How Should A Salesperson Introduce Clothes To Customers?

　 Conventional response

"Try it on if you like, this is the new one we just arrived."

"Now part of the product 30 percent off, like to try it on."

"This is the new fabric of modal fiber this year. It feels good."

　 Consumption psychology

Customers need a process of analysis and consideration when browsing products. At this point, it is very important to provide "guided" services to customers.

Introduce product selling points or other selling points to customers and provide them with analytical value information. But a lot of shopping guides know little about the basic knowledge of products, let alone supply them. clothing Style sales are recommended.

The biggest difference between selling aesthetic goods and other goods is the understanding of the beauty of products. In the product recommendation, the fusion of shopping guide's perception of aesthetic style will bring great help to the transaction.

　　 Problem analysis

"Try it on if you like, this is the new one we just arrived." "Now part of the product 30 percent off, like to try it on." These two conventional languages are often used in terminal sales, and it is best to get rid of this patterned sales language.

"This is the new year of this year. Fabric Modal fiber. It feels good. " This is a very good way to introduce products, but unfortunately once customers ask "what is modle fiber", shopping guide usually does not follow. Therefore, no matter how the shopping guide introduces the selling points of products, we must have a thorough understanding.

　 Coping with examples

"Hello, this style series is straight line, because the style of cutting design is relatively simple, so you can mix with the style of the series at random, if you like handsome, free and easy style, you can find it in it. Next to this series, there are mostly curves, many of which are feminine. You can pick them up slowly.

The customer first looked at the side of the straight line and looked at the side of the curve. It seemed that he was still hesitating.

"Everyone's clothes." style It can be ever-changing, so long as we grasp the core needs, we can try more. Each person's dress has suitable keywords, for example, some people's keywords are changeable and different. They often try to have no styles that are worn out, and each time they have new feelings. What are your keywords?

The customer smiled and said, "no thought." "Ha ha, if you buy clothes, if there are no keywords, it is difficult to choose the target. In fact, it is very easy to determine the key words, that is, what your favorite feeling is. What are the requirements of the occasions you are going to attend recently? Through these two points you can extract the recent dressing keywords."

"Oh, this is a way. I like fashion, feminine and creative clothes, but I need to show my career in recent occasions." The customer finally spoke.

"Well, if you have many keywords, there are actually more solutions, such as finding the simplest design in the curve that I just introduced to you, so that both femininity and fashion sense are available. Then you use this style to match the black and white lower garment, so the sense of formal will be there. As for innovation, it can be embodied through the matching of shoes and accessories. How about it? Do you want me to try it for you? If not, let's try several more ways, OK? "

The customer then walked into the fitting room.

Tips

Aesthetic selling is to impress customers through sincere interaction and professional collocation through interaction, interaction and interaction with customers.

Judging customer preferences through stylistic elements

Customers who like the elements of flower pattern, wrinkle flying edge, drape fabric and so on are the impression of soft, elegant and advanced style. Shopping guide can judge whether she is a purchaser according to the dress of the customer, and judge how to introduce style selling points and matching sales methods. Customers who prefer straight line style, neutral colors and stiff fabrics are mostly in the stage of working hard, or they have neutral temperament, so they prefer some cool and handsome styles. Shopping guide can judge whether she is a purchaser based on the dress characteristics of her customers, and decide how to recommend the selling styles and matching styles of the styles.

People who prefer a more regular and symmetrical overall style do not like much change in clothing styles. They usually value the quality of clothing and the quality of fabrics. The shopping guide can emphasize on the technology version, fabric quality and color of the garment, and the larger or more avant-garde style is not suitable for recommending to the customer. Customers who like the wrong styles and the design of the elements are reflective of the dressing style that advocates freedom and individuality. Customers who like this style accept. fashion The ability of avant-garde style is strong, and the emphasis on the innovation of clothing style is more important than the quality of fabric. When shopping guides recommend clothing styles for such customers, fashion and matching innovation is the key to attracting such customers.