SIMONGAO Brand Founder Gao Yang: Making Design Must Be Interesting.

Designer clothing brand SIMONGAO creates people

The fashion of Mr. fashion 2009.

A Grand Prix

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At the age of 16, Gao Yang was an ignorant teenager. In order to broaden his horizons, he began to study abroad, first in Singapore, then in the hometown of Swiss jazz, and then in New Zealand.

After walking through several countries, he tried several jobs after returning home, and did not give him enough sense of stability.

The dream of a movie director when he was young was already very far away. Until he became a fashion designer and created a SIMONGAO brand, he was able to ignite his inner passion.

Gaoyang set the tone for the brand is FUN, design must be fun, first of all, I think it's fun, secondly, the design works can not be boring.

At the same time, FUN is a divergence concept. Because of different people, the FUN of a work is different.

It doesn't matter what you use for yourself.

In the years of learning and living in the west, the influence of different cultures on Gao Yang is imperceptible.

At school, there was a thinking mode to guide the class, and Gao Yang got the highest score.

The curriculum helps to dig out the inner potential factors of people's thinking mode.

For example, some people affect him to do a thing the biggest motivation is listening, listening to his thinking mode has the most obvious impact.

Some people must say that he can have a sense of participation in a thing.

Some people only see and understand one thing through observation.

Some people are action parties, so it is impossible for him to think about it again. He must have done it first.

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"Some western thinking patterns are very worthy of our learning. We must admit that Western clothing culture develops faster than ours, and we can accept, learn and catch up with them before we can surpass them.

In this regard, Japan has done a better job. They have made their own style of bringing ism.

The West will also use our culture, the information age, the world wide similarities, the elements of the world should be used.

Can Chinese designers not have Chinese characteristics in designing suits? Chinese people design western suits that Westerners admire.

Relative to the improvement of the foreign garment industry system, the domestic garment industry is relatively scarce in the operation agencies, and designers, such as operators, sales, public relations and so on, must participate.

In foreign countries, there are specialized independent agencies to do so, and designers can focus on design.

Environmental, technological support, factory and resource disadvantage need a group of people who love clothes to insist on and improve.

Gao Yang encourages young designers to go out and have some fresh nutrients for their minds.

"China is a country that does not pay much for design. There are such problems in clothing and architecture.

People pay more attention to the hours and materials of clothing, and what they do in the room and neglect the space design.

At this point, people need to change their minds and give more recognition to the designers.

Comparatively speaking, the vanguard clothing abroad is very complicated, and the fabric is not very good, but it will be better after dyeing and sand washing. But such clothes are not necessarily paid by people in China.

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There are so many aspects that are not human like, and there are good sides in China.

This is an open era, and we begin to pay attention to the development of the garment industry.

The environment of designers is more relaxed and more extensive. They can be free to do so.

At the same time, designers can not be too ambitious, need to slowly mature, and can not sell their works to the price of luxury goods.

Dress design as a kind of FUN

Love beauty is natural, some people appreciate it, some people are willing to create it. Gao Yang belongs to the two category.

"Fashion is higher than plain life, is a pursuit of higher realm, is an attitude.

With this attitude, we can see the fashion industry in a correct way, and some people and things that revolve around fashion.

Fashion is not unreachable, just around everyone. We must infiltrate the idea of cultivating fashion to everyone.

Gao Yang worked as a stylist, making him a designer.

"Stylist is not only for clothes, but also for adding content. I will make clothes myself, and there are many creations in it.

As a stylist, let me know more about people's demand for fashion.

Fashion design is a very difficult industry. It involves not only fashion culture, but also a very large industrial chain. Only by insisting and enough love can we do it. "

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What is FUN, different opinions, the difference of works must be an aspect of FUN achievement.

The uniqueness of Gao Yang's works lies in the revelation of nature.

"Unlike others, it is not deliberate pursuit, what is in the bones, completely released, and then to recycle.

Designers are either unique in style or helpful to the development of design in the industry, or business models that occupy market share are not what designers used to do.

Then there is the influence, designer star.

But first of all, we should make sure that clothes are made ready for everyone to judge and get feedback.

Gao Yang is a conscientious person. He will work hard on a piece of clothing and strive to see integrity in his work.

In the process of collecting inspiration, he recorded the good idea with words and inspirations, so that he could extract it at design time.

"A lot of ideas are abrupt. They don't remember them in time."

He has a very collaborative team, from production, public relations, and even the capital chain, all links are in place.

Gaoyang is a fashion designer, but also in the industry, business is not big, in step by step development, is walking in the small business bigger road.

Referring to the dilemma and distress of the industry, Gao Yang said that every designer would have a dilemma and a different situation. He did both design and operation, and all kinds of plight were numerous.

But he has no time to worry, he needs to relax his mind and cultivate a professional team.

"After the initial stage, I have balanced the aesthetic with the business.

We often say that games without rules are no fun.

Design will give you a lot of freedom, but it will also have a framework to restrict you. The two interdependence and mutual pformation are also a pleasure, and the key is how to grasp it. "

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Mysterious and elegant creative customization

Regardless of men's clothing or women's clothing, Gao Yang defines the brand style as mysterious elegance.

He hoped that the design works could upgrade the beauty of human lines and structures.

The mystery is more reflected in the sense of three-dimensional structure, and can be achieved from the tailoring structure.

Elegance, we should consider the aesthetics of human body and integrate the function of clothing into style.

Color selection is not high enough to polish, and fabrics need to be processed.

Speaking of his works, Gao Yang admitted that the most satisfactory one is always the next series, and every season needs to improve the shortage of the previous season.

There is no limit to design.

Brand development is still in the stage of finding self image and maintaining self image. Finding a style and stabilizing this style is a great breakthrough.

He was satisfied with the first series. "At that time, I was born calf, and many of the works I designed were very interesting and very lively.

Looking back, the first step is the most beautiful, and the growth stage should be recorded.

The stereoscopic version is a small breakthrough in my design.

In my original consciousness, the costume was flat, and later I understood that it had a lot of connotations in it.

The sense of stereo is a very important clue for me to look for directions, as if you see a small light in the dark, and it will guide you, but that's not the torch. "

Based on the fun, Gao Yang is enthusiastic about design and regards his works as creative customization.

He will design clothes for a person, but he does not think it is a high-end customization.

In his view, the advanced customization itself is in the top position of the garment industry in Pyramid. It needs the environment and needs someone to pay the bill.

At present, there are good designers in China, but very few can not be regarded as an industry.

There are advanced fashion week in the world. There are stars who go to show and watch shows. They have certain influence. But some fashion week is also very difficult to develop or even fail to recruit designers.

Taking account of market demand, Gao Yang has divided his works in proportion.

T works, how to have a concept, how to do homework in the trend.

The focus is whether the overall collocation can highlight the brand's style, and will catch the eye and lead the public.

Some products have design sense and style, but they are not so dramatic and exaggerated. Another part of the product is provided to the elite group for Party wear, with a little style. The rest is available for everyone to buy, and can display functions in concept.

Making products according to proportion is a way to let designers see the same concept and different effects.

Some of Gao Yang's works are exaggerated. They are only used in the show. The purpose is to highlight the essence of the brand and not to be concerned with the reality. He says clothes that can be worn on the street can not lead the concept.