., are analyzed, such as the development cost, the development conditions, the technical strength needed, the development cycle and the completion time, etc.

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2. Sample design and trial production.

The costume designer draws the idea of the development department together to draw the garment effect picture. At this time, the product still stays in the stage of the art works. Only through the specific materials and the concrete sewing process can the concrete visual effect be formed.

Samples are produced through trial production and written out corresponding test reports. The contents include: whether the modeling effect is consistent with the design task book, the improvement opinions on the samples in various aspects, and the comparison between the sample and the market competition products.

After the completion of the new trial production, the technical department will conduct a comprehensive evaluation and appraisal of the modeling effect, technical performance and economic effect of the new product.

The identification of samples includes three aspects.

First, whether the design information is complete and whether the sample meets the technical requirements.

Second, check the processing quality, whether the fabric is appropriate, and whether the time records are accurate and complete.

Third, evaluate and conclude the effect, structure, technology and economy of clothing samples, and put forward suggestions for improvement.

On this basis, fill in the sample identification certificate, and put forward the suggestion that it can be pferred to small batch trial production.

(3) small batch trial production stage

The production conditions of single piece processing are often different from those of production lines.

The purpose of small batch trial production is to test process regulations and process equipment, to further examine the manufacturability of clothing products, and to create conditions for mass production through trial production and trial marketing.

For example, there was a garment factory in the initial sample stage, the modeling effect was very good, but in mass production, there was a problem.

After repeated verification, it was found that the steam ironing in batch production caused some parts to cause thermal shrinkage.

The small batch trial products can be formally pferred to mass production in the following respects.

First, confirm that the product has good technical and economic benefits.

Second, enterprises can ensure the necessary production capacity, including human, financial, material and time.

Third, the supply of garment accessories, fuel, power and outsourcing is reliable.

Fourth, the momentum of the sales market is good.

(4) the stage of formal commissioning and sales service.

At this stage, garment design drawings and process technical documents are all finalized, quality standards, process preparation and production organization have been perfected, and preparations for post marketing services have been basically in place.

At this time, we have achieved the requirements of mass production and marketing.

In this stage, enterprises are required to organize production in the shortest time and at least consumption.

Sales services mainly include the following:

1. provide advisory services to customers or users.

There are many ways of service, such as organizing technical seminars, actively answering every question posed by users, making users understand the characteristics and positioning of clothing products.

2. to the sales site for service.

It includes sending technicians to the sales site to advise the salesperson, decorate the sales site, explain the sales skills of the company's products, and explain the sales skills to the agents.

3. provide clothing accessories for sales department, such as some special modeling buttons.

To provide clothing bags, discount cards, promotional cards and so on to represent the company's image.

4. provide product samples for customers, set up cards on clothing to explain washing, ironing and precautions, and provide comprehensive and reliable help to the sales of our products.

5. provide repair and restructuring services at the sales site if necessary.

If there are problems with the products sold, help customers repair them.

In order to make simple improvements to the styles due to body problems, it can be provided at any time on the spot, so as to meet the needs of consumers and improve the customer coverage of the enterprises.

The above four stages are closely related to each other.

The rhythm requirements of each stage and each step are also different.

For example, from the third stage (small trial production to trial sale) to the fourth stage, it is a stage of "close combat". At this point, we must be quick and guard against market plagiarism.

Finally, through marketing, sales information needs to be fed back to the first stage of the new round of product development, forming a loop system for the development of new clothing products.