Marketing Knowledge And Skills Of Clothing Salesmen

The world's top outstanding business personnel have summarized 10 keys to success: clear goals, healthy body and mind, strong ability to develop customers, self-confidence, professional knowledge, finding out customers' needs, good interpretation skills, good at handling objections, tracking customers and collecting money.

　 1. Clear objectives

Successful business people should first have clear goals. The clear goals usually include: determining the customers to visit every day, finding out which class the customers need belong to, that is, finding potential customers. The wrong positioning of customer target group will make clothing salesmen waste a lot of time but get nothing. In addition, clothing Salesmen need to know how to approach potential customers, fully understand customers' preferences, often leave the best impression on customers, and persuade customers to buy products in the shortest time.

Excellent clothing salesmen have an implementation plan, which includes: the target group that should be visited, the best time to visit, the method to be close to the customer, and even provide marketing interpretation skills and marketing solutions to help customers remove doubts and make them quickly decide to buy products.

　 2. Healthy body and mind

Psychologists' research has proved that the first impression is very important. Due to the particularity of sales promotion, customers cannot have enough time to discover the inner beauty of clothing salesmen. Therefore, the first thing that clothing salesmen should do is to have a healthy body and give customers a vibrant impression. Only in this way can customers have the willingness to communicate.

　　 3. Strong ability to develop customers

Excellent clothing salesmen have strong ability to develop customers. Only by finding the right customers can clothing salesmen succeed in sales. Excellent clothing salesmen can not only locate customers well, but also have strong ability to develop customers.

4. Strong self-confidence

Confidence is an essential feature of successful people, and successful clothing salesmen are no exception. Only when they are full of strong self-confidence can clothing salesmen think they will succeed. Psychologists have come to the conclusion that things are often easy to develop in the direction that people think.

When they hold the idea that they can approach and persuade customers and return with full load, clothing salesmen will not worry and fear when they visit customers. Successful clothing salesmen have strong interpersonal skills. Only when they are confident can they win the trust of customers and have the desire to communicate with customers.

　 　5. professional knowledge strong

The fifth key element of sales success is strong professional knowledge. Excellent clothing salesmen have much better professional knowledge of products than ordinary salesmen. For the same question, the general business personnel may need to consult the data before answering, while the successful clothing sales personnel can answer the question immediately and give a satisfactory answer in the shortest time. That is, excellent clothing salesmen are always better than ordinary clothing salesmen in learning professional knowledge.

　 6. Identify customer needs

Quickly finding out customers' needs is the sixth key factor to win sales. Even for the same product, different customers have different needs, and their demands for the product are different. Excellent clothing salesmen can quickly and accurately find out the purchase needs of different customers, so as to win orders.

　 7. Interpretation skills

In addition, excellent interpretation skills of clothing salesmen are also the key to success. Excellent salesmen are good at using the skills of briefing when explaining the product description, providing accurate information that customers want to know in a concise manner, and can accurately answer customers' questions and meet their expectations.

8. Be good at handling objections

The eighth key factor to win is to be good at handling objections and transforming objections into selling points of products. Excellent clothing salesmen are always faster than ordinary clothing salesmen in closing deals with customers first. The competition in the sales market is very strong, and customers often have a variety of choices, which brings great pressure to clothing salesmen.

To catch customers, business personnel need to be good at handling customers' objections, seize customers' purchase signals, and let customers sign orders easily and happily.

　 9. Good at tracking customers

While developing new customers, keeping in touch with old customers is one of the keys to the success of clothing salesmen. Clothing salesmen can continuously create a large number of high performance and need to let customers buy more, which requires clothing salesmen to achieve the most perfect management to satisfy customers. Successful clothing salesmen need to keep in touch with customers, so that customers can achieve high spiritual satisfaction.

　 10. Strong collection ability

Extremely strong Collection capacity It is also one of the keys to success in sales, otherwise it will fall short. Excellent salesmen can collect payment faster than ordinary clothing salesmen when dealing with collection problems. When customers refuse to pay (shirking responsibility, finding excuses or making friends to delay payment), excellent business personnel can help customers pay quickly.

Only by grasping the 10 key elements of sales success, imitating and learning, and strengthening them into their own habits, can clothing salesmen achieve continuous success and better performance.