The Boutique Has A Unique Way Of Running Clothes.

Over the past few years, with the gradual increase in the demand for personalized wear, boutiques have also reappeared. The third floor of the new people's paradise has gradually become a gathering place for the new generation of boutiques.

One of the small shops, set up T stage, opened the show in the shop, coupled with exquisite layout and fashion elements, we found the exquisite and graceful of the new generation boutique.

Amazing move: the show moves in Boutique

The clothing store is very special. There is a T stand in the center of the shop. There are two fitting rooms on either side of the T stand. Jiang Shijun, one of the shopkeepers, said, "it's a unique design for customers to get out of their clothes and have to come out of the T type."

"Fitting is like walking on show." Yang Jing, another shopkeeper, smiled and said, "there is no safety mirror in the fitting room, which forces customers to come out and enter our" show area ".

The two girls said that many customers were not too confident, they tried to dress but did not dare to wear them out. In this way, we can not only encourage customers to try on clothes, but also let them "show" clothes and find the sense of being a star.

Goal: lock in fashion white collar

The target location of the shop is the 20 to 35 year old fashion white collar people. We can see that the clothing style in the shop is exquisite and self-cultivation. "Our service target is a small group of people. We need to make this small block fine."

Each paragraph clothes There is only one, and most of them have only one number. "This is not just to create a zero crash rate, but to make the customer feel that this dress is tailor-made for her."

For the first time to grasp the latest popular information, Yang Jing, who is responsible for purchasing, has 1/3 time every month in Hongkong, Guangzhou and Shenzhen.

"Capture the latest fashion information in Europe and America, understand each customer's favorite style and type, add their own understanding of fashion trends, send them to customers via SMS, or chat to communicate."

The two girls concluded that they not only sell, but also dress consultant.

　 Management: standard improvement brand

Although it is only 50 square meters of small clothing store, two girls have integrated the management mode of brand clothing. Management 。

VIP membership system, unified tag, marked price, standard discount......

Jiang Shijun once worked in a leisure brand clothing company for management. Therefore, he has unique views on how to run a clothing store reasonably. "Clothing stores should also have standardized management so that they can not only operate effectively, but also enhance the brand of clothing stores." In strict accordance with the norms of operation, rather than arbitrary price tag, bargain, so that customers have a sense of trust in clothing stores, so as to stabilize customer groups.