Garment Enterprises Squeeze Olympic Games And Start Marketing Campaign

The near future,

It can be described as scarred, first of all, Nike and other enterprises were exploded with NP harmful substances; then Lining sporting goods were run away by executives and bankrupt of subsidiaries. Now the public opinion is coming to Adidas, and it is announced that it is closed at the Chinese factory.

However, in such a poor industry situation, the industry has not only failed to take effective measures, but also taken effective marketing measures.

Instead, they crowded into the London Olympic Games and started marketing campaigns.

Anta is the only partner of the Olympic Committee, but its performance is very poor.

In this year's London Olympic Games, Lining and Adidas were not the only partners of the Olympic Committee but were occupied by Anta.

In one fell swoop, it captured the only partner of the Olympic Committee, providing exclusive Chinese national team's award winning clothing.

However, perhaps the luck is not good. Under the stimulation of the hot topic of the Olympic Games, although Anta has achieved little success, Anta has not been able to get along with the semi annual report just published, and even triggered a war of condemnation and punishment.

In August 5th, Anta sports announced its semi annual report in 2012. The company achieved net profit of 770 million yuan in the first half, down 17%. compared with the same period last year. Meanwhile, Anta expects the amount of orders in the first quarter of 2013 will decline by 20%~30%.

Data show that Anta's three businesses have declined to varying degrees, including accessories business revenue fell by 15.9% compared to the same period, footwear and clothing business revenue fell 12.3%, 10.6%. gross margin, accessories business fell 4.9 percentage points, the other two types of business gross margin declined slightly.

In addition, due to the increase in staff costs, R & D costs and actual tax rates in the first half of, the decline in the company's interim results was greater than the decline in revenue (11.6%).

"How about getting the only partner of the Olympic Committee?"

Ah...

Mr. Cai said this.

Stick to the gold medal strategy, but immediately solve the crisis of brand aging.

Compared with Anta, Lining has always supported five gold medal "dream teams" table tennis team, gymnastics team, badminton team, diving team and shooting team, providing them with match equipment and services.

In addition, the world's top athletes and sports teams Powell, Isinbayeva, Thohir Andersson, and the American diving team and the Argentina / Spain men's basketball team are also wearing Lining's tailored Olympic equipment for them.

Though Lining has not been the only partner of the Olympic Committee because of the loss of executives and bankruptcy of subsidiaries and the European debt crisis this year, his proper strategy has also won a place in Olympic marketing.

Just now, Lining is going to do more than just take the Olympic Games. The most important thing is how to quickly solve the problem of brand aging, reform and retreat, and Lining's plan to enter the real estate market.

Such contradictions do not understand. Lining's crisis will also increase sharply in the second half of the year.

Hongxing Erke develops China's Hongxing Sports

Although the Hongxing Erke did not really enter the London Olympic Games, its Olympic marketing was brilliant.

It is reported that China's Hongxing movement began in 2005, and it is a conceptual marketing between Hongxing Erke and athletic competitive sports. Until recently, Hongxing sports had done miracles again, which has made some achievements for the Olympic Games.

Just when Hongxing Erke is doing the Hongxing campaign, please quickly solve the crisis brought about by the huge financial errors of the audit report exposure campaign.

Semir dress does not participate in the Olympic Games.

361, PEAK and other garment enterprises are directly or indirectly using the Olympic Games, but there is a unique black horse. He not only plays the Olympic Games, nor does he use the Olympic Games, but only plays his own Semir clothes.

According to the first agricultural search data analysis, Semir costumes and Olympic Games related news are few or even zero.

While many garment enterprises are taking advantage of the Olympic Games, Semir clothing has made other marketing strategies. Semir apparel intends to use Semir's Tianjin warehousing and logistics base project for 250 million yuan to raise funds. It also implements the investment through the Semir (Tianjin) Logistics Investment Limited company, a wholly owned subsidiary of the company.

The announcement shows that Semir's clothing increased by two times. The first increase was 120 million yuan, mainly for the first phase of the project, and the second increase was 130 million yuan.

The construction of Semir apparel logistics will bring the effect of less than expected, and even lay the foundation for new forces in the future to open the market.

To sum up, entering the Olympic Games is also a game. With the Olympic Games, it is also fun to play. If you do not enter and play with it, why do you want to squeeze the Olympic Games? Why not learn Semir to be indifferent and make a basic investment in the downturn of the industry?

Comments: Although the Olympic Games have led to certain achievements in the garment industry, but in such a low environment of big industry, it is suggested that

It is prudent to hold that industry.