Outdoor Shoes And Clothing Blowing Low Carbon Wind Subdivides The New Female Market.

2012 Nanjing Asia Outdoor products

At the end of last week, Quanzhou enterprises displayed their professional standards at this grand event.

Reporters learned that this year's outdoor products industry has blown a "low carbon wind", coffee residue can be made into an assault suit, beverage bottles can be made into mountaineering bags.

At the same time, the outdoor products market is further broken down, and enterprises have developed special products for women and children.

Profession: Quan enterprises play the "polar" brand.

"We heard businessmen calling to say," I'm here at the polar bear. Come here and find me. "

We didn't expect these polar bears to be so popular that they became symbolic landmarks in the pavilion.

Xu Tengda, general manager of Tianlun Tian (Fujian) outdoor sporting goods Co., Ltd., said happily.

Originally, at this exhibition, Tianlun Tian officially launched the "polar dream program".

They invited Yuan Ru, China's north and South Pole adventures Pioneer Woman, China to walk across the first person flower carving, and China's outdoor famous photographer HeineKen and other famous outdoor sports "daring". An expedition team will be set up to explore polar regions such as North and south poles, Mount Qomolangma and so on. Arctic expedition will start in August.

In order to match the theme of this event, Tianlun Tian company is ingenious in the layout of the exhibition hall. The important Arctic elements such as iceberg, icebreaker, polar bear and so on have been prominently displayed in the exhibition hall, especially the 7 polar bear models which have spent tens of thousands of dollars and heavily built, and have been loved by many viewers.

Reporters at the scene saw that not only adults and children liked to take photos with them, but also some children would pick up a little polar bear to kiss them.

"We want to highlight the brand new spirit of the enterprise by" polar dream program ", calling everyone to find their own life coordinates and go forward to the road of struggle.

Xu Tengda said, more importantly, Tianlun Tian tried to pform the polar environment into the polar equipment laboratory to carry out the innovation of polar equipment, thus promoting the development of outdoor equipment.

Xu Tengda further revealed the deeper meaning of this move: we hope that during the inspection process, the expedition team will continuously improve the report of the polar expedition to enrich its relevant information on the polar human and ecological environment, and provide a contribution to the protection of the polar natural ecological environment.

"Corporate social responsibility is a part of brand culture that can not be ignored. As an outdoor product industry, we hope to contribute to the protection of the polar environment."

Polar bears are "beloved" in the exhibition hall of Tianlun Tian, and the iconic animal of Antarctica penguin is in the same hall with a beautiful model in another Pavilion of Quanzhou outdoor enterprise.

Deng Lu Pu's exhibition area is separated from 4 different ecological spaces. The 4 Glass Exhibition Hall of tropical rain forest, polar iceberg, scorching desert and seabed world reflect 4 different environmental conditions. The signs at the door show the temperature and humidity in different environments, and each space has a model in the corresponding equipment.

In its "Antarctic Pavilion", several cute penguin models stand in the ice and snow.

"Different environmental conditions, the need for outdoor equipment is definitely not the same.

For example, the desert products emphasize the sweat and air permeability, and the rainforest equipment is waterproof and fast drying. Each outdoor equipment has its unique function and is suitable for different environmental needs.

Wang Shaoshan, executive vice president of Fujian province Wei Wei sporting goods Co., Ltd., said its brand, "Deng Lu Pu", has a long history.

In the future, apart from highlighting professional functions, it will also endow it with new fashion connotations.

Coincidentally, the Quanzhou brand St. Valentine, who has always built the concept of "Outdoors", has also locked the scope in the field of "mountaineering". This time, it has not only highlighted the brand connotation of "mountain there", but also invited the national mountaineering team captain Wang Yongfeng to interact with the audience at the exhibition site to maximize the spirit represented by "the son of the mountain climbing bravely" and arouse the resonance of consumers of outdoor products.

Chen Ruidian, chairman of the outdoor group, said that "mountain is there" is not only an interpretation of mountaineering significance, but also contains a richer spiritual connotation: the courage to climb; those people can see farther and watch from you far away.

