Beauty Shop Owners Busy Business: Alternative Marketing Means Off-Season Business Is Not Light.

There's a woman named Yang Liu.

Friends like to call this.

For "Yang Xia Xia", I do not know whether it is because of her hot temper, or because of her bravery in starting a business.

A girl's dream can be romantic, aesthetical, and unrealistic. For the young Liu who just graduated in June this year, the dream is to stick to it.

When he was in college, Yang wanted to be a fashion designer, but he had no choice but to choose the animation profession.

Professional change obviously can not let her give up her insistence. Sophomore, Yang Liu opened a clothing store in her school. The decoration of the shop, including the style of her clothes, was designed and selected by willow herself. She said, "I enjoy every detail of the process."

Turning to the internship period, willow will

The shop turned out and registered the Taobao shop.

Although there was not so much energy to manage at that time, shops had neither flow nor sales volume, but for Yang Liu, the existence of this Taobao shop was also a persistence for their ideals.

After graduating from college, Yang Liu, who should have become a cartoonist or animation designer, naturally chose the dream she had been insisting on.

Shop name is called "Jane doctrine" Taobao shop, has become Yang Liu's own business.

Buying, taking pictures, adding new products, decorating shops, from a few businesses to now have a self created brand J.TOP, this is the result of twelve points of willow's efforts combined with alternative marketing methods.

Accidentally hit the promotion weapon.

In less than 90 days, the shops of Yangliu reached the prestige of the 4 drill, but it was obviously unrealistic to wait for customers to come to the computer orderly.

Jane Eyre was a registered shop during her internship and remained idle until she graduated.

Yang Liu said: "when I really entered the Taobao industry, I found that I knew nothing about it. Shop decoration, management, supply, baby promotion, photo taking, shelves and so on, big and small messy things made me dizzy."

Normal people will think of giving up when facing these difficulties, including willow.

Fortunately, Yang Liu persisted, and was supported by friends without hesitation. Only then did we see the "Jane doctrine" that we saw today, a magic shop that created 90 days to rush to 4 drill.

I don't know anything about willows. I learn from other people's experience and explore in the process of searching.

If the shop is not beautiful, it will be renovated. The baby pictures will be taken in full, and the descriptions will be as detailed as possible, so that the customers in the shop will have a good impression.

At the same time, "Jane Eyre" has a fixed supply channel, which can ensure the good quality and low price of the baby, coupled with warm customer service, all of which make the customers of the shop slowly increase.

Did not participate in the activities of Taobao, but in April, one day, traffic increased significantly, thanks to the shop launched their own buy one get one activity.

Get the benefit of the guests, and actively promoted the promotion of Yangliu shop, this is the reason for the increase in traffic in April.

Yang Liu told reporters: "push and push is a platform for Taobao buyers for mobile phones, and the publicity is very strong."

Direct train is too burn, other activities can not be named, Yang willow can only find another way to attract customers through low profit, and then bring traffic through the word of mouth, but with 90 days get a 4 drill shop.

Alternative

The off-season is not bad.

The hot summer is the off-season of the clothing industry, and the natural flow has dropped dramatically, bringing the holiday tide of Taobao shopkeepers.

But Yang Liu obviously does not think so. Although it is off-season, they still make money every day to prepare for autumn.

Yang Liu said: "sales off-season is not nothing to do, it can communicate with customers to cultivate feelings.

We will chat with our dear children and ask them for advice.

Is customer opinion really useful for store promotion? The answer is yes.

Just because a guest shared the treasure of Yang Liu's family on pushing and pushing, in a few days, a small shop with 4 hearts reached a daily turnover.

This experience made Yang Liu decide to include everyone who bought clothes in "Jane Eyre" into a file, plus friends, often chatting and communicating with new guests.

For the busy season after the off-season, the newly graduated beauty shop owner obviously has a plan. "For the busy season, the first thing we need to do is to prepare adequate supply of hot cakes, and at the same time we should study and find new models."

The novice shopkeeper seems to be a lot more competent and confident.

Yang Liu believes that if Taobao is interested, it can be used as a second occupation, but in such a case, shops can't get up because shops are really time consuming and energy consuming.

Only by taking Taobao as your business and studying and groping with your heart and soul, with a little improvement, you will find that your waiting and paying are rewarded.