The Name Of Nike Shoes Comes From Feathers On The Wings Of Greek Goddess.

It has always been felt that NIKE's sports brand is so successful that there is always something to learn from it.

Only by looking at the data can we know the origin of the NIKE name.

NIKE is the name of the Greek goddess. Its trademark symbolizes the SWOOSH (feather) of the Greek goddess's wings, which represents "speed + movement".

NIKE has been exploring and innovating since its establishment. With its strong strength, it has been ahead of the similar brands. It has largely occupied the world sports brand market. In 1999, the company launched the most innovative Alpha products designed for the top professional athletes in special events. The five dots mark the five steps of "investigation, exploration, innovation, verification and competition".

NIKE a familiar American sport

Brand.

In 1971, Phil Nate, founder of the blue ribbon sporting goods company (philkinpht), decided to rename the company in order to expand its Asian market and improve its image.

The boss put forward the name of "six dimensions" but was denied by the company staff.

Finally, the boss asked the clerk to put forward a better name before the deadline. Otherwise, he would insist on the name of "six space", which lasted for only 12 hours.

Jeff Johnson, the only full-time employee in the whole company, spent 3 hours in the two places' time lag. He tried to rack his brains and think hard, but he did not make much progress.

Tired and sleepy, Geoff, who loved ancient Greek literature, met with the goddess of victory in the ancient Greek legend Nike. In the dream, the goddess brought inspiration to him. So he put forward Nike (Nike) as the new name of Blue Ribbon Companies, and was recognized by her boss.

In 1978, after the company's sales exceeded $100 million, the blue ribbon sports company officially changed its name to Nike. Today, it has become a synonym for hundreds of millions of assets.

As for the Nike logo, the famous "hook" figure is a design that was bought for 35 dollars - a creation by a student of design department in Atlanta.

The hooks that people see now are much smaller than they were, but they express a stronger sense of speed and excitement.