London Olympics: The Stage Of China'S Shoes And Apparel Manufacturing

The exciting Olympic Games in London are more than half the year. Even though the Chinese athletes won the honor, "made in China" has become an indispensable part of the Olympic Games, from the opening ceremony to the athletes.

From the lawn of the competition field to the seats of the audience, from the Olympic souvenirs to the dazzling sightseeing cars, the "made in China" brand also quietly shines the inside and outside streets and streets of London.

Luo Biao, deputy director of the EMBA center of University of Science & Technology China, believes that in this era of globalization, many products are hard to tell which country's products are, and where they are located are not so important. The Land Rover cars in the UK have been mastered by India enterprises, but they are still popular.

It is against this background that the labor force, technology level, supply chain and other advantages have made "success".

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According to the Dongguan Olympic Games, the production of the sling of the Hong Kong ribbon weaving company, the production of a sling contains dyeing, weaving, printing, computer jacquard and other processes, and involves the downstream industries such as ink, plastic and so on.

Because there are mature and complete industrial matching, all the product matching can be completed within one hour, which is difficult for other countries to do.

For many Chinese enterprises, the participation in the Olympic economy is far from the low price, brand and quality are the key.

Because of the excellent quality, Shandong Dayang group can produce the entry dress for the US delegation for the two consecutive Olympic Games.

Zhejiang Hua Ying group is relying on its technical superiority. Its rowing has become the only designated boat for the three consecutive Olympic Games.

Liu Qingzao, a professor of sports economics at Shanghai Institute of Physical Education, believes that many Chinese brands have come to realize that there is no future for the lack of brand to others. In the face of increasingly fierce competition in China, it is imperative to go abroad. It is undoubtedly the best choice to use the Olympic games as an international platform.

There is no doubt that in the Olympic games such a major global event, being chosen as a manufacturer depends on the quality of impeccable, and the level of "made in China" that has been developing for many years has convinced the whole world.

However, compared with more "made in China" OEM products in London, many Chinese independent brand products and logos appear directly in the London arena, which is more valuable, symbolizing the "made in China" to the "Chinese brand".

In particular, quite a number of Chinese sports brands, which are worn by many overseas athletes, are even more exciting.

At the moment when the international stars and gold medals team arrived at the podium, the value of Chinese brands also shone.

For China's increasingly prosperous enterprises, the London Olympic Games provide a stage for the world, and for London, numerous Chinese products also help it create a successful Olympic Games.