Four Years Of Personal Experience In Clothing Stores

I started the clothing business from 05 years ago, and started with the brand discount. Just a few days ago, because we had a lot of goods, the shops were full of people, and the businesses around them looked jealous.

Later, slowly, the less goods, the less part of the stock.

In this case, I looked around for the goods and took the clothes from Sijiqing, Hangzhou. One of the trousers was like ONLY, which sold a little bit better, sold for 32, sold 120, and sold 60 when it was cleared.

Also took the goods in Shenzhen, BCBG, DVF, YES and other brands, the general silk dress to take about 200, there are a little more expensive, more than 300, also took Shenzhen sweater, the average price of 160, anyway, it can double the amount of sales.

Yes, at that time, we also went to Yiwu to get a number of scarf scarves, super cheap, and 6 yuan silk silk scarves in the Hangzhou shopping center to sell 30 yuan, or promotional price.

We've made 3 times as much money as these scarves and scarves.

As a matter of fact, business is good and profits are high. We should continue to do it. We regret to tell you that because of the mistakes in management and the lack of timely handling of inventory products, we eventually failed to make money.

The goods that have been stored now look very old. At that time, if the profits could be seen a little lower, there would not be so much pressure.

From this I know, the clothing store sells is the style, I have many clothing wholesale friends to tell me, must not press goods, at the beginning of the money, in the middle of the flat out, and finally a small amount of tail goods, see money to throw.

Then I turned the shop (earned ten thousand yuan), and found another shop (but no pfer fee), and took the goods at the local Lotus Pond in Chengdu. At that time, I learned the lessons of last time and determined not to sell high prices, mainly by impulse.

Because of the real price, although we shop in a remote place, but business is still very good, people have not opened, I have sold dozens of pieces, ha ha, a dress earn 5 yuan, I also sell ah, and always on a series, such as selling sling, or even dress, or compassionate, although the profit is not high, but sincerely buyers.

The second quarter: second stores lost.

I didn't say that in the last paragraph. I opened a clothing store at a port not so good that I could sell dozens of clothes a day, and I bought goods in the local wholesale market, and the businesses around me often couldn't afford to open the sheets. Why would I sell so well? I was lucky and lucky. Actually, it wasn't because I sold it into a series, and it was just a popular summer clothing. Summer sling is popular, dress is popular and compassionate. This is a few big trends. Of course, it depends on whether there is any new popularity in that year.

It is precisely because I have grasped the prevailing trend and seen the profits too thin that there is also a very critical point. My goods are homogeneous and homogeneous, so the customers feel more like monopoly. They are simply picking up treasure, so the people who buy them are more sincere. Of course, our attitude is also very good. If you try, you will always have a suitable one. Sometimes, when you buy a sling, you will buy several pieces. There is a detail in it.

This form a virtuous circle, because I slowly got up, so I can get a lower price in the wholesalers, and there is a detail here. I usually have only a few strong and fixed wholesalers there to get the goods. For what reason: first, the wholesalers who have the strength are wider and wider, and the price is naturally lower. Then I will also give me a lower amount after the quantity is up. Second, after fixing several stores to get the goods, I will see that you have measured the quantity and you can arrange the goods for you.

So I set the White Wolf empty handed. At least once a week, I went to the wholesale market for two or even three or four times. When the highest front came, I went to the wholesale market every day. At least I had to take one hundred or two hundred pieces of goods (maybe I was more straightforward, so I rarely got dozens of goods).

　　由于生意好，我自己本身也不用守店除了拿貨就是到處玩，有時候去重慶玩一個星期，有時候又到其他地方去玩十來天的，有一次我甚至一次性拿了一千多件衣服鋪在那里賣(我請的營業員從一開始就跟著我，她從沒上過班，所有的經驗都是從我這里學的，所以非常貼心)，所以我就想著發展業務了，于是就在另一個口岸比較好得多的街道又找了一個鋪子，但由于我本身又坐不住，不可能守店的，于是又請了一名營業員(請她的時候我就已經感覺到這個女孩不簡單了，不過我想水至清則無漁，我還給老營業員說，這個MM肯定會吃錢，但她還是很會賣衣服，只要能多賣一點我把量沖上去，我自己再好好控制一下)。

The key is here, because these second stores have affected my first store, and I have lost two of my clothing stores.

