Jinjiang Shoes City Advertising Innovation, Hot Melt Glue, Environmental Protection And Health, Like Bubble Gum.

Recently, a slogan such as "hot melt adhesive that can be eaten" has been quietly installed in the billboards near the shoe capital of Jinjiang, which has attracted wide attention in the industry. As the initiator of this slogan, Huang Changcheng, general manager of Jinjiang the Great Wall rising industry and trade development company, told reporters that "environmental protection and health" brand became the "king of size" to break through the hot melt adhesive market. The industry believes that after the "environmental protection and health", the hot-melt adhesive industry is leading the upgrading of the whole industry with innovation.

　 Playing "environmental protection, health" brand

"You can come to our company to understand the situation of this product." Since the "edible hot melt adhesive" billboard was hung on both sides of Chen Dai Road in Jinjiang, the phone rang in the yellow the Great Wall. During the reporter's interview, there were 3 phone calls coming in to consult the specific information of "edible hot melt adhesive" products.

"Use" can "to prove that this product is environmentally friendly and healthy. Huang Huang said on the side of the show that the "edible" hot-melt adhesive for reporters. In the meantime, he also picked up a piece of hot melt glue to bite, to prove that this product is environmentally friendly, healthy, and can "eat".

"This type of hot-melt adhesive is mainly made from natural rubber and the same" raw material "from our snacks. At present, this hot melt adhesive is mainly used in shoes, children's products, sanitary napkins and other fields. Yellow River introduces the hot melt adhesive that can be eaten in.

All along, the pungent and unhealthy smell is the two problem that hot melt adhesives have been widely criticized in the process of manufacturing. For export-oriented processing enterprises, hot melt adhesive these problems will often become an important reason why products can't get out. "Even the" single "can not be - workers feel hot melt glue taste, fear of long-term health for their own health. Therefore, the labor cost of enterprises has also been raised accordingly. Yellow the Great Wall explains why they play the "environmental protection and health" brand. In his view, the "selling point" of product environmental protection and health is very attractive to customers. Environmental protection and health will also become the trend of the future development of the hot melt adhesive industry.

There is no coincidence. In Jinjiang, aiming at "environmental protection and health" is not just the rise of the Great Wall and industry and trade development company, but also on the billboards of big and small near the shoe Road, the slogans of the hot melt adhesive company are more or less "green" and "healthy" in the slogans of the slogans of the hot melt adhesive company. ""

It is understood that Jinjiang and the development of resin development Co., Ltd. is also in the hot melt adhesive industry "environmental protection, health" field. "We are developing small and environmentally friendly hot-melt adhesives recently, and we will be able to face the market by the end of next month." The company's general manager, Ding Chang County, revealed.

　　 Innovation leads industry upgrading

In fact, in the domestic hot melt adhesive industry market, wholly foreign-owned enterprises have been occupying a more important position, such as Henkel, fule and other industry leaders occupy a large share of the market share. footwear And infant and child products companies also cooperate with them, and these foreign companies are more environmentally friendly and healthy.

The industry believes that the same environmental protection and health card, the domestic hot melt adhesive companies want to shorten the gap with them, we must work hard in the "innovation" two words, differentiated hotmelt products will become an important weapon to pry open the domestic and international hot melt adhesive market. Wei Yafei, director of China Leather Association, said that although the number of foreign owned hot-melt adhesives is small, but the scale is large, the added value of products is relatively high, the brand effect is obvious, and most of the products occupy the more high-end market abroad. "But in recent years, especially in the developed area of Jinjiang, the hot melt adhesive enterprises have made many innovations in the category of some subdivision products. Their product technology has made great progress, and even can compete with the international giants in the more high-end market. On the other hand, the application fields of hot melt adhesive have been expanding, the market segmentation is obvious, new materials and new varieties have been developed continuously, and some enterprises are beginning to realize the importance of attaching importance to talents and strengthening technological innovation and technological transformation. Wei Ya Fei told reporters this.

In fact, "environmental protection and health" is leading the new upgrading of the domestic hot-melt adhesive industry. Behind this, innovative products and research and development of differentiated products have also become the first choice for hot melt adhesive enterprises to invest and build.

"We have a hot melt adhesive R & D center, and nearly 10 teams will invest at least 2 million yuan in research and development expenditure each year." According to Huang Changcheng, although their company is small in scale, the "pay" for hot melt adhesive development is not small at all. At the same time, innovation is also a "rigid" requirement for downstream enterprises. "International brands and domestic brands come to our company for inspection. They will always ask about the construction of our R & D center and what innovative products we have recently." According to him, they have reached cooperation with Adidas, PEAK, XTEP, Jordan and other brands to supply hot melt adhesive products for these brands.

And Wang Huiyi, general manager of Jinjiang Hui Yi shoes Plastic Co., Ltd., innovation will definitely become a trend of hot melt adhesive products. "In the future, different products will have different hot melt adhesive requirements. For example, footwear products, children's shoes require hot melt adhesive must achieve the goal of not stimulating the skin, which requires hot melt adhesive enterprises to solve the needs of downstream enterprises through innovation. "