Shishi Clothing: International Garment Accessories Giant "Airborne Attack"

Shishi and its surrounding areas garment accessories Another good news came from the community. After several rounds of market visits, the world's largest wire operator, the British Cox group, has finally chosen to cooperate with our famous garment accessories company, Shishi new Yongjia accessories Garments Co., Ltd., to rent the gold shop in Shishi downtown area to form the heart of the British sewing thread and expand related businesses. Reporters learned yesterday that at present, the operation center of Gao Shi sewing thread has been renovated, and all the relevant staff are in place.

According to introduction, the British high group started investing and operating in China in the early 70s of last century, and built factories in Hongkong, Guangzhou, Tianjin, Shanghai, Qingdao and Dalian. In fact, the British costal group, an international garment accessories giant, has been keeping a close eye on stone lion's "cake", paying special attention to the development trend of Shishi textile and clothing. Prior to this, the British investment and operation Department of Costa group visited Shishi to inspect the clothing industry and its accessories market. More than a month ago, a two day "Shishi international garment accessories product seminar" was held in Shishi, and all the famous international accessories such as IRIS, Alice, and so on, were all present. They will cooperate with the organizers and Shishi new Yongjia accessories Garments Co., Ltd. to set up the "international accessories brand supermarket", and open the stone lions and Quanzhou through the local resources of the garment accessories enterprises. Garment industry The high-end market.

"We can see from the effect of the activity, stone lions and their surrounding areas. Clothing brand We need to borrow high-end accessories products to enhance the brand charm of clothing products, so that these original clothing brands will go to the international market and connect with international garment accessories. Cai Xiaoping, chairman of Shishi new Yongjia accessories clothing company, said that almost all the local brand clothing enterprises in Shishi and Quanzhou have arrived, and many brands such as Anta, Jordan, Green children's wear and so on have even sent representatives of design directors or more. However, Gao Shi line, Japan Alice and other exhibitors are the top brands and manufacturers at home and abroad, representing the top R & D capability and production level of garment accessories industry.

It can contact with local brand clothing enterprises in Quanzhou and become the purpose of these excipients. It is understood that these international garment accessories giant has penetrated into the clothing market of Guangdong, Jiangsu and Zhejiang, but has been lingering around the southern Fujian market for a long time. According to Cai Dong, most of these excipients did not make the market in Quanzhou. Even in the case of Gao Shi line, the annual turnover of the mainland market was 1 billion 500 million yuan, while Quanzhou accounted for only about 10000000 yuan. It is reported that the first Shishi international garment accessories products seminars, a new marketing mode in stone lions quietly launched. Many international brands including Gao Shi line, Alice button and Taiwan Chun Chun will cooperate with Xin Yongjia in various ways to form an "international accessories brand supermarket", which will be packaged by Xin Yongjia to the market, including collective participation in exhibitions and distribution. This is a modern logistics center with strong technology and advanced equipment, which integrates product development, production and sales, specializing in the production of various accessories, hardware, ribbon and other accessories. The high-end market has opened up another way for its development, which may become a new growth point. For international excipients, it can not only fully open the Shishi and Quanzhou clothing market through its local resources, but also save the cost of human resources and marketing, and achieve win-win results.

"Excipient products are very helpful to enhance the brand awareness of clothing products and even enter the high-end market, so the international garment accessories have great potential in the Shishi and its surrounding areas, which are perfect in the textile and apparel industry chain." Liu Yingxin, general manager of Far Eastern Apple apparel company, said that the company focused on the shift to the high-end products at the critical moment of "the two venture" and the spanformation and development, and the high-end products were highly demanding in terms of R & D, quality and accessories selection.

"These international garment accessories giant aims at not the middle and low end market of Quanzhou clothing industry, but the high-end market of brand clothing enterprises." The international excipient giant entered the Shishi market and attracted the attention of Shishi local clothing, footwear, accessories and accessories industry. For high-end market, it has always been the goal of excipients. In the terminal clothing market, even a brand clothing enterprise, a button that costs 2 cents and a button that can quote several yuan or even tens of dollars will often choose the former.