Van Guest Leads The First Internet Clothing Business Standard

Recently, fan revealed that the "enterprise standard" developed by fan Ke pin pin has passed the preliminary examination of the relevant state authorities and has yet to be approved.

In this regard, Hu Haishen, the assistant president of the first production center, said, "the color fastness, pH value, formaldehyde and other indicators of the product are not lower than the national standard, even some products are higher than the national standard, which is the first in the Internet brand industry."

All guest "force" clothing standard

It is understood that, in order to ensure the objective neutrality of the quality inspection results, all customers are independent of the quality inspection center from the basic products and new products department this year. As the third party quality inspection agency within the company, they have a team of about 200 people. They are distributed in warehouses in North Guangdong and other places, and strictly control the final entry of products into the warehouse.

It was also launched in July.

The QMS quality management system, from sample management to sampling inspection, is closely related to the production and product departments, and timely analyzes and feedback the results, playing a leading role in the front end.

"The quality inspection department was both an athlete and a referee. After the separation, the responsibilities and responsibilities were clearer and clearer, and professionals were used to do professional things. After adjusting, the quality inspection center has significantly improved its efficiency and personnel management this year," he said.

The average pass rate of VT products is more than 95% this year, and some products have reached 98%. "

For product safety, especially the detection of metal products, the customer quality inspection department carries out 100% verification of the sampling garments. Once the problem is discovered, the three party will unpack the case in person, and the situation is serious, and the production qualification of the manufacturer will be directly abolished.

According to van guest, due to the improvement of the quality inspection standards for all customers, some small and medium-sized factories that grew up with suppliers have also made corresponding increases in inspection equipment.

In addition, customers also require the formaldehyde, pH, color fastness and other physical and chemical properties of the products to be tested by the third party.

It is reported that all guests' testing partners include Guangzhou fiber testing center, Shanghai fiber testing center, Beijing fiber testing center and China Textile Association testing center. Foreign and private testing institutions include "SGS" (general certification office in Switzerland), "ITS" (Intertek Testing Services), and "CTI" (Hua test).

In this regard, the head of the science and Technology Department of China Garment Association said, "more traditional clothing enterprises are involved in the revision of local standards, industry standards and national standards, but only a few enterprises with strength and courage will set enterprise standards for their products.

After all, they have to enter the shopping mall and other channels. The high standard is not conducive to their immediate interests, which is like lifting a rock to hit their own feet.

And the behavior of all customers doing business standards is leading in the Internet's own brand.

"In the future, more enterprises will exert their efforts in formulating enterprise standards and enhance their brand value through self-restraint of quality."

Integration and optimization of suppliers

According to the customer introduction, in addition to the quality inspection center in the product warehousing quality of the product to the outside, the guest will also check the quality inspection, production process by the customer production center staff stationed in the factory for quality control, before the factory, the quality inspection center will also send employees to factory inspection, check the quality of products.

In addition, the sampling customers in the early stage of the product are also more cautious. They will confirm the three samples, such as plate type, monochrome and panchromatic sample, and adjust the changes in time to avoid problems before the mass production of the products. Risk assessment is carried out at the stage of product sample development, which is intended to observe the comfort of the consumers and whether the products are damaged after washing the clothes.

Through years of running in, all customers have met a large number of excellent suppliers.

And on some important product lines, in order to ensure the quality of products, van guest has been gradually promoting the designation of surface and accessories this year, and has begun to integrate and optimize suppliers.

Chen once said that the partners in processing and manufacturing industry are very important to customers. In the current huge organization of customers, the most important part of the industry is suppliers.

"Companies like Meng Na, Shen Zhou and" typical rules "have grown up very well.

The stability of their quality and the mutual trust between the international brands are very important.

Quarrel for quality standards of canvas shoes

Canvas shoes are the star products of all customers. Last year, they sold 5 million pairs, selling well and high performance price ratio, making many traditional big manufacturers do not believe it, nor are they more convinced.

It has been revealed in the past, "from the day we canvas shoes, people have repeatedly checked our canvas shoes, why are they ready to make our canvas shoes?"

Our T-shirt is also repeated quality inspection, the traditional clothing industry's insidious recruitment method is much more ruthless, this is the foundation of everyone's life.

Shanghai Hongshang shoes, a supplier of all canvas shoes, also serves traditional brands such as Metersbonwe, XTEP, Disney and Hongxing Erke. In 2011, it produced 2 million 300 thousand pairs of canvas shoes for all customers, accounting for 80% of factory output.

Hu Qilong, chairman of the Shang Hong footwear industry, has impressed with the high quality requirements of van customer service: "all customers have surpassed CONVERSE in terms of quality requirements and inspection targets."

Hu Qilong said that the "super glue" of canvas shoes (that is, the length of the rubber belt in the shoes and shoes) should not exceed 2 millimeters, and the requirements for the shoes made by Shang Hong were only 5 millimeters, which could be brushed with closed eyes. In addition, the "glue" (the sole could withstand several kilograms of pull) was required to achieve 3.5 kilograms.

The national standard is only 1.8 kilograms. Before another famous brand asked for 2.5 kilograms on the macro, all were decisively rejected.

The improvement of the quality standard means the increase of the cost. Hu Qilong said that he often quarrels with the responsible person of the quality standard and the guest of all sincerity, but in the end he can't beat the big buyer. "The quality is strict, and the output is down. Before, our two production lines can produce 5000 pairs of shoes a day, and now we can produce 3800 pairs at most."