The Helpless Physical Store Behind The Rampant Online Shopping Becomes A "Fitting Store"

Why are there so many people who only try but don't buy

Ms. Liu runs a business in the commercial street Brand clothing As online shopping has become increasingly popular among young people, Ms. Liu's "nightmare" has come. "There are always some young people who just come to try, but don't buy," Ms. Liu told reporters with great frustration that new clothes are updated quickly in summer, and young people's eyes are also followed up quickly. Every time new products come into the market, many clothes will be "trampled" many times by fitting people before they are sold.

"Customers are welcome to try on clothes, and it is normal that they are not satisfied after trying. However, some people obviously do not come to buy clothes. After trying on clothes, they are very satisfied, but they do not buy them." The most annoying thing for Ms. Liu is that clothes in summer are bright in color, and many of them are not resistant to dirt. After repeated trials, there are obvious stains, which is difficult to remove, After all, no customer is willing to buy clothes that have been tried many times.

The "fitting clan" makes the business helpless

On the 6th, the reporter visited several clothing stores in the commercial street, Weihai Road and major shopping malls, and found that many businesses are facing the same problems as Ms. Liu, especially brand clothing stores. At a brand women's clothing store in a large shopping mall on Yantai Road, the reporter saw many young people selecting clothes to try on. Miss Wang, the shopping guide in the store, told the reporter that because the brand's clothing is mainly young and fashionable, it is very popular with young people, and the sales volume is also good, but it also faces many situations of only trying not buying. "Sometimes customers go directly to a certain type of clothes after they arrive at the store, pick it up and go to the fitting room to try it on. After they try it on, they leave with satisfaction, but they don't buy it. This is obviously a good idea on the Internet to try it on." Miss Wang said that customers are God, and you can't try on clothes to customers in any way.

Mr. Sun, the owner of a clothing store in Weihai Road, told the reporter that there were still many customers who looked after clothes in the store, but felt that it would be cheaper to buy them online. After recording the product number and size, they went online to shop. "There are many people who just try and don't buy, but we can't drive them away if they don't buy. However, the number of such customers will have an impact on the normal operation." Although we can't drive away customers, Mr. Sun is also tired of the growing number of "fitting people". Now many clothing stores directly tear up the product number, hide the tag or attach labels to deal with the "fitting family". She also considered following this approach, but felt that it could not fundamentally solve the problem.

The majority of "fitting clan" young people

Later, the reporter interviewed many citizens who were shopping in the commercial street, and found that many citizens had experience of acting as "fitting people", most of whom were young people after the 1980s. Xiao Zhang, who has just started working, said that she has loved online shopping since she was in college. Her clothes, shoes, hats, and even backpacks are all purchased online, which is not only convenient, but also cheaper than physical stores. But online shopping can only see but can't try, which makes Xiao Zhang very upset. When it comes to clothes that are slightly expensive, in order to buy the right size, Xiao Zhang will go to the physical store to try them on first and then decide. Sometimes when shopping, Xiao Zhang will also write down the product number and size of the clothes he likes, and then go to Taobao to find a cheaper one.

Ms. Wang, who has operated a clothing store for many years, also said that the "fitting people" who only try but don't buy are more young people.

In the face of an increasing number of online shopping "fitting people", Mr. Zhang, who has been engaged in the clothing industry for many years, is not worried. "Because the after-sales service of physical stores is very comprehensive, which is the weakness of many online stores." Mr. Zhang said that many clothes sold online are indeed cheaper than physical stores, but the after-sales service is not as good as physical stores. Although online shopping is cheap, there are many pitfalls, and the quality of online stores is difficult to guarantee. The good and the bad are mixed, and it is unlikely that you can buy 100% authentic products. Once online shopping disputes occur, consumers will also be in trouble.