London Olympic Games Are Hot, But The British Olympic Economy Is Not Enough.

On the morning of August 5th, Beijing time, the thirtieth Summer Olympic Games were in full swing in London. Most of the British retailers did not welcome the ideal sales situation due to the rainy weather and the "Olympic economy".

In order to wipe out the downturn in the retail market this summer, the British retailer plans to launch a new sales promotion campaign this month.

According to the tradition of British society, in September this year, both enterprises and individuals will face a new "rent day", which will affect the retailing industry in Britain.

The retail development monitoring report released earlier this week by the British Retail Association (BRC) showed that in July this year, British consumers were affected by the rainy weather.

And consumer demand for outdoor products has weakened.

Richard Dodd, the head of the British Retail Association, told reporters in an interview with reporters: "British retailers will not be stingy enough to introduce discount promotions this year, and this situation will be better than before in London." Richard Dodd

Dodd also believes that July's monitoring data show that the British retail industry is in a difficult period.

Some analysts pointed out that the number of visitors to London to watch the Olympic Games was lower than the previous expected level due to the impact of the European debt crisis. After arriving in London, tourists only arranged a budget for watching matches and visiting some attractions in London. Apparently retailers were not the targets of their trip to London.

On the other hand, London businesses are mostly concentrated in the west end of London, while the Olympic venues are mostly in the east end of London, and London traffic is full of loopholes.

Influenced by these factors, market analysts expect the UK GDP to decline in the three quarter of this year instead of the expected growth.

In fact, there is no shortage of bright spots in London's retail market this summer. For example, the Stratford area of East London has attracted a large number of tourists, who gathered a lot of popularity with London Olympic Games.

According to data released by Barclays Bank in England, the retail sales in Stratford region increased by 1000% in July.