The Closure Of International Giant Brands Is Becoming A Trend In China.

Allegedly, as China's wage standards gradually improve, Adidas hopes to move the production line to Southeast Asia with lower labor costs, and is likely to move to Burma.

Nike, its rival, closed its sole sports shoe factory in China in 2009.

For Nike and Adi, the cost performance made in China is no longer an advantage.

This indicates that the downstream period of Chinese foundry factories and manufacturing industries is coming, and that the international giants are closing down factories directly under China is a trend.

July 18th, sports

Adidas has confirmed that it will close its only own factory in China this year because of its strategy of reintegrating global resources.

The factory is located in the Suzhou Industrial Park. It is a wholly owned subsidiary of Adidas group 100%. The company also emphasizes that Adidas still has more than 300 cooperative agents in China, which will not affect production.

It is worth noting, but there is no need to worry too much.

China's manufacturing industry already has a large scale, high-quality labor force and industrial support. There is no substitute at present. The key is to improve the supporting level of the service industry, especially the financial services industry.

Why do not we pay more attention to the problem of industrial migration when everyone focuses on China's industrial upgrading? Why is China so large that overseas enterprises are moving their factories to Southeast Asia instead of central and Western China? This involves China's overall strategic development capability.

China's foreign trade industry is faced with a big baptism, pformation and innovation, leaving little time for China's foreign trade enterprises. China's manufacturing and trade union are gradually becoming history. Who can control the two ends of the smile curve? Who can go ahead with design, research and development, innovation, marketing channels, services and quality?

This phenomenon shows that the industry is undergoing gradual pformation, but such a pformation is passive. The actual industrial pformation and pformation have not kept pace. A large number of low-level idle labor force in the society has not been released. The development space of private enterprises is narrow, which is related to monopoly in related industries, and the market should be moderately liberalized.