The child, so I and the new salesperson are guarding a shop, I always play with myself, anyway, it is also a bad season, and the business itself is not good, so I often do not open the door, so the new salesperson often has to leave early, and she can often play it early, and she can still play it. The most hateful thing is that she still makes false accounts. My friend sometimes goes to the store to find me. She does not know, obviously she sells 65 yuan, but she has recorded 35 yuan in the account (30 of the purchase price), I told her that 5 yuan can be sold, and the old salesperson hardly ever sells for 5 yuan, and the price she sells is higher than the one I sell personally. The old salesperson takes home leave for two months.

Based on this situation, I must have lost.

It was 06 years' summer vacation, and I lost more than 10000 in two months.

Later, I quit her, but fortunately, in September, the old salesperson came, and she was there. It was reassuring to me than myself. I once again recruited a small MM, although it was a novice, but it looked very simple. Because of the loss of the last salesperson, I would invite this kind of person who is intimate, simple and aggressive. Even if I don't know anything, I can take it slowly. I can take it slowly, after all, the old salesperson is also brought out by me.

Now it's the two shop. The old salesperson is making profits in that shop. The new store is flat because the new salesperson will not sell, and my energy is really busy.

In this case, I decided to keep only one shop. At last, the lease of one year was full, and I did not renew my contract.

Now is the experience summary: first of all, two shops open my own experience, and I myself play too much, and do not regard the clothing industry as my career. I just want to play with money and not worry too much.

Secondly, the salesperson must be good, inappropriate, early dismissal, not as soft as I am, thinking that she is a single parent family, and the mother takes her alone, because the wages paid in our shop are slightly higher than others.

The principles should not be vague.

In addition, clothing purchase channel is the most important.

I view the source of goods for low-grade clothing stores: first, the purchase price is cheap, followed by the low price, and finally the purchase price is cheap.

Under the premise of guaranteeing this basic point, we should not lose sight of the style and quality.

The key to doing business is cost accounting. It is very simple to say "input output", whether you rely on high profit alone or by impulse to accumulate revenue. In a word, business is to increase revenue and reduce expenditure. Open source is to increase revenue and reduce expenditure.

06 years of winter is the warm winter. Chengdu Lotus Pond and Kowloon have joined the supply meeting very early. The wholesalers who have contacted the producers of the down garments can be miserable. I once learned from many channels that in the winter of that year, many of the businesses that sold down clothes were in a mess, so they withdrew from the clothing industry.

I can not help thinking of a sentence made by an old man who made clothes from eight years ago: making clothes turn fast and lose quickly. If you grasp the opportunity, you may change your fate from this perspective. On the contrary, if you are not lucky, you may have nothing at all.

This shows how important the style is in the clothing industry.

He told me to go to many places to see which shops are surrounded by more people, so you can enter those styles and make sure you can make money.

Maybe I am more of a character, so I always do not go to crowded places, I like to choose their own money, according to my experience, sometimes businessmen recommend good money, money, to our shop for a few days no one asked, on the contrary, they say the general style, I sold very well.

In the winter of 06, I had a good time with a wholesaler selling cold proof clothes. Later, he agreed to sell the goods to me, and it was the new one of the year, and the color code was all on the same page, the premise is impulse.

I am also quite honest, because I think I am new and I am very busy when I am too busy to deliver goods. I am more moved.

So a few of the money to do (for example, 40 of the price, I sell 68, is the kind of simple and generous style, the elderly can also wear, young people can wear).

At the beginning, I also marked the higher unit price, to the peak period of sale, I marked the whole field one hundred, and then advertised: factory direct sales, the whole factory one hundred.

At all ports with relatively large traffic volume, all banners were pulled up.

The effect of advertising can not be ignored. We feel like entering a store.

Although the profit is not very high, but for the market at that time, I have been pretty good.

The first time I stepped on the tail of fashion trends, I made money!

