Thinking Behind LV'S Anti-Counterfeiting

Last month, the news of the world's big LV counterfeiting in Nanjing was raging. The three most famous fashion shopping plaza in Nanjing, Laidi, the North Rim market and Tao Tao lane management, were in the defendant's seat of the intellectual property court of the Nanjing intermediate people's court in July 7th, July 23rd and July 24th. They were involved in the war of rights protection of LV.

In these three cases, the defendants were involved in the sale of LV fake market owners and market managers.

This is not

The first safeguard in China, a few years ago, had similar moves in cities such as Beijing, Shanghai, Dalian and Hangzhou.

In fact, from the big card to enter the Chinese market, the consumer's high consumption enthusiasm has been aroused. Fake goods have existed since that day.

But in the market cultivation period, the big players hold the attitude of acquiescence, because they need to use fake products to enhance their popularity.

With the increasingly smooth sailing in this market, the big names in the consolidation period and the vigorous development period obviously do not need these. Even the existence of fake products will also affect their sales and reputation.

Obviously, the higher the popularity of the brand, the easier it is to be counterfeited. It is inevitable in any market in the world.

The famous red shoe brand Christian Louboutin carried out many activism activities last year.

Gucci has not stopped in Italy and France for several years.

But how effective is it to use only this kind of temporary solution to tackle the problem of fraud? LV has not stopped the pace of counterfeiting in recent years. Is the phenomenon of selling and selling still existing?

The ability of one party is limited. On the road to counterfeiting, brands, businesses, consumers and relevant departments of the state can only form a greater resultant force and be consistent with the "false" by combining together.

For brands, we should strengthen publicity efforts in areas with key development and popularize consumers' awareness of them.

In addition, enhance the anti-counterfeiting strength of products, for example, like Fendi, add a special laser engraving anti-counterfeit code to all the lining of bags, or put a leather card in each bag like Bally, and there is not a certain number of original codes on each leather card. Customers can check the code on the official website of Bally to distinguish authenticity.

For businesses, while providing the necessary sales sites and other related services for owners, it is necessary to really implement their own regulatory duties and effectively supervise the sales activities of owners.

Instead of keeping a blind eye, it's like an embarrassing ending like Nanjing fashion Lai.

What consumers want to do is to polish their eyes and avoid being cheated.

On the other hand, we must establish a correct concept of consumption, do not buy "fake" for the sake of so-called "face".

For the relevant departments of the state, we should actively protect the intellectual property rights of the brand, especially the intellectual property rights of original and unique fashion design.

As early as 2010, US Senator Charles Schumer proposed a bill of innovation design protection and piracy prevention law to protect the interests of domestic designers.

The relevant departments may as well follow the example to create a set of intellectual property rights protection laws that conform to their national conditions, so that brands can compete fairly in a healthy and orderly market.

If the strength of these parties can make them together, it is hard to believe that fake commodities are based.