Lining Helped Taylor Win The Olympic Games.

Li Ning Co can achieve better results for the international resources Olympic Games. By understanding the characteristics of motion, exploring demand, measuring data and repeatedly communicating, Taylor finally built up his exclusive "Olympic boots" to help him win the final in the men's three level long jump finals in the 2012 London Olympic Games.

With the passage of time, Lining's sponsorship competition is drawing to a close. In order to make international resources better shine in the London Olympic Games, Li Ning Co decided to change its marketing ideas and give full support to Christian. Taylor made brilliant achievements in the final of the men's three level long jump finals in the 2012 London Olympic Games.

Lining's exclusive "Olympic boots" for Taylor, American player.

Lining helped Taylor win the championship of the men's three jump.

In the just concluded 2012 London Olympic Games men's three jump long final, the American Christian - Taylor won the gold medal - behind the genius is also inseparable from the support of the professional team.

It is reported that Li Ning Co can achieve better results for the international resources Olympic Games. By understanding the characteristics of sports, finding out needs, measuring data and repeatedly communicating, Taylor finally created his exclusive "Olympic boots" to help him win in London.

Speaking of the core design concept of Taylor's Olympic spikes, Du Lifei, director of the footwear products Department of the Ministry of sports resources,, said: "the professional design team of the Olympic Games boots follows the core design concept of" multi fusion ". Compared to the perfect combination of Olympic clothing and Chinese culture, the Olympic Games boots seek the high integration of athletes' body and equipment, that is, the feeling of shoe foot integration, trying to make the game boots into an integral part of athletes' body, so as to achieve the perfect fusion of match equipment and athletes' body.

In order to follow the "fusion" core design concept, in addition to the technological pursuit of the concept of "fusion", Lining's designers also focus on listening to the functional needs of athletes.

In this regard, Li Ning Co sponsors and innovative sports shoes.

Li Weituo said: "we studied carefully the deformation and force of each foot when the foot touches the ground in each athlete's starting, taking off or throwing action, and measured the foot data of athletes in detail.

Even every step of the way, our design team repeatedly communicated with athletes, through a large number of data analysis and continuous testing of products to meet the individual needs of each athlete.

The ultimate goal of "convergence" is to enable all proprietary designs to maximize the release of speed and efficiency.

One of the designers of "Olympic boots", Li Weituo, Li Ning Co shoe product designer, proudly introduced to reporters when he expounded the core product technology: "in order to achieve a high degree of integration with athletes, we applied three-dimensional molding technology in the design of athletes' spikes.

The biggest advantage is that the shape of the shoe can be molded completely according to the athlete's foot shape.

Breaking through the traditional shoemaking technology from plane to solid, the stereoscopic molding process can realize the direct molding from the stereo, and press the mold according to the foot shape of the athlete in the manufacturing stage. Then the seamless fit technology is applied to the assembly, and the perfect fit between the nail shoe and the athlete's foot type is achieved.

Fusion -- the unity of personal identity signs

In order to follow the core design concept of "fusion", in addition to the technical pursuit of the concept of "fusion", Lining's designers also focus on listening to the functional and psychological needs of athletes.

Lining's designers, according to their personal characteristics, have designed an exclusive symbol for their athletes to symbolize their personal identities, aiming to provide athletes with positive psychological hints and support.

Christian Taylor (Christian Taylor), the personal symbol of the sea god, has double meanings. It represents the combination of the alphabet CT of Taylor's name, and it also implies the blessing of the Trident Sea God from home.

It has been proved by practice that Taylor is wearing his own Lining boots on the field, which has stronger psychological superiority and firm belief in gold medal, which helps him realize his dream and make changes happen.