The wholesalers in the snow are in a daze. It is clear that the weather forecast is warm winter, and the goods have been supplied. Why did it suddenly snowed, and for those who have stock down clothing, they can pick up treasure. I have a friend in Chaotianmen, Chongqing, who makes wholesale down garments business, but only half a year, but in 06 years, I almost want to quit, but the hundreds of thousands of goods in the warehouse do not dare to throw away easily, and the average price is over three hundred. How can we get rid of it? 07 years of winter, a sudden scene.

Another example is how to open a clothing store. There is a shop in our square. There is no invitation. The boss's eyes are better. She always goes to Chengdu flower pond at five in the morning.

Pick up the goods, and then come back to open the door around ten o'clock. Because the style of entering is popular, although it is imitation, the quality is general, but the price is low. Moreover, because it is relatively close to the wholesale market (half an hour or so), it is convenient to come and go, to replenish and exchange goods, so the business has been better.

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Here, I would like to quote in advance the question of the source of goods mentioned in the fifth section: if the quantity is not very large, we can pick up the goods in the local land grant market.

Sum up the content of this paragraph: making clothes can make money, the key is the most important. The most important thing is the style, especially the dress.

Attachment: how to open a clothing store

　　開童裝店其實我也不是很了解,在今年三月的時候我曾經做過一段時間的童裝,鋪子開在小區周圍,但是由于當時是我媽在經營,我第一次拿貨是在網上拿的,一家叫永旺的網店,雖然質量不錯,可是由于是清倉貨,雜款,有些幾乎是洋妹妹穿的小版,而且是嬰兒服裝,所以不好賣，后來我們總結經驗，在成都本地荷花池拿貨，不再拿嬰兒裝，我們那個口岸適合賣中童的.但是由于我媽不是很會選貨，以及不善于和商家打交道(這點非常重要，比如說少價啦，新款啦，退換貨什么的)，再加上童裝基本上要求要整手拿，于是最終還是沒有盈利，512地震后的第四天，成都電臺報道有一批汶川孤兒到四川省兒童中心來了，缺衣少糧，于是我就把店里所有的衣服全部送過去了.等了一段時間就把鋪子轉了。

So my experience is not very sufficient. I have four points to understand.

1, site selection is particularly important. Good choice of ports is from large traffic volume and high rent areas, and no choice is not popular but the rent is too low or even free. After all, there is no such thing as a free lunch. If you don't have business for a long time, you will be exhausted.

2, as children's clothing must be better positioned, to participate in the surrounding environment, such as baby clothes, children or children or children, we must have a clear theme.

And boys and girls do it together? Besides, the quality of selling children's clothing is very important, and the color is also crucial.

Do you think that Shenzhen is the most expensive clothing manufacturer and wholesale base in the country? Do you have more advantages? There are so many shovels on the Internet now that the shovel of goods in the southeast and the northwest is shoveling away. No one can tell you are the source of the goods, unless you really know the manufacturers, and you know that they are returning orders. Otherwise, no matter how well they say or how cheap they are, please note that you are a beginner and you see the truth. I once took nearly ten defective products on the net. I can tell you this time that no one was a source of satisfaction for me, and even if I had been in the market, it was very big, and I still set up a case in. 3, about the source of goods, in my eyes, always think that Guangzhou's supply is the best, ever.

However, this does not mean that I am not making money, but that it is not my ideal source, but even if the goods are not good, I can adjust the marketing plan in time.

If you are doing business for the first time, if your shop is not far away from Guangzhou (I am very poor in Geography), it is recommended that you go to Guangzhou to pick the goods in person, and do not start easily. The goods are more than three. If you are really interested in it and are willing to take it as your career, then you can get a bonus from one point, and slowly like the Taobao. You can get a lot of things. If you are far away, you are advised to take it locally. In fact, you may not get much more expensive at home, and you may not necessarily have a lot of money. The key lies in your vision and business methods.

I used to get goods in Lotus Pond, and the styles of businesses around me were much better than mine. But I didn't sell them well. I sold more than 20 pieces. They haven't opened yet.

Another: the key to making clothes is not pressing goods. I once heard a lot of forefathers say: pressing goods is pressing money. You finally figure out that all these years of savings are all goods, that is, nothing.

If you want to open shop, photos are very important.