Fujian Men'S Wear: Men'S Profit Growth Steady, Direct Revenue Growth Faster Than Franchised Stores

In the near future, the listed companies are about to release the "pcript" in the first half of the year.

The plate performs well, especially in home textiles, men's wear and women's shoes.

Professionals expect that the performance of Fujian clothing brand seven wolves and nine Mu Wang in the first half of the year will increase by more than 30%.

Men's profit growth is still steady.

According to analysis, since 2012,

The overall sales situation is not good, the textile manufacturing industry almost total loss, and more than last year's revenue decline.

In the first quarter, the international market was sluggish, the export situation was not good, and there were spring festival factors and warm winter factors in China. Production stagnation, consumption demand was not strong, and the overall growth rate of the industry was relatively low.

However, with the recovery of economic growth in the first quarter, consumption growth is also picking up. The two quarter is better than the first quarter, and the industry growth rate is also accelerating.

Since the two quarter, although the operational pressure of clothing retailing is still in existence, other interference factors have reduced, and terminal sales and same store growth performance has been slightly better than the first quarter. The clothing industry semi annual report generally met expectations or slightly lower than expected.

In the first half of the year, although the income and net profit growth rate of textile and garment companies was lower than expected, the growth of men's clothing companies was still the most robust.

Experts predict that "in the first half of the year's earnings growth expectations of key companies, nine herd king and seven wolves half year report may be slightly more than expected.

Among them, seven wolves are expected to increase between 40% and 50%, and the expected increase is between 30% and 40%, while the expected growth rate of the famous clothing brand YOUNGOR and the American state dress is between 10% and 20%, and the Semir clothing is expected to grow flat or negative.

Direct revenue growth faster than franchised stores

For the second half of the year, from the perspective of retail capacity and channel control, business

The seven wolves and nine herd kings are still highly recommended by professionals.

It is understood that at the end of the first quarter, there were more than 50 net growth channels of nine Mu Wang, of which direct stores accounted for 1/4, and franchised stores accounted for 3/4.

"There will be 300 stores to 400 new stores in 2012, and this will be maintained in the next two years."

The gross profit margin of Jomoo king was close to 57% in the first quarter of 2012, and the high gross profit margin is expected to continue in the China Daily.

However, the industry estimates that in the medium to long term, the gross profit margin will keep steady and the trend will be steady. The reason is that the expansion rate of its franchisees will be faster than that of the direct stores. And since 2012, the king will give some discount to the quality franchisees.

Professionals believe that in recent years, the rapid growth of seven wolves revenue is also mainly from the expansion of channels, the launch of new products, and the strategic pformation of wholesale to retail.

Because of the acceptable level of inventory control in autumn and winter, the overall situation of rapid growth of performance in 2012 has basically been determined.

It is expected that the growth of Future Ltd's direct and joint revenue will further exceed the growth of franchise revenue as the pace of the company's direct operation and joint operation is accelerated and the quality of single stores improved.

Earlier, Fujian's men's clothing another strong brigade in the performance report, said that in view of some District store rents callback, the group will increase the LILANZ's opening goal slightly to 250 to 300 this year, and continue to advance its strategy of opening 10 to 20 large stores in major cities every year.

"Another two self flagship stores are planned, one of which is located in Wanda Plaza, Xi'an, which is expected to open in the second half of the year, while the L2's opening goal will remain about 150."