See The London Olympics Made In China

Orders from Britain and America

As the host country, the entrance dress of men in the British sports delegation for the opening ceremony came from Nanshan Bowen, an enterprise in Yantai, Shandong Province, China Clothes & Accessories limited company.

As early as June 2011, Nanshan Garment Company Bowen Factory successfully signed an order for 11000 sets for the London Olympic Games. According to Song Riyou, general manager of Nanshan Textile Clothing, the 11000 sets of high-end entrance suits are all men's clothes, including those worn by officials of the Olympic Organizing Committee and athletes' representatives. On December 23, 2011, this batch of "Made in Nanshan" Olympic order costumes left for London, England.

"On the opening day, officials of the London Organizing Committee for the Games and some athletes' representatives will appear in these costumes," said Wang Xun, director of Nanshan Garments Bowen Factory, which is responsible for the production of these orders. Indeed, we saw this scene at the opening ceremony of the London Olympic Games.

The appearance of 110 million sets of "Made in Nanshan" clothing at the London Olympic Games not only brought publicity effects to enterprises, but also had a more substantial impact on economic benefits.

Although the 110 million suits produced for the London Olympic Games have a large cost investment due to their complex technology, the benefits are considerable. It is reported that this batch of suits customized for the London Olympic Organizing Committee by Nanshan Bowen Garments has given the enterprise a lot of added value, each of which is about 4000 yuan.

However, in retrospect, there were some "twists and turns" in the process from winning the order to finally winning the order. Because the British are known for their rigorous behavior, they are even stereotyped in the traditional impression. Getting the order qualification, "Nanshan" is not easy. Song Riyou introduced that last year, the Bowen Factory of Nanshan Clothing Company passed three factory inspections before the final order was finalized.

According to Wang Xun, the director of Nanshan Garment Bowen Factory, who was responsible for the production of this batch of orders, foreign countries attach great importance to the salary, overtime, welfare and other issues of employees, and have carried out a series of strict audits of their company's quality management system, occupational health and safety management system, and environmental management system. Finally, on June 23, 2011, it reached the second level of factory inspection (the best in China), obtained the qualification to produce orders for the London Olympic Games, and successfully signed orders for the London Olympic Games in Britain.

In this regard, some people said that for the London Olympic Games far away from home, Yantai enterprises, which did not start with leisure sportswear, succeeded in borrowing from gold digging sporting goods, and unexpectedly became the "away dragon".

In addition to Nanshan Bowen, there is another Chinese enterprise that attracted more attention at the London Olympic Games, namely Dayang Chuangshi.

At the opening ceremony of the London Olympic Games, although the entrance dress of the American delegation was designed by the world famous designer Ralph Lauren, its manufacturer was Dayang Chuangshi from Dalian, Liaoning, China.

In fact, this is the second time that this Chinese enterprise, which once made suits for Warren Buffett, a famous American investor, has made dresses for the American Olympic delegation. Before that, Dayang Chuangshi also made dresses for the American delegation participating in the 2008 Beijing Olympic Games. In that Olympic Games, Dayang Chuangshi customized the Olympic gowns for 1821 members of the U.S. Olympic delegation, including the official Olympic gowns produced by Dayang Chuangshi that were worn by former U.S. President George W. Bush. For the London Olympic Games, Dayang Chuangshi ordered Olympic gowns for more than 2200 people.

Although some politicians in the United States objected to Dayang Chuangshi's custom dress for the American delegation this time, the employees of Dayang Chuangshi were proud of the opposition in the United States. For this enterprise, the order of processing gowns for the American delegation is not large, even a small list, but it is of great significance. An employee of the company said: "Our company and Ralph Lauren have always cooperated and cooperated very well. Processing gowns for the American delegation has brought our company a sense of recognition in the international market."

During the London Olympic Games, there was also a special dress called "Olympic dress", which mainly refers to the clothes worn by the general public when watching the torch relay, parade and entertainment. There are five styles of men, women and children, and they need to be printed with the British flag and other patterns. This Olympic costume was also made by Chinese enterprises in Zhejiang Province. In November last year, Changyu Company in Shaoxing received an order for 360000 pieces of "Olympic costumes" for the 2012 London Olympic Games with a total value of more than 40 million yuan.

"The requirements of Olympic costumes are relatively high. The fabric is fleece, which needs to go through multiple processes such as weaving, printing and dyeing, styling, napping, sewing, etc. Customers have strict requirements on their thickness, color, style, etc." Shen Haigang, the company's head, said that in order to make this hard won big order, they invested in more than 10 sets of equipment such as styling machines, napping machines, and winders. After finishing the fabric processing design in April and May, the ready to wear clothes will be delivered in June.

"Small enterprises like us can produce clothes for the London Olympics, not only to make money, but also to promote the brand of Shaoxing textile," said Shen Haigang.

In addition, at the London Olympic Games, the Olympic knitted sportswear worn by athletes from Czech and Slovak countries was also made by a clothing company in Ningbo, Zhejiang Province, China.

Why is it made in China?