Low carbon: beverage bottles can be made into backpacks.

Coffee dregs made of assault clothing, beverage bottles made of mountaineering bags, sports shoes soles can be degraded.

At this year's Asian outdoor products fair, with the appearance of a batch of new equipment with environmental protection and technology, people in the industry feel a "low carbon fashion" coming.

In the exhibition area of Deng Lu Pu, the concept of "iced coffee" attracted the eyeballs of the visitors.

It is reported that this kind of fabric is to recover and reuse coffee grounds, combine with nano ore powder, add yarn, and make it into coffee yarn.

"This fabric is not only environmentally friendly, feels cold, but also adds various functions, fast drying, UV resistance, comfortable clothing, and no sweat."

The person in charge said.

In the exhibition hall, the reporter saw a balance, one is an outdoor shoe, one is a weight, 3 weights add up to only 220 grams weight, let consumers know the shoe's "portability" at once.

In order to cope with the theme of polar expedition, the equipment exhibited by Tian Lun Tian has special functions.

The technical parameters of the special mountaineering shoes of the expedition are marked "15 microns thick and 300% stretches". The hiking shoes are made of new waterproof fabric. According to the responsible person, most of the new products are absolutely waterproof, windproof and breathable. They can provide consumers with protection and comfort in various weather conditions, and have very strong functionality.

Saint fried shows its products that are combined with new technology fabrics such as Dongli, new sherry and Xin Bao Shi on the market.

According to introduction, new sherry is a kind of super fine fiber made of 3M company, which is light, warm, moisture-proof and breathable. Its heat retention is 1.5 times that of down.

The new Shirley insulation cotton unique fine fiber, only the general chemical fiber cotton 1/10, can more effectively lock the air, this is the key to insulation; in the same space, there are more fibers, also can reflect more body radiation, strengthen the insulation effect.

In the exhibition area, a trading company in Shenzhen represented the outdoor brand in Germany. This series of knapsack and clothing was exhibited.

According to her sales director, Ms. Xie, the suppliers of all products should be certified by the "blue label". The production and pportation process must be low consumption, environmental protection and health. The headquarters production also ensures "zero emissions", such as the use of solar energy or natural light.

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Subdivision: women and children have specialized products.

"Women should have their own backpacks."

This is the billboard produced by dot (Shenzhen) Trading Co., Ltd.

Reporters saw at the booth that there were many outdoor bags for women and children.

A Feng, a salesperson, said that with more and more women joining the outdoor sports team and the increasing number of family outings, many enterprises have begun to focus their attention on this market, and the products have been differentiated.

"Women's backpacks will have some special designs, such as longer back and shoulder width for women.

Because of the relatively small strength of women, such knapsack has a special waist belt designed for women's ergonomics at the waist. It has a super soft waist lining and fin fin inside the body, reducing the pressure of the backpack on the waist and protecting the waist of the female better.

The children's special backpack accords with the principles of children's ergonomics, and pays much attention to fashion sense, such as an outdoor light backpack. It looks like a parrot and is very popular with children.

In the KingCamp (Royal Camp) exhibition area, a row of colorful folding chairs with colorful cartoon patterns often attract children to stop.

This is a series of children's products developed by the brand this year, except children.

Backpacks, children's sleeping bags, children's tents and other products.

"Outdoors outdoor sports people will be willing to take children together to experience, with young people in the country playing outdoor sports to start a family, children traveling will become more and more common, so children outdoor products have become a new trend of brand development."

The person in charge said.

Earlier, reporters learned from Tianlun Tian company that this year the brand has launched a series of parent child packaging, the market's response is not bad.

Next, the company will also consider extending from children's outdoor clothing to other product lines.

"Only by doing all kinds of products can you make a real outdoor feeling."

Xu Rongsheng, general manager of Quanzhou brand lion outdoors, said that Quanzhou was the shoe making base. The development of outdoor Legion was the first to take advantage of shoes, but the proportion of shoes could only account for three or four. Quanzhou enterprises still need to use the Asian outdoor exhibition as a platform to integrate and optimize other types of outdoor resources.