In The Face Of The Great Potential Of Men's Underwear Store, Please Be More Careful.

Watch out for exaggerated and marginal publicity.

Often in some large portal business opportunities, or some specialized investment website to see some attractive advertising, what "invest thousands of yuan, earn ten thousand", what "starting from scratch, earn eighty thousand", and even more, "starting from scratch, earning 100 million per year" and so on. These seemingly absurd propaganda can be seen by a discerning eye at a glance. But there are a few hidden seductive propaganda that may still be tempting to many investors.

What needs to be reminded is that Investment People must have a good mentality. They believe that success requires considerable human and financial resources. After all, they are "one hard work and one harvest". Those so-called zero investment (low input) can get huge profits. When making choices, they must keep their eyes open and carefully decide.

When choosing investment, avoid the myth of superstition and wealth. Only by hard work can we get the corresponding reward.

Don't be blinded by false information.

Many companies, after enjoying the title of "Hongkong company", have already started to be suspected of providing false information, because many such companies often register only one company in Hongkong (this registration is very simple), but actually there is no office space and personnel, and there is an empty shell. The so-called Hongkong company is just a very ordinary company in a Chinese city, and the international image advertised is not broken.

Nowadays, many companies use people's psychology to admire the ocean, and like to label themselves with foreign brands. In order to get the name of foreign brands, many brands register their trademarks abroad, and then they have to name their products in a big way. There are also some brands that use people's knowledge of trademark law and so on, and even have registered to save themselves, so that they can impress themselves with a "foreign seal", which is 100% of the fake foreign brands.

The author reminds me that when selecting a company or brand, we can ask him to produce relevant certificates, so that it is easy to tell the truth and falsehood.

Beware of awards trap

When you are attracted by "x ten big brands" and believe in famous products, one of the things you have to do is to explore the story behind it. The case of Fang Fang reminds us that there are many so-called organizations that aim at economic interests, and often organize various kinds of appraisals to induce consumers. Therefore, there may be some dark or false information behind some awards. This requires investors and consumers to look at the awards and not just look at the surface, but also the source. Do not be fooled by the so-called authority.

There are also some illegal brands under the banner of famous trademarks and international brands. Ridiculously, even the official trademark registration certificate has not yet been issued, and which famous trademark has come from. Some brands claim that their products are exported to Hong Kong, Macao, Taiwan and so on, but actually can not find any distribution traces in the region. Therefore, whether the aura can really be gorgeous needs us to explore and think more.

Learn to plan carefully

Many investors often encounter such a situation when choosing investment projects: for example, they charge 28800 yuan for the goods, match the original price of 28800 yuan, distribute about 8000 of the decorating materials, and then return 28800 yuan (the premise is that they return within 10% months of the purchase amount within one year, no more than one year, and return 28800 within one year). Seriously consider this investment budget. 28800 yuan of goods, if calculated in accordance with 65% off, the actual cost of only 10800 yuan, the distribution of decoration materials, if the cost accounting may be as long as 3000 yuan. So the total payment should be about 13800 yuan. Let's take a look at the return policy. If the purchase is 65% off, the 10% return bonus is 68.5% off. Of course, if the amount is returned to more than 28800, the purchase discount will return to 65% off. Other and not say, but for the first time invested in the 28800 yuan, 15000 yuan is paid for.

Generally speaking, the investment cost is very clear, and the profitable digital game on the surface may be full of loopholes after careful calculation. It is too late for investors to have an abacus before they know it.

Exploring products market adaptability

The key for investors to choose brands is to examine the degree of acceptance and recognition of the brand products in the market. Nowadays, men's underwear industry has three different categories of products. One is the sexy sex type (mainly with interesting styles and alternative colors), the other is conservative (roughly ordinary fabrics, regular colors and styles), one is fashion trend (new fashion comfortable fabrics, fashion classic colors, and comfortable and comfortable tailoring). The three products are suitable for different consumer groups and sales methods. The first group sees more in online shopping, and the customer group is relatively limited. The second category appears on the supermarket shelves at a low price. It is the most popular product, and the consumer group is more natural. The third category is more common in specialty stores or counters, representing the development direction of men's underwear, and is the new favorite of the middle and high consumer groups.

To study products, we need to do more research on brand products. Underwear At the stage of development, some brands only enter the industry with a profit making attitude. Such brands do not pay attention to the design and development of products. They often sell some goods that are not guaranteed or not by wholesale market, and name their brands. They do not really stand on the investor's standpoint and consumer's position to make products and make brands, let alone stand at the height of the industry.

Remind investors to take a comprehensive consideration when entering the stage of entrepreneurial choice, weigh their business methods, methods and brand positioning, product positioning is consistent, to explore whether the brand is responsible, down-to-earth for the industry, for investors, for consumers, so that we can take a solid step in venture capital entrepreneurship.

Make full preparations for starting an undertaking

Investment is risky. We must be cautious when entering the market. Regardless of the type, the investment in that industry requires various efforts and risks. The success or failure of investment, of course, is affected by various factors. Of course, success will favor those who are wiser, more industrious and more confident. Therefore, we should actively meet new challenges and make preparations for more time and energy. We should learn from experience and make innovations when we have good performance.

Store area, not too large, generally speaking, 15~20 square meters is more appropriate. The total rent is relatively high, but sales are not necessarily proportional to the increase in the area, so the proportion of expenses has increased and the profit margins have been reduced. Priority is given to the shops in the surrounding streets such as business district, financial district, office area, etc. the clothing store in this area is more centralized and more suitable, and customers with fixed high consumption ability form a good consumption atmosphere and habit.

In addition, we need to prepare funds and knowledge well. In terms of funds, the shop charges that need to be considered include rent (transfer fee), shop decoration and props, the cost of the first purchase, the margin deposit and the reserve fund. In terms of knowledge preparation, we need to be familiar with relevant policies such as industry and commerce, taxation and so on. We are familiar with consumer psychology and the main consumer groups of men's underwear. We are familiar with the characteristics and market conditions of men's underwear industry, and have a good understanding of the characteristics of our products and the knowledge of new clothing materials.