Six Key Points To Choose Brand Clothing Store Need Attention

I. field visits

Choice of business brand

The key to join is the product, because the product is the most direct contact with consumers, consumers do not accept, everything has become meaningless useless.

Therefore, for garment joining products, we must pay great attention to product development and the positioning of style and personality. We should have a thorough understanding of products, materials, workmanship, functional characteristics and so on, so that we can have a real idea.

Two, check the strength of the company.

Nowadays, there are a lot of independent operators on the left side of the road, who do the banner of tiger skin and do some work similar to clothing packaging in appearance. They also want to join the trend of clothing management, but they are very systematic, incomplete and unprofessional.

The operation of clothing affiliate is not a matter of making a superficial appearance, but doing practical things. Therefore, we must have the strength to support this series of supporting work, such as the size of the brand women's wear company.

Strength, whether the historical time of operation is still rising, the level of management and so on.

Three, find flaws.

A mature brand operation plan must have been carried out for a long time in its internal research and demonstration, and has been related to training at all levels at the internal level. Therefore, the internal operation of its brand women's joining company is clear. When asked about the company's personnel at different levels, all answers will have very consistent content, and the results of the questions and answers are different, indicating that the operation of the brand is very big.

Four, seek professional and standard.

The establishment of brand women's wear must be completed in a professional person or organization. Therefore, it has a distinct normative nature, such as enterprise's data, policies, document format, enterprise wall system and cultural content; the mental outlook and etiquette and behavior of employees in the enterprise, or from the simplest business card or the level of a phone call, we can observe the brand strength of the enterprise.

Five, goods ratio three

From the comparison of many Brand Company contacted, there will be a clear understanding that each director's strength, strength or non professional strength, professional or non professional, suitable and unsuitable will make the brand women's franchisee have an accurate judgement.

Six, online franchise

Choosing a formal website for garment industry is very important. Choosing a network channel is convenient and quick, but novice can open eyes to distinguish the reliability of information sources.

China Women's clothing network is the only website in the industry that relies on * * to host the apparel industry.

Attention details:

1, ask women's clothing merchants to join headquarters to produce relevant supporting documents, such as registration certificate and registration certificate.

Joining is that the headquarters will authorize the brand to the women's clothing store. The headquarters of the women's clothing merchants must have the trademark right of the brand before they can authorize the female dress agent.

2, the franchise costs: Generally speaking, women's wear investment promotion headquarters to women's clothing agents charge three kinds of fees, including franchise, royalty and deposit.

3, the headquarters supply problem: general women's clothing investment headquarters will require women's clothing agents must purchase goods with headquarters, not private purchase, and this is often the headquarters and women's clothing agency disputes the most.

4, business district protection problem: usually the women's clothing investment headquarters to protect the same system stores will not compete with each other, will have a business circle protection, that is, in this business circle, no longer set up second branches, so women's franchisees to protect the scope of the business circle is wide, women's clothing agent must be clear.

The wider the scope of protection, the more advantageous for women's wear.

5, liquidated damages: Women's wear contract template is generally drawn up by headquarters, of course, it is more favorable for women's wear investment headquarters. Therefore, in violation of contractual penalties, women will generally only list part of the women's wear, and women's wear headquarters will not be mentioned.

Therefore, women's clothing agents should be able to make relative demands. They should also be punished for violating the contract at the headquarters of women's wear merchants. In particular, it is necessary to stipulate that headquarters should deal with those services and logistical support for women's clothing stores.

Finally, it is necessary to suggest that you choose partners, choose a company, or choose one.

More importantly, it is very important to see the practicality of the brand women's clothing joining the enterprise and team. It decides whether the enterprise can develop the market more objectively, respect the market rules and expand the market.