London Olympic Costs Rise Thousands Of Times, Olympic Output Is More Difficult Than Expected

According to media reports, the Olympic history is closely related to the economic development of a city or even a country.

In 1908, the London Olympic Games cost US $120 thousand, but by 2012, the London Olympic Games cost US $13 billion, which has increased by more than 1000 times.

With the continuous expansion of cost, the ratio of input to output of Olympic Games has once again aroused controversy.

As the host country of this year's Olympic Games, the British GDP has declined for two consecutive quarters, and the London Olympic Games have become the hope of the UK's economic growth.

The Bank of England predicts that the London Olympics will bring 0.2 percentage points of growth to the UK's economy for the whole year.

British Prime Minister Cameron is convinced that Britain will receive 13 billion pounds in the next 4 years.

However, with the sharp increase in the budget expenditure of London Olympic Games, it is feared that the British government will not lose money in the end.

Financial commentator Yang Yu said that the Olympic Games account should be considered from the whole.

Yang Yu: if it is a big account, I think it will still play a certain role in boosting the global economy.

London may not be able to earn money, but the sports related products of the whole Olympic Games, its producers not only in London, including China, has brought a large number of sports products orders in many emerging economies.

As Yang Yu said, London Olympics is also a good time for nuggets to be made in China.

The Huajiang cultural and creative company from China is the only Chinese company to win the franchise of the London 2012 Olympic Games. Under the European economic downturn, the company actively reduced the price of the London Olympic commemorative badge, which was very popular.

Yin Minzhe, the company's CEO, said it was impossible for British local businesses to do so.

Yin Minzhe: in terms of design, operation and final product price, if he really handed it to a British local enterprise, he could not do that.

Olympic business opportunities are not just the nerves of this Chinese company.

In every corner of London, China can be seen everywhere from sightseeing cars, competition equipment, match suits to Olympic mascots.

According to statistics, 65% of the London Olympic Games chartered souvenirs are made in China, including towels, bedspreads, quilts, decorations, key rings, clothes, toys and so on.

Numerous local

While providing services for Chinese athletes, brands and manufacturers also receive overseas orders.

In Yiwu, China, far away from London, Zhejiang Jinshi Industrial Company is now running a group of national flags for the London Olympic Games. The general manager, Lu Zhu Yuan, told reporters that they were already busy with the Olympic Games.

LV Zhu Yuan: this London Olympic Games is to add a single, sometimes a single to 50000, then we must as soon as possible, sometimes one day is to rush out, overtime.

From another perspective, the Olympic Games are also considered to be a good time for hosting cities to solve their own development problems.

Eastern London has always been a synonym for "dirty and messy". Through the construction of the main venue of the Olympic Games, the eastern district is turning from the so-called "Sin City" to an "angel city".

London Olympic regional planner Yu Yi said that with the Olympic Games held, there will be a great pformation in East London.

You Yi: from the beginning, the Olympic Games are the main ones, but the overall planning of Olympic Games is not important at all.

The Olympic Games are only a two week event. Of course, it is very important for a city or even a country. What we need is to rebuild the whole East London through Olympic Games.

Speaking of the economic and brand effects of the Olympic Games, renad, a senior consultant in the world famous architectural design company and Populous, a London bowl designer, admitted that the London Olympic Games are showing a new East London area to the whole world.

Renad: we understand the economic benefits behind the Olympic Games, so when you start designing the blueprints for the venues, you should pay attention to the location of the venues.

The Olympic Park links the eastern part of London with other regions. Without this massive investment, it will never be completed. London's four largest areas will benefit from the Olympic construction.

The promotion of Olympic Games to urban construction is the same for the Beijing Olympic Games four years ago.

Yi Jiandong, vice president of the sports industry and vice president of Jiangxi University of Finance and Economics, said that the total investment of Beijing Olympic Games was 280 billion yuan, of which infrastructure and environmental protection accounted for the vast majority, which would bring more long-term benefits to the city and even to a country.

Yi Jiandong: in terms of overall investment, it is impossible to achieve a return on the economy, but it can accelerate the development of a city.

After Sydney finished the Olympic Games, the official report said that 10 years forward and Barcelona also had this concept. Therefore, the input and output of the Olympic Games should have the concept, and the investment for the renewal and prosperity of the whole city should be reflected by the following factors, such as the tourism effect after the Olympic Games, the promotion of the prestige of the city, and the pformation of the entire industrial structure.

However, when it comes to the development of domestic sports industry, Yi Jiandong seems to have some helplessness.

He emphasized that the competitive sports industry has not achieved its economic value on the four parts of the domestic sports industry, that is, the competitive sports industry, the national fitness industry, sports intermediary, sports media and other supporting systems, as well as sporting goods and sports venues.

Yi Jiandong: first, the competitive sports industry, which is mainly based on events; the two is the national fitness industry, mainly based on the fitness and leisure of the people; the three is the supporting system, such as sports agency, sports media, sports sponsorship, and four is the material support system, such as sports goods and sports venues.

China is now the best sporting goods industry, mostly private enterprises, this piece is the most mature.

Our national fitness industry and sports facilities are too limited. There are only 6 or 7 stadiums per 10000 people, with only 1 square meters per person.

Almost none of our professional sports clubs can achieve book profits and have not produced any market benefits.

In China, sports industry accounts for a small proportion of GDP, and the market in the United States even exceeds that of automobiles and steel, reaching about 200000000000 US dollars.

Yi Jiandong believes that the sports industry is a very important aspect of China's industrial restructuring and economic pformation, and will become a new economic growth point, and at the same time, it needs more policy support.

Yi Jiandong: the sports industry in the United States is 7% of GDP, while our country has only a few points.

Now GDP per capita is more than 4000 dollars, and has entered the era of mass leisure culture. However, the proportion of active leisure in sports is very low, and a lot of leisure is negative. There are many phenomena of maintaining and contrary to the vitality and social vitality of the whole people, and the physical fitness of young people has been declining for more than 20 years.

Sports industry is actually playing a unique role in the background of China's economic pformation, social pformation and cultural pformation, but the attention of sports industry is not enough. Therefore, I think the sports industry should be a new economic growth point of our country.