It is said that after more than 2000 sets of dresses produced by Dayang Group were shipped to the United States as promised in April this year, Ralph Lauren was satisfied and sent a letter of praise.

In fact, as early as the last Beijing Olympic Games, the famous designer Ralph Lauren highly praised the quality of Dayang Group, believing that the clothes not only fit well, but also interpret his design style well. Just because of the pleasant cooperation last time, Ralph Lauren once again found Dayang Group and ordered the entrance dress for the opening ceremony of the US delegation for the London Olympic Games.

As Li Guilian, the chairman of Dayang Group, said, Dayang Group's cooperation with foreign customers is a long-term strategic partnership. The disturbance caused by the US Olympic uniforms made in China will not affect the development of enterprises, but will make Chinese people pay more attention to Made in China and Chinese brands. "Made in China" relies on quality and reputation to win the market.

The recognition of Dayang Group also comes from their demanding for details. Li Guilian, chairman of Dayang Group, said in an interview that because many athletes have special figures, it has been decided that each set of clothing needs to be customized, and finally Dayang Group's products have satisfied customers.

It is understood that Dayang Group's advanced customized business has settled in more than 100 exclusive suits stores in Europe and the United States. Buffett, one of his clients, said that Dayang Group's Chuangshi suit changed his image. "Chuangshi suits are very comfortable. People say I look good in them. I lived 78 years before anyone praised my appearance.".

In recent years, Dayang Garments has established a good reputation for quality among American customers for a long time. Dayang Group's single quantity and single cutting advanced customization business services are renowned in the domestic and foreign markets.

According to Zhiyong, a staff member of Dayang Group, in recent years, the enterprise has constantly updated its production equipment. The main equipment is world-class and the management level is very advanced. Dayang Group processes 80% of its products for famous foreign suit brands, exports 5 million suits annually, and employs tens of thousands of people. Dayang Group has become the largest exporter of suits in China.

The reason why Nanshan Textile and Clothing Company is favored by the host UK is directly related to their constant pursuit of transcendence. Song Riyou, general manager of Nanshan Textile and Clothing, said in an interview that since 2006, Nanshan Textile and Clothing Company has accelerated its industrial upgrading speed, carried out two large-scale industrial expansion, and successfully completed the integration of the entire textile and clothing industry chain, in order to better and faster integrate with the world-class brands. In addition, through the brand and international operation strategy, Nanshan Garments has successively cooperated with many top international brands, and its retail brands have also achieved good results in the domestic and North American markets. In addition, they have successfully acquired four high-quality pastures in Australia, and introduced the world's advanced wool top finishing, dyeing, spinning, fabric, garment processing technology, equipment, process management, and technical personnel

"China's textile industry has always been a typical labor-intensive industry. It used to win the world market share with low labor costs as a weapon of victory. 'Innovation' and 'technology' have never been the slogans of Chinese textile enterprises. This time, we in Yantai have proved that not all of them are like this!" Looking back on the past and future of this order, Song Riyou is still excited.

When it comes to science and technology and innovation, they are well interpreted on the dress of the Chinese delegation. Heng Yuanxiang's tailored dress for the Chinese Olympic delegation not only meets the fashion aesthetic requirements necessary for the Olympic dress, but also considers the wearer everywhere. How to dress comfortably and healthily, and how to achieve the dual satisfaction of vision and touch are issues they constantly consider in the process of design and production.

"To solve this problem, we need to use scientific and technological means, which is mainly reflected in the wisdom of design." Ge Ming, a partner of the Chinese Olympic Committee and deputy general manager of Shanghai Hengyuanxiang Garments Co., Ltd., said that Hengyuanxiang was bold and innovative, and the dress for an important occasion used knitted fabrics.

In the 2008 Beijing Olympic Games, Heng Yuanxiang provided ceremonial clothes for the Chinese sports delegation, but they concluded that the Olympic dress used the woven fabric mostly used in traditional suits. The coat made by Heng Yuanxiang was very strong, but it had the shortcomings of small elasticity and relatively low ductility. Therefore, this time, they went in the opposite direction, "Knitted fabrics are not stiff enough, but they have great elasticity". On the other hand, they believe that with the progress of science and technology, suits made of knitted fabrics are more comfortable to wear and have gradually become a fashion trend of tops.

At the same time, considering the difference between Beijing and the dry summer, London is wet in summer, and the textile fabrics used by careful Olympic dress designers have achieved a balance in terms of impermeability, lightweight and smoothness. At the same time, compared with woven fabrics, it has more than 10 times of water absorption and diffusion; Good drapability makes the seams of clothes not easy to wrinkle; The shoulder, collar and waist of the garment are also reinforced with transparent colloidal straps, which not only does not lose natural elasticity, but also ensures the beauty of the garment.

In the Development Report of China's Sporting Goods Industry from 2010 to 2011, data shows that "Made in China" has accounted for more than 65% of the world's sporting goods industry.

As Mei Xinyu, a researcher of the Ministry of Commerce of China, said, in the current situation, the non price competitive advantage of "Made in China" is increasingly prominent and will maintain the stability of foreign trade.